chiefmartech

DECEMBER 21, 2015

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet. And when they tried to buy Salesforce for $55 billion in the spring, I was feeling pretty cocky for about a week — that would have been an A+ prediction — until that deal fell apart.

Enterprise Management 193

Enterprise Management Work Management Marketing Management Marketing Budget 193

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

KoMarketing Associates

DECEMBER 29, 2015

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want? If you’re starting from ground zero, start with this simple calculation: Take the number of buyer personas you’ve identified as targets, multiply them by the number of buying stages you’ve identified, and multiply that by each unique issue or question to be addressed.

Budget Programs 152

Budget Programs Work Management Marketing Management Allocation 152

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Webinar Metrics

Marketing Insider Group

DECEMBER 31, 2015

Search engine optimization for content marketing is always evolving thanks to Google’s ever-changing standards. Years ago, website creators could litter their pages with specific keywords in order to rank higher on the search engine. Now, it’s quality, and not quantity, that Google looks for when determining webpage popularity. Despite increasingly strict standards from Google, there […].

SEO 132

SEO Content Marketing Content Keywords 132

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Few CEOs understand the purpose of a blog, and most members of that small group are not convinced that their blog delivers any tangible value. CEOs and marketers who are currently deciding whether to establish a company blog might consider these 3 reasons to forget the idea altogether: You’re not

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Convince & Convert

DECEMBER 22, 2015

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. (highlight to tweet, it’s fun!).

Social Media 160

Social Media Media Paid Social Agency Organic Leads 160

KoMarketing Associates

DECEMBER 21, 2015

I’m a “color” person. In clothing and design elements, I choose energizing hues in green, orange, and blue families. But I can’t argue with the stabilizing and grounding effect charcoal and black have. Those shades can make almost anything else “work.”. The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years.

Work Management 122

Work Management Marketing Management B2B Marketing Planning 122

ANNUITAS

DECEMBER 22, 2015

It’s not often that a piece of marketing content prompts me to talk about it aside from the occasional tweet or share…however, the new Clear and Complete Guide to Account-Based Marketing from Jon Miller and Engagio is really impressive. If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Paid Search Agency 117

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

DECEMBER 30, 2015

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group.

Practices 186

Practices SEO Best Practices Blogger 186

Webbiquity

DECEMBER 22, 2015

Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Looking for the next big thing in Facebook advertising ?

Advertising Agencies 133

Advertising Agencies Facebook Features Advertisements 133

Marketing Craftmanship

DECEMBER 22, 2015

In the business world, just about everything you do can influence your success. The way you dress. The language you use. Personal grooming habits. Your manners. Sense of humor. Writing ability. It’s a very long list. Your career path is loaded with opportunities as well as land mines, involving a host of factors that are often totally unrelated to your professional capabilities, and largely associated with your attitude and how you treat others.

Course 100

Course Network Marketing Personalization Positioning 100

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on multiple occasions.

Twitter 164

Twitter Peer-to-peer Marketing Management Social Media 164

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Social Media

Biznology

DECEMBER 31, 2015

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

SEO 111

SEO Marketing Websites Keywords Google 111

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. 15 Effective B2B Lead Genera

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. According to the US Census, millennials are the largest generation in the history of the […]. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group.

Marketing 143

Marketing Content Marketing Generation Brand Identity 143

xiQ

DECEMBER 8, 2015

Within the last year, we’ve seen everything from automobiles to robots obtain a greater sense of autonomous function. A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future of automation is not as near as we think. At the moment, three major obstacles stand in the way: What within the workforce actually makes sense to automate? How can these roles be effectively integrated and modernized?

Marketing AI 62

Marketing AI Automation Curation Startups 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

DECEMBER 1, 2015

The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent. The expectations on marketers are growing. “The most fundamental way to prove the impact of marketing is to show that it actually drives revenue.”.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Convince & Convert

DECEMBER 10, 2015

Want to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Use the seven tips below to keep a firm eye on the competition. 1.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. “Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar? I hear these objections all the time when speaking to top executives about social media.

Social Media 114

Social Media Media Thought Leadership Advertising Mediums 114

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. 15 Effective B2B Lead Genera

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

DECEMBER 22, 2015

Content marketing is not for the faint of heart, and the road to content marketing ROI gold is paved with plenty of pitfalls and potholes. As the worst content marketing examples can attest, there are a lot of different ways to screw up your content marketing. Being inauthentic, ignoring diverse consumer bases, or phoning it […]. The post 5 Steps To Master Content Marketing Measurement appeared first on Marketing Insider Group.

Content Marketing 105

Content Marketing Content ROI Marketing 105

xiQ

DECEMBER 7, 2015

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. But we happen to have just rewatched LOTR.) Just go with it. At about the fifth or sixth time through the “Lord of The Rings” trilogy, some things become very clear.

Business 62

Business Planning Spending Course 62

Funnelholic

DECEMBER 1, 2015

Today’s guest post is from Amar Sheth from Sales for Life. If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly. While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. Marketers cite reasons of awareness, visibility and branding as the primary reasons to share content, when it comes down to it, sales really only cares about one t

Aggregators 70

Aggregators Social Networks Budget Programs Cold Calling 70

Convince & Convert

DECEMBER 1, 2015

Image via BigStockPhoto.com. Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs) but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Clicks are like seeds. Not that useful by themselves, but critical if you’re going to grow something.

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

DECEMBER 28, 2015

These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Here are six tools that can harness the power of two platforms as one and improve business efficiency. Implement Chrome Extensions. If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you d

SMB 106

SMB Tools Effectiveness Marketing Analytics Tools 106

B2B Marketing Directions

DECEMBER 6, 2015

One of the most profound changes in the marketing landscape over the past few years has been the dramatic growth of data-driven marketing. While the specific practices vary from company to company, it's almost certain that a large majority of companies are now using data-driven marketing in some form. The attraction of data-driven marketing is so strong that for many marketing thought leaders and practitioners, "data-driven marketing" has become almost synonymous with "effective marketing.

Paid Search Agency 65

Paid Search Agency Customer Surveys Custom Publishing Studies 65

LeanData

DECEMBER 11, 2015

Venture capital continues to pour into technology startups. There are now enough billion-dollar private companies – the unicorns – to start a stampede. And everyone wonders the same thing: How sky-high can it go? How about skyscraper high? Tech-fueled San Francisco has seen a boom in construction projects, and the centerpiece is the Salesforce Tower.

Startups 64

Startups Forecasting Class Paid Search Agency 64