The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. And that’s where Inbound Marketing comes in. But it can quickly get expensive.  MORE >>

Yesterday I posted my favorite tweets for the day. Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets. BDSolutions : Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond. Use ur 600px wisely! mpb2b jaybaer : Interesting that @kdpaine is down on Linkedin. see a lot of potential for Linkedin, especially for B2B. Lack of Alignment, 2. Not Scoring Leads, 3. MORE >>

One tenant of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? did some very unscientific research, and the results may surprise you. Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. They are not B2B white papers, but it's still an interesting exercise. So what did I find? MORE >>

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! By clicking the above link, you will have access to the upcoming and recorded webinars. NOTE: If you have not registered for IMU, you will be prompted to register when clicking the above link! The IMU program includes ten webinar classes and one review session. No problem. MORE >>

photo credit: me Yesterday I covered the five worst B2B social media screw-ups , so now let’s look at the BEST. Success stories in this space are few and far between. recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one. There are many good reasons for the slow adoption of SM at the industrials, including the perilous economy and a customer base that could care less about your freakin’ tweets if their railcar of chemicals is an hour late. Recently used Twitter to "broadcast" from a partners meeting. Any good? Let me in! MORE >>