January, 2013

Trending Sources

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. In one of the most telling quotes in the story, Bradley Horowitz, a VP at Google, says “The entry points to Google+ are many, and the integrations are more every day.”

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ).

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Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort.  I know that sounds weird today, but it’s true. The mantra was “Social media is not about your stupid company. It’s all about the conversation.” Here we go. Service.

SoLoMo: Time to Get Social, Think Local, and Spend Mobile

Synecore

Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. They’re roaming the streets clutching smartphones and tablets looking for things to do or to buy. To compete in this new SoLoMo environment, businesses need an integrated approach. Brands need to get social, think local, and spend (on) mobile. WHY SoLoMo? The future of social is mobile.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond. Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product.

The best advice I ever received for my business, and my blog

grow - Practical Marketing Solutions

I was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” ” Pretty good question! But the answer was easy. In fact, there was one lesson I learned from one man that has had a profound impact on my approach to life, my business, and my blog. I’ll share that important lesson with you today. Sensei and sensibility.

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10 Examples of Amazing Responsive Web Design

Synecore

Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. In order for your website to be properly experienced by every segment of your target audience, you need to design for the devices they use. This means creating websites that optimize for smartphones and tablets of nearly every size. Here are 10 great example of RWD from across the web. Starbucks.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web. But that’s all changed.

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. Just ask any retailer of consumer electronics, for instance. People still ask for advice but they know better what they want than ever before. So, what is it about?

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. However they quickly realized many of the technology’s inherent limitations.

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Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question. Adult diapers. Hazardous waste clean-up. Playing cards. Depend Adult Diapers. It depends! Get it?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? found so many definitions, and I’d like to ask for your support to point my attention to the best definition you’ve in mind. With my best regards.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. made a lot of mistakes and learned through a ton of trial and error. The Best B2B Marketing Blogs. Follow Eric.

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. This could be very bad for organic search” (and marketers), I thought to myself. The move had SEOs and digital marketers all over the blogosphere crying foul. What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO? So why has Google?

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. I’m not sure what they’re doing). The same thing applies to SEO. Are there any new keyword targets? Content.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. You’re not alone. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

The insider’s guide to social media consulting success

grow - Practical Marketing Solutions

When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. And neither do they. In every organization there are five common hurdles to social media success. Conservative? Nimble?

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Image via CrunchBase. Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. Become an Expert. Be personal.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? The new Vine is a six-second video that continues to play in a loop until you stop it. No auto-blaring audio when you reach a page with a Vine video!). Check them out.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Don’t get stuck in the dust! 4.

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Small Business Field Guide to SoLoMo [INFOGRAPHIC]

Synecore

Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile.

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do … The optimized self. New trend: The optimized self. Facebook Financial Fatigue.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. His point is that if you don’t understand your overall strategy, you’re not ready to think about LinkedIn. . ”–what would you say?

10 Common Sense Ideas To Raise Your Klout Score

B2B Marketing Insider

In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. Sorry. Sorry. None of that here. here we go… What is Klout?

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. But But But… Wait! But mobile means we are always connected! But apps are uniquely mobile!

3 Types of Content that Can Bring In More Leads

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. Interactive Content. Collaborative Content.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.