I hope you appreciated that yesterday’s post about reports within the sample Lifetime Value system was organized around the questions that each report answered, and not around the report contents themselves. You DID read yesterday’s post, didn’t you? Every last word?) This was the product of considerable thought about what it takes to make systems like that useful to actual human beings. Personally I find those kinds of reports intrinsically fascinating, especially when they have fun charts and sliders to play with. need an easier way to get into the data and find exactly what they want. MORE >>

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". While I didn't purchase the complete report, I had a look at the executive summary and wasn't impressed until the last few points. In the downloadable PDF, they provide 6 lead generation insights for 2007. These insights are really not that insightful. Here they are: Brand Matters. Really? was "surprised" to read that those companies that have a stronger brand recognition generate more leads. MORE >>

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if you are like most b2b marketers, lead generation is at top of your priority list. but as you may already know, generating tons of "leads" doesn't guarantee sales will follow. does the sales department either ignore your hard-won MORE >>

as any search engine marketing expert knows, the search engine marketing field is a tough one to keep up with. search engine marketing rules keep changing and the field keeps shifting. but that's exactly the reason why i suggest you MORE >>