Marketing Insider Group

JULY 4, 2016

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.

Small Business Marketing 176

Small Business Marketing Features Marketing Websites Business 176

Webbiquity

JULY 5, 2016

Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Influitive

JULY 22, 2016

Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive.

ROI 133

ROI B2B Marketing Budget Programs B2B 133

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart. Some back of the napkin math tells you that the expanded text ads have 45 more characters available for use.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Marketing Insider Group

JULY 6, 2016

Successful content marketers are constantly looking for strategies to improve their marketing performance, everything from content strategy to writing, graphic design and social media marketing. While it’s great to get social shares and new leads from your content, if they don’t ultimately convert into actual sales and revenue for your company, your marketing ROI just […].

SEO 154

SEO Marketing & Strategy Paid Search Agency ROI 154

Sales Engine

JULY 29, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If you still have your head in the sand about this, it’s time to face reality.) Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

DiscoverOrg

JULY 29, 2016

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. 2) an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs.

Account Based Marketing 172

Account Based Marketing Practices ABM Multi-Channel 172

ViewPoint

JULY 26, 2016

Most companies admit to generating only a 10-25% follow-up of their sales inquiries. With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars spent on lead generation are wasted. Why it’s Important. “If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”.

Budget Management 131

Budget Management Spending Marketing Management Budget Programs 131

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go.

SEO 144

SEO Lead Scoring Lead Ranking Mobile Marketing 144

markempa

JULY 26, 2016

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” In this session you’ll learn what you can do to improve the following: How to g

Lead Generation 147

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 147

Marketing Insider Group

JULY 1, 2016

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group.

ROI 148

ROI Tips Content Marketing Differentiation 148

Biznology

JULY 1, 2016

I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers were not moving fast enough, not delivering the features the clients wanted, and losing ground to competitors. These are serious problems, but I have faced them before.

Best Practices 126

Best Practices Work Management Marketing Management Software 126

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hive9

JULY 7, 2016

As a recently-hired CMO or marketing leader, your first few weeks at a new company are some of your most important. They set the tone for everything to come, and they provide the best opportunity you’ll get for re-setting the status quo.

CMO 102

CMO Paid Search Agency Marketing Best Practices 102

Tony Zambito

JULY 1, 2016

by Nikita Kozin. The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing

Search Marketing 148

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 148

Kaon

JULY 29, 2016

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets.

Purchase 109

Purchase Paper Interactive Marketing B2B Sales 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

JULY 6, 2016

There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success. You need a lot of effort to attract […]. The post 7 Tips on How to Make a Free WordPress Site Look Credible appeared first on Marketing Insider Group.

Tips 145

Tips Marketing & Strategy Marketing Marketing Strategy 145

Biznology

JULY 7, 2016

One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The teacher assured her she could come to his office later that day, and if he wasn’t there, that she should just slip it under his office door. My daughter arrived later at his office, knocked to see if he was there and then heard a loud angry growl from behind the door.

Class 123

Class Paid Search Agency Marketing Analytics 123

Hive9

JULY 5, 2016

Marketing has always required creativity. It’s still one of the most important parts of building and executing a marketing plan that pays off. But with the rise of technology and the data-driven marketing it enables – marketing departments now need a healthy number of data scientists to balance out creative personnel.

Creativity 102

Creativity Planning Organization Marketing Plans 102

Webbiquity

JULY 28, 2016

Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Putting your best face forward online is essential to the success of your business.

Marketing Websites 148

Marketing Websites Fulfillment Mobile Marketing Impressions 148

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

ANNUITAS

JULY 28, 2016

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

Demand Generation 122

Demand Generation Demand Generation Planning 122

The Point

JULY 27, 2016

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. My response: Finding highly-qualified, late-stage prospects has less to do with demand generation channels or tactics, and much more to do with content. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only

Demand Generation Agencies 116

Demand Generation Agencies Buy Product Demand Generation 116

Marketing Insider Group

JULY 7, 2016

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […]. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group.

Profiling 141

Profiling Relevance Personalization Content 141

Biznology

JULY 8, 2016

I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but I figured I was someone worth pursuing. At least I thought so, since I seem to watch ads trail me all over the web every time I am booking a trip. But I have consistently been underwhelmed, as a marketer, when I try to figure out how any of these hotel brands are differentiated from each other.

Differentiation 120

Differentiation Marketing Email Marketing Ads 120

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Content

Hive9

JULY 29, 2016

Marketers are communicators. In theory that means we know the value of making sure that all terms and ideas are clear. In practice, marketers don’t always take the time to sit down and make sure everyone in the organization is on the same page.

Organization 102

Organization Practices Marketing 102

Contently

JULY 8, 2016

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time.

Facebook 113

Facebook Comparison Video Marketing Traffic 113

Sprout Social

JULY 11, 2016

When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.

Emarketing 109

Emarketing Buzz Social Networks Social Media 109