Lead Nurturing is Walking the Buying Path with Your Customers
markempa
MAY 28, 2009
A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is such an integral part of your lead generation process. I wrote an full article that outlines the basic steps to help you get started down the path of lead nurturing success , but here’s a quick synopsis: 1.
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