June, 2012

Trending Sources

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility.

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The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. I Fortune Magazine  (@ FortuneMagazine ).

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself. The differences are extreme.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.

8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook. So on this one, can I hear a big ol’ what the HELL? Magazines.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

What’s the Real ROI of Content Marketing?

It's All About Revenue

by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap. Content Marketing ROI” , which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments.

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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Tom Becktold, Senior Vice President of Marketing, Business Wire.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The State of B2B Lead Generation – a great infographic by BuyerZone

Fearless Competitor

BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Marketing

Six ways to create great content in just 15 minutes a day

grow - Practical Marketing Solutions

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort.  It led to this idea: micro-content , or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique. Be Consistent. Choose a Memorable Name.

Are Marketers Becoming Digital Dinosaurs?

B2B Marketing Insider

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And more than a third admitted that their marketing plans were nothing more than a combination of tactics. Or who can optimize a website? ” Strategy

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

You need to prune in order to grow your social followers

Biznology

Photo credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back.

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Three Reasons Content Curation is Overrated

Digital B2B Marketing

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. In Summary Is curation valuable?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert! explain.

Klout scores feed a social media sickness

grow - Practical Marketing Solutions

A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” Is Klout more important than life? It drives home a critical point though. Let’s keep focused on business benefits.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to Build a Successful Personal Brand

It's All About Revenue

by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. But he knew if he wanted to stand out from the crowd, he needed to build a name for himself – a personal brand. Professional Development.

The Content Marketing Checklist For B2B Marketers

B2B Marketing Insider

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Change is coming for many B2B Marketers. But for some of us, it’s already here and we are lighting the path forward.

Is your social media marketing about listening or talking?

Biznology

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And the truth generally has nothing to do with any of those things (at first) though both sides can easily become very heated. Rightfully so.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Don’t be that guy.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert! explain.

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? It seems important to me to describe some of the lies that you may confront. 1. The social web is free . Today we realize that it’s far from reality. You’ll get fast results.

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. However, it is a shock to them when I tell them “Inbound marketing is not a short-term fix.

Lead Generation: When To Use Registration Forms

B2B Marketing Insider

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content. What is Content Gating?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why you shouldn’t bring your social media (completely) in-house

Biznology

Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Someone who has completely rebuilt itself to over-serve its communities.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Here is how to find an area of focus in seven steps. 1.

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Open Rates Are Not As Telling As You Think

Puzzle Marketer

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least. The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Simply, the image not loading. Good luck!

The Art of Opening Social Conversations

grow - Practical Marketing Solutions

By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. It’s also about communication – the ways in which you initiate, nurture and conclude conversations with others about your content. And yet, this second part of the engagement puzzle rarely gets talked about. Let me show you to your table.”. Thanks for your comment! That’s a great suggestion.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

8 Surprisingly Simple B2B Sales Tips

It's All About Revenue

by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. 1. Let Leads Market to You. When it comes to B2B sales and marketing, nothing beats relevance. One way to remain relevant is to sign up for your leads’ own newsletters, email campaigns and other marketing materials. Leverage the Written Word. It helps you stand out. 3. Set Up Google Alerts.

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How To Build Your Personal Brand and Advance Your Career

B2B Marketing Insider

While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should we bother? Won’t our managers wonder why we have the time to tweet and post and +1 when we should be “doing our jobs?” Why is personal branding important for marketers?

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance.  As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects.  Nuanced feedback is virtually non-existent and when insights are generated they are delivered after-the-fact.  Leveraging the social nature of TV.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Salesforce.com.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across a broad range of devices and browsers (mobile and desktop) will have access to a single source of content, ideally easy to read and navigate with a minimum of resizing, panning, and scrolling. Existing SEO Performance. Complexity of Existing Site Architecture.