I'm just about finished reading "Rough Edges: My Unlikely Road From Welfare To Washington" by Jim Rogan , the incredible story of how Rogan rose from an extremely tough start in life - unwed mother on welfare, alcoholic step-father - to become a two-term Congressman from California and later Undersecretary of Commerce and Director of the United States Patent and Trademark Office in the Bush administration. Regardless of your political leanings (this book is heavy on the autobiography, light on the politics), Rogan's story is compelling and highly entertaining. MORE >>

to be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics. it begins with a mindset that see lead generation as an ongoing conversation MORE >>

what's the power of closing-the-loop? few years ago, i worked on a lead generation program with a client that launched a new product life cycle management (plm) software product. the product was expected to have an average sale of MORE >>

this article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals. sell more - bizjournals.com - strategize to get more leads MORE >>

susan getgood wrote a thoughtful post that offers some strategies and tactics for better lead generation execution MORE >>