markempa

JULY 28, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Anything Goes Marketing

JULY 30, 2006

Thinking about switching your blog platform? You'll need to consider many factors such as your blogging goals as well as your technical abilities. When I first started blogging I wanted to jump in with both feet and not look back. Now I've started to look over my shoulder at the rest of the blogosphere and want to decide if it's time to switch blog platforms.

Blogger 100

Blogger Adsense Paid Search Agency Template 100

readwrite

JULY 18, 2006

The June 2006 edition of Business 2.0. magazine lists the 100. fastest-growing tech companies of 2006. One trend that has emerged is that online. advertising has replaced retailing as the Web sector that is most in demand. While in. 2005 eBay was ranked 14 and there were two other retail companies in the top 20, this. year eBay is ranked 92 and its the only retail company in the entire top 100.

Advertisements 40

Advertisements Advertising Paid Search Agency Companies 40

WebMarketCentral

JULY 31, 2006

Greer's OC is a great example of an effective consumer marketing micromedia site. Former fashion columnist Greer Wylder targets her content to, and delivers for her advertisers, a very narrow but lucrative and otherwise difficult to reach audience: upscale shoppers, primarily female, in the Orange County, California area. For Hugh Hewitt to call Greer's OC an advertising revolution and a mortal threat to newspapers isn't off the mark.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

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Webinar Metrics

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 139

Lead Generation Sales Qualified Leads Generation Leads 139

markempa

JULY 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW! BUY NOW !". At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. It may come back to bite your bloggy ass. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

JULY 24, 2006

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. It's a repository of informatuion in which you can submit articles and posts that you find. "Diggers" read these articles and rate them. If it's a good article it will get a higher rating.

Digg 100

Digg Social Networks Blogger Statistics 100

Anything Goes Marketing

JULY 24, 2006

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. This includes, case studies, reviews, interviews (I need to try that), how to's?, attacks, trends, research etc. Do you have any good ideas? I prefer presenting new information (at least that I think is new).

Business Blogging 100

Business Blogging Business Case Study Case Studies 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Why re-invent the wheel each time? I mostly talk about whitepapers, PR articles and archived webinars. What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

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Social Media

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. I've used a few of these strategies including Top 10 lists, Creating Controversy. and blog commenting in the past. I learned a few new tricks including some SEO and paid search techniques as well as how to increase traffic with social networks.

Traffic 100

Traffic Digg Emarketing Social Networks 100

Anything Goes Marketing

JULY 23, 2006

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts. His ideas include: Advertising yoiur newsletter on your blog Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes.

Newsletter 100

Newsletter Tagging Business Blogging Advertisements 100

Anything Goes Marketing

JULY 20, 2006

Not getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price.

Landing Pages 100

Landing Pages Adwords Consulting Conversion Rate 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Anything Goes Marketing

JULY 20, 2006

If you just started a regular "I want to tell you about myself" blog or a corporate business blog, check out this article on BusinessBlogWire that tells you which sites to submit your blog to in order to improve your search rankings. Thanks Easton! Chad H. PS - My tips is to start off at Technorati and then go to Blogpulse. I also go to PingGoat and Pingomatic but will try these other ones that Easton suggested.

Tagging 100

Tagging Business Blogging Order Tips 100

Anything Goes Marketing

JULY 20, 2006

Ever wonder what other people are saying about you? I mentioned in an earlier post how you need to " face the music " and start listening to what is being written about your company. Easton over at BusinessBlogWire (who you should all subscribe to) has written a series of blog posts on how to easily monitor the buzz that is out there on you and your company in the "bloggy universe".

Buzz 100

Buzz Tagging Companies Business 100

Anything Goes Marketing

JULY 19, 2006

Lets face it, website conversions (form submissions) are good for everyone because it's typically someone out there who is browsing your website and saying "I want something more from you guys". A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. Instead of focusing on how to get people to your site (like every good marketere should focus on), I want to share a tidbit I readin a recent MarketingSherpa (I love this site) case s

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

JULY 20, 2006

I have to admit that I was a bit excited when I saw this article on Imedia written by Wendy Roth with the headline " Email Marketing: What to Measure " as I just went through some internal discussions on this same topic. I was vastly dissapointed to read a "filler" article with great lines like " Remember: Your customers can’t act on your email campaign if they never receive it.

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Anything Goes Marketing

JULY 17, 2006

My blog won an award as a S.O.B. or Succesful and Outstanding Blog! I was just talking about handing out my own award (The AGM Award to Coke and Mentos ) and I did a search on the ole' Technorati and there it was!! ME "Liz" Strauss from Successful Blog awarded me for my blog post " Blogs let the rest of us take back the night " in which I discussed some of the positives of blogging and the need for thw company worker bees to have their say on the corporate blog.

Tagging 100

Tagging Positioning Best Practices Companies 100

Anything Goes Marketing

JULY 17, 2006

As I finally get through all of my old email, I found this study on eMarketer in May that basically demonstrates that you better be on the first page of search results or you will probably not be seen. It seems that the number of people that get past the first few pages of search results is less and less since 2002. While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably me

Emarketing 100

Emarketing Adwords PPC Youtube 100

Anything Goes Marketing

JULY 16, 2006

If I ever thought about creating an "Anything Goes Marketing" (AGM) award, the Coke and Mentos explosion videos that are all over the web would get it hands down. These types of videos are part of the reason why I created this blog (not just to bore you with unintersting SEO tips). This unofficial campaign is brilliant. If you don't know what I'm talking about, check out the videos on the ever popular You Tube.

Planning 100

Planning Banner Ads Banners Press 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Anything Goes Marketing

JULY 15, 2006

In my last post I focused on writing blog posts. The other half of your job is to listen to what people are writing about your company. Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". He focuses in on why you should read about what others are writing on the net. Here is a summary: You learn about trends, what your competitors are up to and what people like and dislike Listen to what others are saying about you - good and bad.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

WebMarketCentral

JULY 24, 2006

Where does your browser go when the click the "home" icon on the toolbar? For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). However, there are an increasing number of services that let you customize your own start page. Among the first were My Yahoo and the aguably better though under-publicized Google offering, but both the choice and sophistication are increasing.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

JULY 17, 2006

How do you explain a highly technical product or complex service offering in an easily understandable way? Better yet, how can you explain it so simply that even your mom will understand it (assuming your mother isn't a network system administrator)? That was the challenge facing Xiotech , a maker of storage area network (SAN) systems. CEO Casey Powell , who joined the company about a year ago, is a big fan of HowStuffWorks.com , the site that famously explains in simple terms how almost everyth

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20