markempa
SEPTEMBER 22, 2008
To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Four bloggers have all agreed to post their answers to the email question simultaneously, each offering a different perspective, with all responses linked. They are: Ford Harding , student of selling professional services.
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Yesterday I created a screen cast on LinkedIn for Finding Expertise. Today, I saw a post on our Free - Web 2.0 for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
SEPTEMBER 28, 2008
If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page.
Smashmouth Marketing
SEPTEMBER 22, 2008
As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. I know, demand creation has nothing to do with the environment, but operating a company in a green manner feels good, is good and shares our message with others (employees, clients, etc.). One thing we do is mandate that the whole company to work from home.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
readwrite
SEPTEMBER 11, 2008
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
SEPTEMBER 22, 2008
Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole. I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m.
Buzz Marketing for Technology
SEPTEMBER 30, 2008
chrisbrogan.com. Covering social media business strategy and personal power. Home. About. Speaking. Rockstars. Subscribe. Newsletters. 36. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume.
Anything Goes Marketing
SEPTEMBER 20, 2008
The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation.
Smashmouth Marketing
SEPTEMBER 18, 2008
Stumbled upon this flickr set from Whole Foods Market the other day. Being a lover of guerrilla art , and a fan of Whole Foods, I thought this was pretty cool. All those folks in the market trying to brighten up our day with the simple task of embellishing a chalk board. Art without knowing it's art. Tags: art green food.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
readwrite
SEPTEMBER 11, 2008
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
Proteus B2B Marketing
SEPTEMBER 9, 2008
Years ago I was exposed to a psychographic segmentation model developed by Dr. John Cragan, at that time a Professor of Communications at Illinois St. University. By the time my colleagues and I became involved with Dr. Cragan and his model, it had be tested and applied in a number of B2B categories. [.]. Tags: Positioning B2B Positioning Positioning Strategy.
markempa
SEPTEMBER 8, 2008
To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and money. Getting it right will improve your sales effectiveness. No wonder it's so frequently asked.
Buzz Marketing for Technology
SEPTEMBER 29, 2008
Slideshare.net (beta). Home. Browse. My Slidespace. Upload. Community. Tags. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post to Twitter. Post: Blogs and educating the eflective practitioner. From: paullowe , 1 week ago. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Anything Goes Marketing
SEPTEMBER 8, 2008
Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. It's providing a message that hits you on an emotional level and when they have you right where they want you (at the "Thank You"), they flash their logo up there.
Smashmouth Marketing
SEPTEMBER 9, 2008
Sitting on the beach looking out at Nantucket Sound (just down the steps from our cottage) I'm relaxing by drinking a starbucks and reading. No, I'm not sitting with a 900 page tome. I've got my notebook and thanks to someone with an unsecured wireless connection, I'm catching up on my feeds. Linda is sitting next to me reading a traditional book ironically titled Honeymoon.
Adobe Experience Cloud Blog
SEPTEMBER 7, 2008
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process.
readwrite
SEPTEMBER 11, 2008
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
WebMarketCentral
SEPTEMBER 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company?
Buzz Marketing for Technology
SEPTEMBER 29, 2008
December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead. We live and interact with people.
Customer Experience Matrix
SEPTEMBER 5, 2008
I have mostly been focused this week on formats for the new Demand Generation Guide. Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. The issue I’m wresting with is still how to present vendor summaries. As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing.
Smashmouth Marketing
SEPTEMBER 7, 2008
Yesterday was the big day. Linda and I were married. What a great feeling it is to be the husband to my lovely wife, and to bring Linda into my family. We are partners! My three daughters, Rebecca, Carolyn and Melissa were in the front row with my Mom and my Dad was the master of ceremonies. For $25 from the state, you can license anyone for one day to be the official "solemnizer" (big word for the person who can bestow marital vows and sign the certificate).
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He is currently Global Director of Integrated Marketing for BearingPoint.
readwrite
SEPTEMBER 4, 2008
Microsoft ran its first commercial with Bill Gates and Jerry Seinfeld on NBC this afternoon, to mixed reviews. Seinfeld will reportedly take home $10 million for his part of the $300 million “Windows Not Walls” ad campaign. Does that seem like money well spent so far? Below you’ll find the commercial and two opposing opinions about it from members of the ReadWriteWeb team.
WebMarketCentral
SEPTEMBER 23, 2008
Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design?
Buzz Marketing for Technology
SEPTEMBER 29, 2008
As part of the Web 2.0 for Learning Professionals , I've created a couple of screen casts showing very quickly how I use LinkedIn to find expertise. This is my first time using Jing. Let me know what you think. FYI - the Jing object does not appear in the RSS feed. Whoops, I clicked too fast on publish - I will try to get additional screen casts posted soon.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
JotForm
SEPTEMBER 7, 2008
Illustrator is capable of creating stunning effects, all waiting at your finger tips in the Tools palette. Illustrator Tools can transform a single path into a work of art. In this post we present a collection of excellent Adobe Illustrator tutorials that shows you exactly what needs to be done in.
Smashmouth Marketing
SEPTEMBER 2, 2008
Times have changed from my first stag party in 1986. Back then it was 40-50 guys and some debauchery. This time just a nice close crew of family and friends at Burton's Grill for thick juicy rib eyes. Gotta love the man thing tradition. Women have showers, shopping for a dress, shopping for accessories, day at the spa, it goes on. Guys can have beer and meat and be happy with that.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2008
Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment. Here are some excerpts (or download the full PDF ): As B2B customers become more sophisticated and competition increases, the integration of marketing and sales becomes even more crit
Expert insights. Personalized for you.
120 
Let's personalize your content