October, 2012

Trending Sources

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Nowhere.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. But 3.1

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8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1. Commun.it my company name.

Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Tomorrow People

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to. Yes, that’s right. No more sending out royal communications with messengers on horseback. No more relying on official scribes.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead. Agencies are Dead. Media companies are Dead. Did TV kill radio? After more than 50 years, radio is still here. Like everything else, it has changed. See the pattern here?

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What online publications do they read?

The essential guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

By {grow} Contributing Columnist Kerry Gorgone. Nothing spoils a great marketing campaign like a cease and desist letter.  As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter! The difference between LINKING and SCRAPING. If anything, it increases the risk you’ll get sued by alerting the content owner to the infringement. Tweet.

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! So many articles, so many people, so little time. Personality is what makes humans tick.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Here’s an amazing chart detailing the major players in online display advertising.    . Let’s talk about DSPs.  . DEMAND SIDE PLATFORM.

31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. We have already established that content marketing is seen as important but marketers have been slow to act. And you don’t need to sacrifice quality. 31 Easy Ideas To Create Content Your Customers Want. “). Photo Source.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap.

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Outsourcing your social media isn’t all or nothing

Biznology

I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on what her agency did, I fell in love! Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! In this case, for pay. So, get over yourself.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed. The president of the company greeted me and said “I know we need to do this. “Can you just do this for us?” Tweet.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. So, what makes an SME thrive on social media? 1. Building customer relationships. Adapting and improving.

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What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.”

Is Content Marketing The New Advertising?

B2B Marketing Insider

When I ask people what they think marketers do or what is marketing , they almost always say that marketing is some form of advertising or promotion. We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Words matter.”

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Makes a Good B2B Online Video

Paul Gillin

I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. shared some opinions with him, but why not share them with everybody else as well? I’d like to hear your answers to these questions, too. would add Cisco to that list.

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10 social media metrics every marketer should know

Biznology

Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social Social media measurement tools are one of the fast-growing areas of analytics and venture funding. Maybe it’s not knowing all the measurements, it’s managing the ones that matter. Google Analytics tells you who, how, where, when and why. ” 2. disagree?

Why Instagram will be the next big social media platform

grow - Practical Marketing Solutions

A few weeks ago I professed my love for Instagram and predicted that this easy photo-sharing app would soar. Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. That’s paltry compared to Facebook (94%) or Twitter (47%). Hilarious!

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . LINKEDIN. FACEBOOK. Advertising

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. There was a reason for this. The cover price rarely recouped the costs of producing the mag and so revenue largely came from advertising. An industry in the decline. Things have changed. Circulation figures are down and, with them, ad spending. So what happened?

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry. they queried. The women he really would have connected with were older, and maybe even divorced.

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it. Be Brief Attention spans are short, your content should be too. Break it up. Get to the point. Do you really need an intro? If so, can it be shorter?

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A good reputation online is an essential marketing strategy

Biznology

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. What are on them? Are they about you? Are they positive? Are you surrounded by all of your competitors? Related articles.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.