January, 2008

Trending Sources

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company.

WTF: What does this sentence mean?

PR Meets Marketing

  OK, I know that there are bad pitches. But have you ever read bad openings for an article. This one came from the AP about an Afghan journalist :  . An Afghan journalist sentenced to death for distributing an article that allegedly violated Islam is actually being punished for reporting by his brother about abuses by northern warlords, a media group said Wednesday.  . Add them to the comments.

One More Chart on QlikTech

Customer Experience Matrix

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment. This version shows the net change in percentage of answers provided by each user role for each activity type. It definitely shows which roles gain capacity and which have their workload reduced.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Whatever we needed, they provided for us. being as flexible as possible. Doing the unexpected.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Thoughts from 2007: Lessons Learned

PR Meets Marketing

And what have I learned this year? In no particular order, here are my lessons from blogging and life in general:        I realized how important family is, even if they annoy you!        The power of social media to meet new friends from all over the world.        Twitter is truly addicting.        That you don't have to blog every day. Keep telling yourself that the 49ers will always get better.

Visualizing the Value of QlikTech (and Any Others)

Customer Experience Matrix

As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing. Per Friday's post, I listed four roles: business managers, business analysts, statisticians, and IT specialists. Sorry the tables are so small.

Email Tips for the New Year Part I

Anything Goes Marketing

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Email Subject Line Tips: Use Personalization and Search Engine Optimization I can blog about keeping your subject lines short but you already know that and I just reminded you. :) Here are some additional interesting tips: MailerMailer's latest Email Marketing Metrics Report (pdf) indicates that personalized subject lines (eg: "Chad, open this amazing email") dramatically increased open and click rates. This does a few things. Chad H.

Lead Nurturing as trusted advisors with the Human Touch

B2B Lead Generation Blog

In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. They are time constrained and too busy to think or strategize.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blogger: Redirecting

Buzz Marketing for Technology

Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback

All politics is social

Marketing Edge

I am paraphrasing a quote attributed to former House Speaker Tip O’Neill who said “All politics is local.&# Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. With a couple of keystrokes these interests can be inspired, appeased, and heard. Their message can spread around the world in the format that most powerfully communicates their message. Social media is like grassroots organizations. Little issues can spread like wildfire if ignored.

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. His tweets were:  . Google PR just sent me an email. the CCd instead of BCC - I know have email addys for all major journalists! Woohoohaha   . Andy's response was that this was typical depending on the PR person within Google.  . Make sure you remember point 1.

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software. Still, whatever the nomenclature, the difference is clear when you look at the simple task of assigning a value to a variable. Of course, any end-user tool cuts the development cycle.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. The Alternative Search Engine of the Year, 2007! It's all fundamentals, but that's often what SEO comes down to. However.a

You Can Do Something about SPAM

My Travels on the Net

I got the most obnoxious SPAM email this weekend. It wasn't the product they were pushing that was so offensive. That made me mad. Don't send me SPAM and then make vague threats about being guilty of fraud and civil crime if I complain. So I decided to do something about it. The email was supposedly from mybizathome@gmail.com. Now that doesn't look spammy at all! Probably not.

Blogger: Redirecting

Buzz Marketing for Technology

The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. MUST READ! tags: Alternative Reality Games

A great year ahead for the Society for New Communications Research

Marketing Edge

The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them. The SNCR fellows are a thoughtful group of men and women passionate about how societies communicate. tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Are You Going to Blogger Social?

PR Meets Marketing

It's a brand new year and I'm so looking forward to the Blogger Social. Only 90 more days and party in New York! I'm looking forward to meeting all the bloggers I've emailed, as well as those I read. It should be tons of fun and I offered to teach a salsa class too. If you're interested in meeting up or learning salsa, leave me a comment and we can arrange some time in between the events. del.icio.us

Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. This makes great sense because their proprietary database engine, which uses very powerful columnar indexes, is a tough sell to corporate IT groups who prefer more traditional technology. These include 10 of the top 12 MSPs in the U.S. and 12 of the top 15 in the U.K.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) advice. Go away and leave me alone.

Okay. This is kind of funny.

My Travels on the Net

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Blogger: Redirecting

Buzz Marketing for Technology

Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up

Dunkin’ Donuts social media response - and your grade is?

Marketing Edge

The social media idea path is like watching cells grow and multiply. Here is the exciting path of this idea related to Dunkin’ Donuts and the Super Bowl. Sunday, January 20, I’m on Twitter the night of the Green Bay/New York Giants NFC Championship game. People tweeted about the final moments of the game and upon its conclusion, I started tweeting with my Boston friends who like Dunkin’ Donuts, how that popular east coast franchise can capitalize on the Super Bowl with two teams competing from their two largest markets, Boston and New York City. Excellent. Michelle.

Apologies for No Updates - Been Out Sick

PR Meets Marketing

I've been sick this whole week. hope to come back strong with posts. I've also been tagged by Paul Dunay about my biggest influencers, so I'll work on that as well. Thanks

Work PR 2

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post. Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budgeting, project management and marketing asset management. The company’s most recent major release is 8.0,

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? As this post notes, "Research and testing.(has)

PPC 1

Backing up Your Computer Data Doesn't Have to Hurt

My Travels on the Net

I once had a boss who had so many piles of paper in his office that once a year, one of the three secretaries in the office would spend a couple of days in his office with him sorting through it all. The running gag was that we had to tie a rope around the unlucky secretary's waste so we could pull her out when she got buried under an avalanche of paper. Fortunately, I'm much more organized than that so when I cleaned out my office last weekend, it only took about half a day. Once I had all my papers filed and put away, I had two file drawers. That's it. That's not necessarily a good thing.

Blogger: Redirecting

Buzz Marketing for Technology

I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are

Dunkin’ Donuts Has A Super Opportunity

Marketing Edge

Dunkin’ Donuts already has plenty of NFL promotions, but try this one for the Super Bowl. Dunkin’ Donuts slogan is America Runs on Dunkin’ - Yeah and I love, love, love, their coffee. They don't have any stores in St. Paul, Minnesota where I live so when I visit cities that have Dunkin’, I binge drink, that's right I'm a binge Dunkin Donuts coffee drinker. hope my life insurer isn't blog savvy, probably not so I'm not worried. Anyway here's the promotion. It doesn't matter if the team wins, just if they have the most rushing yards.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.