June, 2012

Trending Sources

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself. The differences are extreme.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years.

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Open Rates Are Not As Telling As You Think

Puzzle Marketer

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least. The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Simply, the image not loading. Good luck!

8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook. So on this one, can I hear a big ol’ what the HELL? Magazines.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. I Fortune Magazine  (@ FortuneMagazine ).

You need to prune in order to grow your social followers

Biznology

Photo credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back.

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New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert! explain.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Don’t be that guy.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. However, it is a shock to them when I tell them “Inbound marketing is not a short-term fix.

Klout scores feed a social media sickness

grow - Practical Marketing Solutions

A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” Is Klout more important than life? It drives home a critical point though. Let’s keep focused on business benefits.

Are Marketers Becoming Digital Dinosaurs?

B2B Marketing Insider

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And more than a third admitted that their marketing plans were nothing more than a combination of tactics. Or who can optimize a website? ” Strategy

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Yikes! More than half of my website traffic coming from mobile phones? I’m not ready! Relax (unless you’re in the relatively small group of businesses that shouldn’t). and research reviews.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert! explain.

Three Reasons Content Curation is Overrated

Digital B2B Marketing

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. In Summary Is curation valuable?

Is your social media marketing about listening or talking?

Biznology

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And the truth generally has nothing to do with any of those things (at first) though both sides can easily become very heated. Rightfully so.

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? It seems important to me to describe some of the lies that you may confront. 1. The social web is free . Today we realize that it’s far from reality. You’ll get fast results.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Is Your Industrial Content Marketing Reaching a Dead End?

Industrial Marketing Today

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues. Now What?” ).

5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across a broad range of devices and browsers (mobile and desktop) will have access to a single source of content, ideally easy to read and navigate with a minimum of resizing, panning, and scrolling. Existing SEO Performance. Complexity of Existing Site Architecture.

What’s the Real ROI of Content Marketing?

It's All About Revenue

by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap. Content Marketing ROI” , which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments.

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Here is how to find an area of focus in seven steps. 1.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Recruitment and Social: the Shift in Control Employers Forget

Conversionation

Generation Facebook - tomorrow's employee - is watching you You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. Your future employees are connected and demanding consumers as well. And it impacts recruitment. Your business has many customers, everyone in its ecosystem and beyond.

When employees go wild on social media

grow - Practical Marketing Solutions

A good question from one of my students: During the lecture you touched on the topic of “control” in social media. But in any company internal as well as external conflicts are usually unavoidable and that can trigger posts and tweets which can affect the reputation of the company. How do companies assure that their employees uphold the reputation of the company and prevent scandals?

Why you shouldn’t bring your social media (completely) in-house

Biznology

Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Someone who has completely rebuilt itself to over-serve its communities.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance.  As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects.  Nuanced feedback is virtually non-existent and when insights are generated they are delivered after-the-fact.  Leveraging the social nature of TV.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.