The 2012 Customer Engagement Study , conducted by IDG Enterprise and released at the end of September, focused on learning more about the role content plays in an IT Decision Maker's buying process. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. When I first read this, I nodded my head and thought, yes, this justifies the need for increasing the volume of content, as well as the quality of that content. Eight? That brings up which stage you need to influence the most. " 2. MORE >>

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge. To help you improve your own lead generation efforts, here are some insights and tips from our audience…. Email Marketing. Interesting chart, Daniel – thank you for sharing it with us. Do you have any correlation between method and its associated level of effectiveness?” Click to enlarge. part 4. MORE >>

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference. Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS. More than likely they are scanning their inbox or blog reader to figure out what posts are worthy. You have to GRAB ‘em and make them read. Here are characteristics of great headlines: Catchy. MORE >>

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. What are on them? Are they about you? Are they positive? Are you surrounded by all of your competitors? Are there negative reviews or complaints? What Related articles. MORE >>

My first contact with a prospective client always fills my head with questions. Are they savvy marketers who need their work refined? Are they clueless? Are they trying to do their best in spite of restraints from upper management? The possibilities are many, and I’ve seen them all. Regardless of the situation and experience of [.] B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakes MORE >>