August, 2010

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The Spirituality of Social Media

grow - Practical Marketing Solutions

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations. would love to hear what you think! experience these tiny tugs of hope, optimism and encouragement every day.  The communion of community.

The Humanness of Moderating Online Communities

Leader Networks

Effective community moderation often requires the ability to engage in (sometimes shameless) acts of human exchange. This has long been understood by experienced moderators. We understand that modeling conversations is critical to getting people to engage with each other. This is social media. Cheers to all my fellow community builders who have also done this dance online!

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Michael Brenner, SAP's Director Of Social Media, talks B2B marketing, social media, content marketing, and ROI. with Jeremy Victor of Make Good Media

Don't Fix Your Marketing Process

Customer Experience Matrix

Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities. The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation. So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Source ). B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. Source ). This is up from 2009, when 45.0% of marketers said they used social media for marketing. Source ).

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. by Cultivating Your Customers.

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A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. In complex markets, segmentation is not trivial. In short, they are more profitable.

The Difference Between Doing Social Vs. Being Social

Leader Networks

There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative part of the equation. This usually looks like marketing managers using social tools to broadcast their message to the world.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

What's the Best Approach for B2B blog success? Having a Practical B2B Blog Strategy

Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time. Today, the shoe is on the other foot. Have an agenda.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles: Overview Articles. Joe Pulizzi, What is Content Marketing? Personas. Content Planning. Content Reuse.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?). Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Tips for B2B Marketing on Facebook by Mashable. Always.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. Making the network the organization. Digg this!

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Lead Nurturing.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

#B2BChat Thursday 8:00 PM Measure everything! That has become the marketer's mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy

Millennials: Coming Soon to a Cubicle Near You

Paul Gillin

This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. As we drove west on the Massachusetts Turnpike, I took the opportunity to eavesdrop on the conversation in the back seat, affording me one of my too-rare glimpses into the world of Millennials. They already knew many of them, of course. Media Everywhere.

Great B2B Email Copywriters: Where Are You?

LeadSloth

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate. The email text itself is not the only thing that matters.

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6 Rules for Content Marketing

Modern B2B Marketing

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects.  It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. It closes a gap – content marketing should answer a business question or problem.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Small business? THIS is how to work the social web!

grow - Practical Marketing Solutions

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is an Austin-based entrepreneur and artist who hasn’t just created an audience of customers, friends and followers for her Sugarluxe brand –  She’s created a MOVEMENT. People are very smart. 

12 Amazing SEO Infographics

Hubspot

Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1. Order of SEO Operations. 2.

FAQ 24

How Simple Is Your Strategy?

B2Bbloggers

B2B Strategy. This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it. SAP is a 50000 employee company being guided by a 72 character strategy

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

A visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" According to D. Kieth Piques, author and CMO, presenting at the Business

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Will Marketing Automation Be Free?

LeadSloth

Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Let’s first look at the features of the free versions: Loopfuse. Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500. Contacts. 2,500. 3,000. Pageviews / month. 100,000. unlimited. Support. community-driven. community-driven. So these offerings are closely matched. Why Free? Why are they doing this?

Buyer Roles, Buying Stages, and Perception Challenges

Digital Body Language

We looked earlier at the evaluation of existing content assets that can be done at each stage of the buying process, and for each buyer role involved. similar exercise needs to be done to assess where the need for content is greatest. For each stage in the buying process, and for each role, a list of the perception challenges we face in the market can be created.

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Snooping on Facebook: Not just for stalkers any more

grow - Practical Marketing Solutions

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. But my hiatus is beside the point. The hunt begins. His Facebook page is private.

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Mobile Internet – If not now, when?

B2B Marketing Online

It would appear, that in matters of debate, I favour the alternative. Having been roundly thrashed proposing 'the future of marketing was digital' at a B2B marketing conference last year, imagine my enthusiasm when I was asked to propose the motion at a recent IDM B2B conference, 'This house believes that mobile marketing will be a crucial channel for B2B brands in the UK in the next 12 months'. politely declined. Mobile.” The comment (and the vote) highlights the staggering degree of ignorance about mobile technology in the B2B space. Mobile. No one is talking about SMS or telemarketing.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Exclusive Interview Eloqua's Director Of Content- Joe Chernov. We cover the industry and the latest in b2b social media and content marketing

Content Marketing Tips from Computer Games

Writing on the Web

What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He’s speaking this weekend at the local Lake Chapala Society about this.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  These ads like any other include a headline, an image and body copy.  We hope you agree!

Content Marketing Perfection in 29 Words on Facebook

Content Marketing Today

B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. think it proves how brevity can be the soul of content marketing brilliance in a social media milieu. Advertising Tip of the Week: Want to drive more traffic? It is short. It is authentic.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. This intrigues me in its own way although it's not as much fun as looking at cool new technologies. Of course, if you’re a vendor offering a cool new technology, the stakes are higher. Such is my take on LeadForce1.

More data, so what?

B2B Marketing Online

Guest blog by Graham Cooke, managing director of QuBit Digital. The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? The short answer is not really – we have increased the amount of data in our lives by 40X over the last 20 years, while our output has not matched this level of growth.

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B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Marketing Twitter chat. B2Bchat

B2B Marketing Personas in Action: What Would Morton Do?

B2B Ideas @ Work

In B2B marketing, creating a buyer persona is key to understanding your audience. Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Going beyond general demographics to fully identify with the persona as an individual will allow you to personalize your message, focus on a niche and match goals.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. Let me explain …. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before.

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