Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for MORE >>

Right on the heels of loopfuse being proclaimed “like crack for marketers”, I happened across a CNBC special, “A history of video game industry”. Although it was a great summary show on the history of the industry, I found the few MORE >>

any small business marketing effort relies on referrals to grow. but i find many small business marketing folks are reluctant to ask for referrals. here's one surefire way to ask for, and get, more referrals for your small business MORE >>

Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. Fun and interesting. MORE >>

  When I was with Niehaus Ryan Wong, we used to have this saying, "If a truck, God forbid, hit one of your team members, what would you do?"  . Yes, not a pleasant thought, but this did happen to me. No, not the truck =), a broken and dislocated ankle. But there is nothing more vivid than the truck test to focus your attention on preparing you organization for the unexpected.  . What has that person be working on? What are you policies for checking the person's voicemail and email? And if the laptop is destroyed, are critical documents and plans lost as well? The date also helps for versioning. MORE >>