December, 2012

Trending Sources

How To View Any Profile On LinkedIn

Digital B2B Marketing

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy! Is SEO Dead? Is SEO Dead?

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. He was Dave Trott, Executive Creative Director at CSTTG. Or, perhaps more simply, turning a problem you can’t solve into one you can. Hunting ‘Outside the Box’.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

17 Tragically Common Copywriting Mistakes to Avoid


With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. Search and content are by definition very integrated.” Is 72%?

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50 is a 34% premium: reasonable but not exciting. The jury on that is very much still out. But at least it’s possible.

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Each company received one tweet per weekday for four consecutive weeks. Positive ("thank you!"). Negative. question from their FAQ page.

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. What then is the ideal mix between net new lead generation and the cultivation of existing leads? In short: no.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A cautionary tale: Putting your business in the hands of Facebook

grow - Practical Marketing Solutions

As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Certainly one factor is the kebab itself — a delicious jungle of salad, meat, and fresh herb sauce that melted like Angel cream on your tongue. Mmmmmm. The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. Wowzee. frowned. Like or.

18 Ways to Promote Your White Paper for Lead Generation


Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Establish thought leadership.  . Here we go: Website. Video.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012


As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Social Media Marketing Guides and Tips.

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. It’s not meant to be exhaustive.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. He was Dave Trott, Executive Creative Director at CSTTG. Or, perhaps more simply, turning a problem you can’t solve into one you can. Hunting ‘Outside the Box’.

The Future of Marketing Is Extreme

Digital B2B Marketing

Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing. Here are just a few ways marketers will push the boundaries in the coming years. Strategy

Research shows that Pinterest is big, it’s bad, and it’s for real

grow - Practical Marketing Solutions

A new report from The Social Habi t focuses on revelations about Pinterest and if you weren’t a “pinner” before, it might be time to get in the game! The study concludes that while Pinterest has a smaller user base than services like Facebook or Twitter, the service engenders enormous loyalty and has become a daily habit for more than half its users. 38% of U.S. Arts & Crafts.

Google+ Communities: Good for Users, Marketers, and Google


If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” No, I'm not about to launch into prayer. He was quickly sold.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Predictions for B2B digital marketing in 2013


Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites.

Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  Marketers’ offices resembled trading room floors. Any edge. Including me! Strateg

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Context Marketing in Context: Beyond Inbound and Content


Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. So, yes you read the title right: this one is about context marketing in context. Great. 

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

The Paradox of Social Media Popularity

grow - Practical Marketing Solutions

B y  Srinivas  Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place! For those of you trying to build an audience I know that might sound ridiculous. But you’re free to say anything. You’re not necessarily biased by how the audience will respond. 

5 Stats You Need to Know About Online Video Marketing [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. But it’s not just that video is big right now – it’s that it’s getting bigger.

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5 Critical Roles that Need SEO Skills


Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” Product Owners.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. MindMatrix is one of them.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right? Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. Wow, that sounds amazing.

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On Twitter and real life: some love and some tips #socialsong


It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Because guess what: you forget. Respect.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled “ The kid who wanted a door for Christmas.” ” I’d like to examine the results of this appeal as an example of “social influence” in action. What happens when a blogger asks his audience to do something beyond clicking a “like button?” It doesn’t happen.

The 2013 Marketing Predictions Post: Content Marketing And Social Business

B2B Marketing Insider

In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Where did I fall short? Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Do you Agree?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.