by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? Tap the wisdom of your company’s own crowd. CMO, sales person, etc.) MORE >>

I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. Start a Blog — I know what you’re thinking: blogging’s dead. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. Good luck and Godspeed! MORE >>

When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. Competing agencies typically try to impress by piecing together glossy, elaborate plans spanning from Facebook promotions to blasting out a Pinterest campaign. do no such thing. In fact, I put together no plan at all. I simply, and truthfully, tell the client that I don’t know what they need. Conservative? MORE >>

Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, “Big Data: Impact on Marketing Organizations.” The report presents the findings of a survey of more than 250 mid-level and executive-level marketers across a number of industries. The Key Takeaway: most marketing departments are ill-equipped to handle the growing influx of data [.]. Conversational Marketing MORE >>

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. Top B2B Marketing Influencers – Companies. Powerful. MORE >>