Webbiquity
SEPTEMBER 27, 2019
Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort.
Contently
SEPTEMBER 20, 2019
If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.
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Marketing Insider Group
SEPTEMBER 30, 2019
Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. As Forbes ’ Brian Sutter puts it, “It’s really hard to hit a target when you don’t know what the target is.” But as he points out, there are quite a few of us who don’t know the destination.
ClickZ
SEPTEMBER 5, 2019
According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs. And the options seem endless — marketing technology entrepreneur Scott Brinker estimates more than 7,000 solutions are available in the market today.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Point
SEPTEMBER 24, 2019
Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepar
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
SEPTEMBER 19, 2019
Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.” But as Gino Wickman points out in his book Traction, “For those of us who lead and manage organizations, meetings are pretty much what we do.” In a professional capacity, meetings play an important
Contently
SEPTEMBER 12, 2019
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales.
Marketing Insider Group
SEPTEMBER 25, 2019
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. Even though you’re keen to see your agency put a strategy in place and begin implementing it with tactics, we want to encourage you to take a step back.
Rev
SEPTEMBER 20, 2019
Advertisement. Content marketing isn’t just blog posts. . Though, you’d be forgiven if you thought that – lots of folks miss the nuances of the role. . Yes, it’s blog posts – but it’s also whitepapers, ebooks, case studies, email cadences, social posts, paid campaign messaging and technical know-how. It’s not about writing a bunch of articles haphazardly, publishing it and then just hoping something sticks – it’s about writing content that inspires the reader to engage with you
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Only B2B
SEPTEMBER 5, 2019
One of the best and most effective ways to increase your product or service’s awareness is to create a highly effective email marketing plan. The count of email accounts that. The post How To Build An Effective Email Marketing Plan appeared first on ONLY B2B.
Vidyard
SEPTEMBER 18, 2019
If you printed out all the emails sent each year, they’d stretch to Mars and back three times. And that’s not even counting texts or tweets. People get more marketing and sales outreach from brands than ever, and without a unique angle, your chances of reaching them are about as remote as the red planet. That’s why 87% of marketers rely on video.
Webbiquity
SEPTEMBER 17, 2019
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.
Contently
SEPTEMBER 24, 2019
In the 1980s, Henry Rollins was the scowling, bloodied face of American hardcore music. He snarled and screamed his way through years of blistering music history, performing as the frontman of the Los Angeles band Black Flag. In many ways, Rollins is still the man he was in the ’80s. Fans identify with his particular brand of counter-culture—Rollins has been famously straight-edge (abstaining from alcohol, cannabis, and even red meat) for decades.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year […]. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group.
Rev
SEPTEMBER 11, 2019
How you can create your unfair competitive advantage by applying AI to lead targeting. An interview with Olin Hyde, CEO of LeadCrunch. By Ton Dobbe – Chief Inspiration Officer , Value Inspiration. Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.
Only B2B
SEPTEMBER 3, 2019
When it comes to creating email marketing content, the major determinant of your campaign’s success or failure depends on the way you put your message in front of your users. The post 10 Tips To Write Email Marketing Content That Will Convert appeared first on ONLY B2B.
Content Marketing Institute
SEPTEMBER 26, 2019
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Daily Egg
SEPTEMBER 24, 2019
Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated. People don’t want to be marketed […]. The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg.
Contently
SEPTEMBER 12, 2019
What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. But that makes sense. It’s extremely difficult to turn a profit without offering (or leveraging) some kind of tech in 2019, which means marketing those products has become very complex.
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year span, while Allbirds’ six retail locations include New York, San Francisco, and London.
Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Your mom would tell you not to click on them because it would give the computer a virus, or wait, maybe that was just my mom. Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SEMrush
SEPTEMBER 13, 2019
Do you want to optimize your content to the “next level“ using Google NLP Tool? By using the powerful tool, you will be more confident about your content that is optimized for the same niche you want to rank to the top of Google‘s organic search.
Martech Advisor
SEPTEMBER 13, 2019
Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer. The last few years that went by a bear a fine witness to the rise of innovation in marketing. With newer tools and trends popping up every minute, and a majority of them actually living up to the hype, marketing teams can dream about bringing th
ClickZ
SEPTEMBER 10, 2019
Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. .
Contently
SEPTEMBER 3, 2019
I’m an operator. By that, I don’t mean you can talk to me by dialing zero on a landline, or that I operate heavy machinery. Rather, I love bringing order to things. I love helping people and businesses reach their peak performance and be their absolute best. I started my career as a financial analyst, but the last dozen years of my career have been spent in content, on the revenue side of the fast-changing digital media and marketing landscape.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Marketing Insider Group
SEPTEMBER 16, 2019
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending.
Rev
SEPTEMBER 2, 2019
What is programmatic advertising? Programmatic advertising is the next level of display ads. Also known as banner ads, you likely recognize display ads as the promotions found on website sidebars, footers, and headers. Before a display ad crosses your path, marketers hold an online auction to determine who will snag the ad space. Programmatic advertising automates this process.
SEMrush
SEPTEMBER 23, 2019
In this guide, respected researcher and SEO, Bill Slawski, reviews some of the biggest SEO myths and misconceptions, while giving recommendations and resources for finding the truth. He discusses LSI, Rankbrain, TrustRank, & TF-IDF while providing info for understanding Google better.
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