September, 2012

Trending Sources

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected. But wait, there’s more!

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

What Is A Content Strategy And Why Do You Need It?

B2B Marketing Insider

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content. What is Content Strategy?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart. think you’ll enjoy their answers: Be Useful. JAY BAER ,  President, Convince & Convert: ”Be a Youtility. ” Be Generous.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. accounts for maybe 10% of the result.

How Content Marketing Works on Pinterest

Writing on the Web

For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site? What to Share. How to Share.

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How Social Selling Changes Everything for Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business.  He has been a leader in the world of CRM and Sales Solutions for over 15 years.  He is passionate about the ability of technology to create more meaningful professional relationships that result in higher performance. Ralf VonSosen. Relate. Engage.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. Choose the right Email Service Provider. The key to choosing an Email Service Provider is reliability. And a 1.9%

Work 107

20+ Staggering Stats Proving Why the Time to Use Social Media is Now

Social Marketing Forum

Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Forrester [.]. Research Social media marketing Forrester Internet population reputation social media statistics social media usage

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Coca-Cola’s bold move from creative excellence to content domination

grow - Practical Marketing Solutions

Click here if you can’t view this Video of Coca-Cola strategy. Think about this marketing challenge: How do you keep a product that never changes relevant and interesting for 125 years? Now, let’s take it a step further. This product is becoming LESS relevant because it is relatively generic, flooded with competitors and a target of health and environmental activist groups. Tweet.

Ignite Your Company To Create Content That Rocks

B2B Marketing Insider

We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. Reaching them will be an epic battle for the major brands. The event was called  Stream.

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.

A Day in the Life of a Real Social Selling Pro

It's All About Revenue

by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle. This has birthed a new concept: social selling. These disruptions mean getting a name and email won’t cut it. But what does that look like in action?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation Blog

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS. Staley is a program manager. 65% of marketers have not established lead nurturing.“The How they found your company.

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Why PR Should Not Own SEO (Nor Social Media or Content Marketing)

Social Marketing Forum

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.]. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing

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Four ways to become a spellbinding online personality

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. always try to find deeper ways to connect with my audience and customers. The web can separate your site from your audience by oceans, and to bridge that distance, you have to fight hard to make that connection. Get rid of the noise. Some people have earned permanent residency in the echo chamber. After all, it’s a cozy place. Easy to maintain.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. jason!

SIC 95

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly. Cost models- CPM, CPA, CPL.

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Posted in behavioral targeting Customer Experience Online Shopping. Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

Supercharge Your Sales Conversations with Story

Stories that Sell

A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you may still be wondering how exactly you’ll weave stories into your next face-to-face sales call. Much of this apprehension is due to some misunderstandings about story. After all, humans are wired for story!

Top six reasons why you should use LinkedIn as a B2B marketer

Social Marketing Forum

LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. The network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. 1. Create awareness and improve reputation. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedIn

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. The real ROI of social media. The consulting firm identified 10 ways in which social technologies can create savings across the value chain. Ratings and reviews.

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If It's Broke, Fix It: Why It's Worth Spending on Content Marketing

Tomorrow People

For some, the answer to a failing marketing strategy is to throw more money at it. While this sticking-plaster approach may result in an extra sale or three, in the long term it is neither sustainable nor good business sense. With marketing budgets facing the chop , what happens when the money runs out? If it's broke, fix it! Which begs the question, why isn't your marketing?

Winning an online reputation “land war in Asia”

Biznology

While I concur with Vizzini , the Sicilian from the movie The Princess Bride , that one should “ never get involved in a land war in Asia ,” sometimes there’s no escape — and taking on Google’s search index , algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most You think chess is hard?

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” Suck it up and do your job, and please stop giving marketers a bad reputation by cutting corners.”. Tip #1: Just ask. But you need to ask for it,” Mirman says.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Salesforce laid out the framework during the keynote address at the cloud computing event in San Francisco. Analysts and other industry watchers have suspected a marketing cloud was coming as salesforce snapped up social marketing businesses like Radian6 and Buddy Media over the past couple of years. So what is the “marketing cloud?”. It’s a stock ticker of customer sentiment, if you will. Get more.

6 Core Principles to Tap the Power of Social Community Participation

Social Marketing Forum

Gartner reports that many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. Many businesses use a “provide and pray” approach, expecting community participation to just happen. It’s just one of the reasons why communities fail. What happens instead is that users have an initial interest and [.]. Research Social media marketing community participation Gartner mass collaboration social media

Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The 139 corporations with blogs come from 54 of the 71 industries represented in the F500. Tweet.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Business tweeting is a life-sentence

Biznology

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? Let me make this even clearer: this isn’t a marriage, this is partly like being a parent and partially like being a patient. To a point.

9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. And 6 Social Media and Search articles you missed when life was too hectic.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself. Step #2: Gather ideas.

Branded Customer Communities: What Consumers Expect

Social Marketing Forum

Can branded customer communities drive more revenue than Facebook ads? Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.]. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communities

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why Google Turned to Print Advertising

grow - Practical Marketing Solutions

By {grow} Community Member Mila Araujo. Lauren   Indvik  recently wrote a post on Mashable with the provocative headline “ Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work. Millions of Social Media advocates around the world probably rejoiced, thinking “Here’s the proof that Social (Marketing/Search) is the only way to go.” Wake Up! Who doesn’t get that?