KoMarketing Associates

FEBRUARY 25, 2009

Aaron Wall just wrote an important post on SEO and the impact of brand strength in relation to competitive keyword visibility. The team at SEO Book provided examples of highly competitive keywords and the recent surge in brand-specific website rankings. What’s important to note is that in some situations, companies clearly are adopting SEO best practices as it pertains to the keyword visibility in onpage elements like HTML title tags, Meta Descriptions and web page copy (“ airline ti

Keywords 120

Keywords SEO Brand Identity Branding 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination. In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. offering a white paper or promoting a Webinar) and the larger process

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

markempa

FEBRUARY 24, 2009

I will be hosting a MarketingExperiments Web Clinic along with MECLABS Sciences Group Director, Dr. Flint McGlaughlin, this Wednesday, February 25 at 4 pm EST. This clinic is special because it will feature an interactive contest. Ten B2B landing pages will be selected to vie for a grand prize: a free landing page assessment (worth $5,000). Attendees of the clinic will be voting for who they think most deserves the makeover.

Landing Pages 120

Landing Pages B2B Course Order 120

WriteSpark

FEBRUARY 18, 2009

WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

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Webinar Metrics

Buzz Marketing for Technology

FEBRUARY 27, 2009

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Smashmouth Marketing

FEBRUARY 22, 2009

Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Customer Experience Matrix

FEBRUARY 25, 2009

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 release seems to have awakened a long-dormant journalism gene. I spoke today with Genius.com , whose new nurture marketing system, Genius Enterprise, will officially launch next week. Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. Genius.com itself has been around since 2006, when it launched SalesGenius.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

FEBRUARY 23, 2009

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder.

Thought Leadership 125

Thought Leadership Education Lead Scoring Lead Ranking 125

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football? Well, if I compared it to hockey no one outside of Canada would care. I'm going to introduce the players and coaches below and then summarize how the different parts fit together to create a Super Bowl caliber lead management process.

Lead Management 118

Lead Management Lead Scoring Lead Ranking Work Management 118

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Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. According to the chart which shows the results of over 200 surveys taken by services buyers – the top 3 ways buyers become Aware of services is: Word of mouth from Colleagues Word of mouth from other Service Providers General Awareness of the Brand Most services providers aspire to generate referrals and many do,

Social Media 157

Social Media Word of Mouth Buying Cycle Media 157

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. You can’t be a marketer without having done some surveys in your life, otherwise where will you have gotten your data from?

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Smashmouth Marketing

FEBRUARY 17, 2009

Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. The changes that Fernandez described seemed good but subtle. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

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markempa

FEBRUARY 20, 2009

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. Studies by leading marketing research firms like MarketingSherpa show that 92% of B2B buyers are open to cold calls if the sales person is relevant.

Cold Calling 136

Cold Calling Lead Generation Lead Scoring Lead Ranking 136

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). I hope that you find this useful. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

Twitter 100

Twitter Social Media Blogger Work Management 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. But creating Thought Leadership is not so easy.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do. He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

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Brand Identity

Smashmouth Marketing

FEBRUARY 13, 2009

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger. An excerpt from the article : "Acclaimed green architect Michelle Kaufmann is now trying to parlay her success with prefab homes into green community living in her new white paper Embracing Thoughtful, Walkable Neighborhoods.

Communities 100

Communities Paid Search Agency Paper Demand 100

Customer Experience Matrix

FEBRUARY 12, 2009

Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. I suppose no one needs reminding of that in today’s economic situation.

Pricing 131

Pricing Price Impressions Marketing Management 131

markempa

FEBRUARY 18, 2009

Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 and mobile marketing.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Ma

Marketing Management 51

Marketing Management Marketing Automation Services Lead Management Marketing Automation 51

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Account Based Marketing

Buzz Marketing for Technology

FEBRUARY 17, 2009

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank) But 2 media worthy events – this week – have both turned into Facebook groups 1) Facebook’s new Terms of Service (TOS) which prompted a Anti TOS group to show up 2) But the more curious one was Lance Armstrong’s bike being stole

Facebook 106

Facebook Media Buzz PR 106

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard. There’s a specific passage I think is a great definition of effective managers, it reads: Effective managers manage themselves and the people they work with so that both t

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

Smashmouth Marketing

FEBRUARY 8, 2009

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger. An excerpt from the article : "Acclaimed green architect Michelle Kaufmann is now trying to parlay her success with prefab homes into green community living in her new white paper Embracing Thoughtful, Walkable Neighborhoods.

Communities 100

Communities Paid Search Agency Paper Tagging 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

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markempa

FEBRUARY 3, 2009

I’ve been invited to join Michael Webb, president and founder of Sales Performance Consultants, Thursday, February 5 at 3pm Eastern for a webinar on lead generation entitled “How to Generate and Sustain a 25% Increase in Sales Opportunities in 90 Days or Less” This event is the fourth in a series of webinars that Michael has led demonstrating ways Kaizen, a proven management approach, can enable specific, measurable increases in revenues and reductions in sales and marketing costs in 90 days or

Lead Generation 120

Lead Generation Webinar Metrics Process Generation 120

Adobe Experience Cloud Blog

FEBRUARY 12, 2009

Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI.

B2B Thought Leadership 58

B2B Thought Leadership B2B Marketing Thought Leadership Tips 58

Buzz Marketing for Technology

FEBRUARY 16, 2009

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves.

Buzz 132

Buzz Ad Exchange Lead Nurturing Paper 132