Convince & Convert
NOVEMBER 24, 2015
It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.
KoMarketing Associates
NOVEMBER 19, 2015
People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and othe
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Marketing Insider Group
NOVEMBER 16, 2015
Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].
Sales Engine
NOVEMBER 30, 2015
A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write. Outsourcing to a writer hasn’t been a great option either because even though at first it seems like an inexpensive alternative, it becomes cost-prohibitive when you consider all the t
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Customer Experience Matrix
NOVEMBER 28, 2015
Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Can free toasters* and a loyalty card be far behind?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
NOVEMBER 17, 2015
Image via BigStockPhoto.com. How do you make purchase decisions today? Cost? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication.
KoMarketing Associates
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.
ANNUITAS
NOVEMBER 12, 2015
Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. The best marketers understand that pipeline generation and revenue are more important than lead volume, but volume still plays a role regardless to how success is measured.
Marketing Insider Group
NOVEMBER 29, 2015
I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Influitive
NOVEMBER 26, 2015
Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give Blackbaud’s passionate advocates many activities to do—or a lot of professional perks. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy.
Cintell
NOVEMBER 25, 2015
We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. Some at the event wondered if a whole conference dedicated to technology was really necessary – after all, they said, isn’t nearly everything we do as marketers driven by technology these days?
Convince & Convert
NOVEMBER 20, 2015
Image via BigStockPhoto.com. Where’d the numbers go? Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Imagine if you woke up tomorrow and all the street numbers had been washed away. For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as
Kaon
NOVEMBER 25, 2015
It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives. Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over the world are literally struggling to save themselves from the ravages of war and terrorism will quickly put our struggles into perspective.
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Writing on the Web
NOVEMBER 25, 2015
Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional.
Marketing Insider Group
NOVEMBER 27, 2015
When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s […]. The post How To Write From Your Core appeared first on Marketing Insider Group.
Lattice
NOVEMBER 24, 2015
Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco. As soon as we heard about the event, we knew that it was right up our alley. The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results.
Influitive
NOVEMBER 24, 2015
Ever wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network. Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Convince & Convert
NOVEMBER 10, 2015
Image via BigStockPhoto.com. Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup. One of the very best ways to gain and keep trust is to be disproportionately open and honest.
Kaon
NOVEMBER 23, 2015
It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement.
Direct Response Coach
NOVEMBER 23, 2015
It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. For all the attention you want to give to list selection, format choice and creative approaches, you need to know: your gross profit margin – how much you [.]. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.
Marketing Insider Group
NOVEMBER 26, 2015
Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Webbiquity
NOVEMBER 23, 2015
Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well.
Biznology
NOVEMBER 30, 2015
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations. It’s been a while since David updated his list, so I checked through my email archive to see if things have changed very much.
Convince & Convert
NOVEMBER 13, 2015
If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.
Brandfolder
NOVEMBER 18, 2015
What do the iMac computer, the Polaroid camera, and the Model T have in common? They’re the results of __design thinking__, a problem solving technique that combines logic, intuition and.
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xiQ
NOVEMBER 23, 2015
The Emergence and Growth of AI. And how it will affect you. Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are sent to the average consumer on an average day across the United States). Too much, at times. It doesn’t help that essay platforms like Medium (irony duly noted) and blogging platforms like WordPress (which was recently estimated to run roughly 25% of the internet ) have made it easier than ever before
Marketing Insider Group
NOVEMBER 26, 2015
Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.
Marsden Marketing
NOVEMBER 19, 2015
What is influencer marketing? Influencer marketing is a fairly easy concept to understand once you define its root words: Influence: the capacity to have an effect on the character, development, or behavior of someone or something Market: to advertise or promote a particular commodity or service In laymen's terms, influencers are leaders in their respective industries with a loyal following that have the power to affect the development and buying behavior of a particular product, service, or com
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