June, 2012

Trending Sources

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself. The differences are extreme.

Six ways to create great content in just 15 minutes a day

grow - Practical Marketing Solutions

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content , or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. Fortune Magazine (@ FortuneMagazine ).

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years.

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8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook. So on this one, can I hear a big ol’ what the HELL? Magazines.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. However, it is a shock to them when I tell them “Inbound marketing is not a short-term fix.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.

Are Marketers Becoming Digital Dinosaurs?

B2B Marketing Insider

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And more than a third admitted that their marketing plans were nothing more than a combination of tactics. Or who can optimize a website? ” Strategy

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert!

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Don’t be that guy.

Klout scores feed a social media sickness

grow - Practical Marketing Solutions

A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” Is Klout more important than life? It drives home a critical point though. A hit to the ego. And here is the irony. Do good work.

Is Your Industrial Content Marketing Reaching a Dead End?

Industrial Marketing Today

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues. Now What?” ).

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Yikes! More than half of my website traffic coming from mobile phones? I’m not ready! Relax (unless you’re in the relatively small group of businesses that shouldn’t). and research reviews.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI. A few examples are in order here.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert!

Three Reasons Content Curation is Overrated

Digital B2B Marketing

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. In Summary Is curation valuable?

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? It seems important to me to describe some of the lies that you may confront. The social web is free . Today we realize that it’s far from reality. You’ll get fast results.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

It’s all about the lead

The B2B Research Blog

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. Fair enough. After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus. It’s packed full of useful information, but a few findings in particular leaped out at me. .

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The State of B2B Lead Generation – a great infographic by BuyerZone

Fearless Competitor

BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Marketing

What’s the Real ROI of Content Marketing?

It's All About Revenue

by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap. Content Marketing ROI” , which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments.

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Lead Generation: When To Use Registration Forms

B2B Marketing Insider

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content. What is Content Gating?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Here is how to find an area of focus in seven steps.

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When employees go wild on social media

grow - Practical Marketing Solutions

A good question from one of my students: During the lecture you touched on the topic of “control” in social media. But in any company internal as well as external conflicts are usually unavoidable and that can trigger posts and tweets which can affect the reputation of the company. How do companies assure that their employees uphold the reputation of the company and prevent scandals?

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Tom Becktold, Senior Vice President of Marketing, Business Wire.