October, 2012

Trending Sources

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Nowhere.

87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. But 3.1

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8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1. Commun.it my company name.

Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Tomorrow People

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to. Yes, that’s right. No more sending out royal communications with messengers on horseback. No more relying on official scribes.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What online publications do they read?

The essential guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

By {grow} Contributing Columnist Kerry Gorgone. Nothing spoils a great marketing campaign like a cease and desist letter.  As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter! The difference between LINKING and SCRAPING. If anything, it increases the risk you’ll get sued by alerting the content owner to the infringement. Tweet.

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! So many articles, so many people, so little time. Personality is what makes humans tick.

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6 B2B Marketing Best Practices for Instagram

KoMarketing Associates

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Here’s an amazing chart detailing the major players in online display advertising.    . Let’s talk about DSPs.  . DEMAND SIDE PLATFORM.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap.

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What Makes a Good B2B Online Video

Paul Gillin

I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. shared some opinions with him, but why not share them with everybody else as well? I’d like to hear your answers to these questions, too. would add Cisco to that list.

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6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed. The president of the company greeted me and said “I know we need to do this. “Can you just do this for us?” Tweet.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. So, what makes an SME thrive on social media? 1. Building customer relationships. Adapting and improving.

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31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. We have already established that content marketing is seen as important but marketers have been slow to act. And you don’t need to sacrifice quality. 31 Easy Ideas To Create Content Your Customers Want. “). Photo Source.

10 social media metrics every marketer should know


Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social Social media measurement tools are one of the fast-growing areas of analytics and venture funding. Maybe it’s not knowing all the measurements, it’s managing the ones that matter. Google Analytics tells you who, how, where, when and why. ” 2. disagree?

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.”

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Targeting B2B Companies with Online Display and Social Media Advertising


With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . LINKEDIN. FACEBOOK. Advertising

8 ways blog writing is unique

grow - Practical Marketing Solutions

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference. Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. A lot. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Descriptive.

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. There was a reason for this. The cover price rarely recouped the costs of producing the mag and so revenue largely came from advertising. An industry in the decline. Things have changed. Circulation figures are down and, with them, ad spending. So what happened?

Is Content Marketing The New Advertising?

B2B Marketing Insider

When I ask people what they think marketers do or what is marketing , they almost always say that marketing is some form of advertising or promotion. We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Words matter.”

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

How to set up Google authorship by using rel=”author”


Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Below I’ve outlined one of the many ways that you can do so.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Are they on Facebook? Do they read Sports Illustrated? Here is what you need to do instead. 1. CRM retargeting. Company targeting.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity. Attain buy-in from leadership. Prepare an RFP. Do your research. Bribe.

Why Instagram will be the next big social media platform

grow - Practical Marketing Solutions

A few weeks ago I professed my love for Instagram and predicted that this easy photo-sharing app would soar. Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. That’s paltry compared to Facebook (94%) or Twitter (47%). Hilarious!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

Tomorrow People

"Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. Don't Push! It's what's underneath that counts. Stop selling.

Join The 1% And Become A Content Creator

B2B Marketing Insider

How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus that on answering your potential customers’ key questions. You answer!” Or help to share them.

Outsourcing your social media isn’t all or nothing


I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on what her agency did, I fell in love! Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! In this case, for pay. So, get over yourself.

The Intersection of Content Marketing and Advertising

Digital B2B Marketing

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough. Does your content measure up?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.