Convince & Convert

OCTOBER 5, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.

Google 167

Google Content Adwords Keywords 167

Avitage

OCTOBER 31, 2013

'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) […] The post How to execute content marketing appeared first on Avitage.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

ViewPoint

OCTOBER 31, 2013

'I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.

Lead Scoring 206

Lead Scoring Lead Ranking Cross-Selling Best Practices 206

KoMarketing Associates

OCTOBER 25, 2013

'Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective. B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 181

Link Building Ad Building B2B Trade Show 181

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Customer Experience Matrix

OCTOBER 22, 2013

'Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. To some extent, this is asking whether the glass is half empty or half full; and, as the illustration suggests, the answer matters less than the fact that there’s room for improvement.

Marketing Automation Services 247

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 247

Convince & Convert

OCTOBER 12, 2013

'Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Avitage

OCTOBER 31, 2013

'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) can help. But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary busin

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

ViewPoint

OCTOBER 29, 2013

'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies? Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects.

Ideal Customer Profiles 201

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 201

KoMarketing Associates

OCTOBER 20, 2013

'I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close.

B2B Marketing 187

B2B Marketing B2B Wikipedia Search Engine Marketing 187

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Paper

markempa

OCTOBER 21, 2013

'Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Data Hygiene 214

Data Hygiene Work Management Marketing Management Vendors 214

Vision Edge Marketing

OCTOBER 31, 2013

'Although most markets are fiercely competitive, with so much focus on demand generation, many marketers cannot allocate sufficient resources to anticipating competitors’ moves. Companies need to make a myriad of strategic and tactical decisions regarding how they will operate in the market and engage with customers. These decisions often require a strategic lens that considers both the customer and competitive environment.

Allocation 111

Allocation Demand Generation Agencies Barriers Segmentation 111

Convince & Convert

OCTOBER 24, 2013

'Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.

Campaigns 152

Campaigns Social Media Storytelling Landing Pages 152

Avitage

OCTOBER 31, 2013

'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) can help. But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary busin

Planning 146

Planning Content Marketing Content Marketing & Strategy 146

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Social Media

ViewPoint

OCTOBER 24, 2013

'A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen.

Eloqua 218

Eloqua Social Networks Linkedin Marketing Management 218

Crimson Marketing

OCTOBER 31, 2013

'Image: Courtesy of Just a Guy Thing. 1. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? 2. White space. Dress in all white. All white everything. Maybe even consider a white wig and face paint. 3.

Hubspot 136

Hubspot Marketing Purchase Google 136

Anything Goes Marketing

OCTOBER 30, 2013

'Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. boys), and I moved from a behemoth of a technology company to a fast. moving startup.

Marketing Automation 113

Marketing Automation Automation Lead Qualification Lead Scoring 113

Writing on the Web

OCTOBER 30, 2013

'Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Have you done a Google search lately that has video content that you can’t resist checking out? Oh yeah. I love video. You know what else I love?

Business Blogging 145

Business Blogging Video Marketing Business Pricing 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

OCTOBER 10, 2013

'In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

Social Media 150

Social Media Buzz PR Communities 150

Avitage

OCTOBER 30, 2013

'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 120

Content Vendors Optimization Practices 120

ViewPoint

OCTOBER 23, 2013

'Are your sales reps rejecting your marketing leads? Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. Many of the same companies fail to hold sales accountable for closing the good leads and reporting back results that feed the marketing and sales model. The overall result is often wasted marketing dollars and wasted sales time.

Lead Ranking 229

Lead Ranking Video Marketing Leads Lead 229

The Point

OCTOBER 30, 2013

'A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a la

Lead Nurturing 192

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 192

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Marketing Insider Group

OCTOBER 29, 2013

'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It was the first time I saw him speak and he did not disappoint. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success.

BtoB 177

BtoB Conference Social Media Twitter 177

Digital B2B Marketing

OCTOBER 29, 2013

'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. 1.

Statistics 159

Statistics Banner Ads Stats Sample 159

Convince & Convert

OCTOBER 15, 2013

'Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audience

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Avitage

OCTOBER 30, 2013

'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 120

Content Vendors Webinar Metrics Optimization 120

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Crimson Marketing

OCTOBER 28, 2013

'You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey recently conducted a study to help answer this question. Here are some interesting findings: Buyer’s do not correlate social responsibility, sustainability, and global reach with brand strength.

Brand Identity 128

Brand Identity Branding B2B Correlation 128

NuSpark Consulting

OCTOBER 27, 2013

' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.

Planning 186

Planning Lead Scoring Lead Ranking Lead Generation 186

Buzz Marketing for Technology

OCTOBER 25, 2013

'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million, or nearly one in

Mobile Advertising 183

Mobile Advertising Advertising Agencies Mobile Marketing CMO 183