September, 2012

Trending Sources

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected. But wait, there’s more!

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart. think you’ll enjoy their answers: Be Useful. JAY BAER ,  President, Convince & Convert: ”Be a Youtility. ” Be Generous.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. accounts for maybe 10% of the result.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly. Cost models- CPM, CPA, CPL.

Coca-Cola’s bold move from creative excellence to content domination

grow - Practical Marketing Solutions

Click here if you can’t view this Video of Coca-Cola strategy. Think about this marketing challenge: How do you keep a product that never changes relevant and interesting for 125 years? Now, let’s take it a step further. This product is becoming LESS relevant because it is relatively generic, flooded with competitors and a target of health and environmental activist groups. Tweet.

What Is A Content Strategy And Why Do You Need It?

B2B Marketing Insider

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content. What is Content Strategy?

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation Blog

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS. Staley is a program manager. 65% of marketers have not established lead nurturing.“The How they found your company.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. jason!

SIC 97

Supercharge Your Sales Conversations with Story

Stories that Sell

A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you may still be wondering how exactly you’ll weave stories into your next face-to-face sales call. Much of this apprehension is due to some misunderstandings about story. After all, humans are wired for story!

Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The 139 corporations with blogs come from 54 of the 71 industries represented in the F500. Tweet.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Ignite Your Company To Create Content That Rocks

B2B Marketing Insider

We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. Reaching them will be an epic battle for the major brands. The event was called  Stream.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” Suck it up and do your job, and please stop giving marketers a bad reputation by cutting corners.”. Tip #1: Just ask. But you need to ask for it,” Mirman says.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Posted in behavioral targeting Customer Experience Online Shopping. Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

If It's Broke, Fix It: Why It's Worth Spending on Content Marketing

Tomorrow People

For some, the answer to a failing marketing strategy is to throw more money at it. While this sticking-plaster approach may result in an extra sale or three, in the long term it is neither sustainable nor good business sense. With marketing budgets facing the chop , what happens when the money runs out? If it's broke, fix it! Which begs the question, why isn't your marketing?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Winning an online reputation “land war in Asia”

Biznology

While I concur with Vizzini , the Sicilian from the movie The Princess Bride , that one should “ never get involved in a land war in Asia ,” sometimes there’s no escape — and taking on Google’s search index , algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most You think chess is hard?

Four ways to become a spellbinding online personality

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. always try to find deeper ways to connect with my audience and customers. The web can separate your site from your audience by oceans, and to bridge that distance, you have to fight hard to make that connection. Get rid of the noise. Some people have earned permanent residency in the echo chamber. After all, it’s a cozy place. Easy to maintain.

How Social Selling Changes Everything for Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business.  He has been a leader in the world of CRM and Sales Solutions for over 15 years.  He is passionate about the ability of technology to create more meaningful professional relationships that result in higher performance. Ralf VonSosen. Relate. Engage.

Eloqua 105

Your Content Marketing Must Become Convenient

Digital B2B Marketing

Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Why B2B Marketing Must Be Convenient What does convenient marketing look like?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself. Step #2: Gather ideas.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Writing on the Web

It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Image: freedigitalphotos.net ). Overshare and mix it up.

A Public Relations Case for Digital Marketing

Biznology

Photo credit: Lynn Friedman. What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago:  Are you turning your marketing into PR? Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. It’s a great question. Relationship building.

Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. The real ROI of social media. The consulting firm identified 10 ways in which social technologies can create savings across the value chain. Ratings and reviews.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Increase Conversions with New Remarketing Options. Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies.  I’ve addressed retargeting before within an older post. Now, you can add remarketing options by using Google Analytics data.    . Here are some examples of what you can do now:  . Mobile.

Buyer Personas in B2B Marketing

Digital B2B Marketing

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? B2B buyer personas were the topic of discussion recently on #B2Bchat and the group shared their perspective on these and a number of other questions.

Do You Know the Cost of Maintaining Your Industrial Digital Marketing Status Quo?

Industrial Marketing Today

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec. The same survey also found that 42 percent of these companies have increased their budgets for digital marketing in 2012 and 47 percent of the respondents spend more than a third of their overall marketing budgets online. They are hoping that their lead generation problem will somehow solve itself if they continue to do business as usual.

A Day in the Life of a Real Social Selling Pro

It's All About Revenue

by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle. This has birthed a new concept: social selling. These disruptions mean getting a name and email won’t cut it. But what does that look like in action?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.