January, 2008

Trending Sources

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way.

SEM 7

WTF: What does this sentence mean?

PR Meets Marketing

  OK, I know that there are bad pitches. But have you ever read bad openings for an article. This one came from the AP about an Afghan journalist :  . An Afghan journalist sentenced to death for distributing an article that allegedly violated Islam is actually being punished for reporting by his brother about abuses by northern warlords, a media group said Wednesday.  . Add them to the comments.

One More Chart on QlikTech

Customer Experience Matrix

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment. This version shows the net change in percentage of answers provided by each user role for each activity type. It definitely shows which roles gain capacity and which have their workload reduced.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Marketing Edge

Marketing Edge

Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement

Blogger: Redirecting

Buzz Marketing for Technology

Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for

Thoughts from 2007: Lessons Learned

PR Meets Marketing

And what have I learned this year? In no particular order, here are my lessons from blogging and life in general:        I realized how important family is, even if they annoy you!        The power of social media to meet new friends from all over the world.        Twitter is truly addicting.        That you don't have to blog every day. Keep telling yourself that the 49ers will always get better.

Visualizing the Value of QlikTech (and Any Others)

Customer Experience Matrix

As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing. Per Friday's post, I listed four roles: business managers, business analysts, statisticians, and IT specialists. Sorry the tables are so small.

Ads 2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Email Tips for the New Year Part I

Anything Goes Marketing

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Email Subject Line Tips: Use Personalization and Search Engine Optimization I can blog about keeping your subject lines short but you already know that and I just reminded you. :) Here are some additional interesting tips: MailerMailer's latest Email Marketing Metrics Report (pdf) indicates that personalized subject lines (eg: "Chad, open this amazing email") dramatically increased open and click rates. This does a few things. Chad H.

Lead Nurturing as trusted advisors with the Human Touch

B2B Lead Generation Blog

In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. They are time constrained and too busy to think or strategize.

All politics is social

Marketing Edge

I am paraphrasing a quote attributed to former House Speaker Tip O’Neill who said “All politics is local.&# Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. With a couple of keystrokes these interests can be inspired, appeased, and heard. Their message can spread around the world in the format that most powerfully communicates their message. Social media is like grassroots organizations. Little issues can spread like wildfire if ignored.

Blogger: Redirecting

Buzz Marketing for Technology

Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. His tweets were:  . Google PR just sent me an email. the CCd instead of BCC - I know have email addys for all major journalists! Woohoohaha   . Andy's response was that this was typical depending on the PR person within Google.  . Make sure you remember point 1.

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software. Still, whatever the nomenclature, the difference is clear when you look at the simple task of assigning a value to a variable. Of course, any end-user tool cuts the development cycle.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. PPC Outsource or In-House?

You Can Do Something about SPAM

My Travels on the Net

I got the most obnoxious SPAM email this weekend. It wasn't the product they were pushing that was so offensive. That made me mad. Don't send me SPAM and then make vague threats about being guilty of fraud and civil crime if I complain. So I decided to do something about it. The email was supposedly from mybizathome@gmail.com. Now that doesn't look spammy at all! Probably not.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

A great year ahead for the Society for New Communications Research

Marketing Edge

The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them. The SNCR fellows are a thoughtful group of men and women passionate about how societies communicate. tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics.

Blogger: Redirecting

Buzz Marketing for Technology

The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. MUST READ! tags: Alternative Reality Games

Are You Going to Blogger Social?

PR Meets Marketing

It's a brand new year and I'm so looking forward to the Blogger Social. Only 90 more days and party in New York! I'm looking forward to meeting all the bloggers I've emailed, as well as those I read. It should be tons of fun and I offered to teach a salsa class too. If you're interested in meeting up or learning salsa, leave me a comment and we can arrange some time in between the events. del.icio.us

Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. This makes great sense because their proprietary database engine, which uses very powerful columnar indexes, is a tough sell to corporate IT groups who prefer more traditional technology. These include 10 of the top 12 MSPs in the U.S. and 12 of the top 15 in the U.K.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. The Alternative Search Engine of the Year, 2007! It's all fundamentals, but that's often what SEO comes down to. However.a

Okay. This is kind of funny.

My Travels on the Net

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Dunkin’ Donuts social media response - and your grade is?

Marketing Edge

The social media idea path is like watching cells grow and multiply. Here is the exciting path of this idea related to Dunkin’ Donuts and the Super Bowl. Sunday, January 20, I’m on Twitter the night of the Green Bay/New York Giants NFC Championship game. People tweeted about the final moments of the game and upon its conclusion, I started tweeting with my Boston friends who like Dunkin’ Donuts, how that popular east coast franchise can capitalize on the Super Bowl with two teams competing from their two largest markets, Boston and New York City. Excellent. Michelle.

Blogger: Redirecting

Buzz Marketing for Technology

Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.