September, 2010

Trending Sources

Social Media Strategy Map: How To Find Your Way

Leader Networks

Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. After Leader Networks developed the strategic frameworks for social media at more than 40 companies, including many large enterprises, we sat down with pen and paper (literally!) Each takes a different approach.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. For example, “PRO: Twitter gives us a great way to leverage PR. 

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Just be sure not to flaunt your new hashtag wisdom.

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI. Inputs: marketing costs and marketing-related revenue.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Anatomy Of A Sales Discovery Call

Sales Prospecting Perspectives

Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. wrote out a quick anatomy of a sales call, but it was very vague. Realistically, each meeting you have has a different desired outcome depending on what stage of the sales process you are at. It is with that in mind that I decided to write out what I think is the anatomy of several key sales’ stages. What should you be looking for as your prospect gets farther and farther down the line to ensure that you find closed business at the end of the funnel? You could meet up for sushi (good!)

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it. could of, and should of, known. Seriously.

8 Ways to Increase Social Media Interaction

Sazbean

If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks.

The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1.

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Many listening engines provide you with “streams” of data which is great. Tweet This!

Teleservices Business Process Outsourcing: Want to Go North or South?

ViewPoint

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Mapping and Effectively Using Twitter Hashtags for Business

Proteus B2B Marketing Blog

Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it. could have, and should have, known. Seriously.

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content. Questions. Photos and Videos. Tagging.

Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.

B2Bbloggers

A collaborative effort with Eloqua answering the question, Where In The World Is B2B Social Media ROI

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. There’s a reason it’s organized this way. “She reads me like a book.&#.

Google Launches New Search Interface: Google Instant

Hubspot

Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. and search for more speficific keyword phrases. Connect with HubSpot

What Really Matters in B2B Selling

delicious b2bmarketing

A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours? Salespeople would typically pick "a" for both. Our research shows that this focus is misplaced. And when you find them, go after them.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. The replies are rolling in from the survey of vendor features that I mentioned last week. Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

A list of 10 issues to avoid when you are launching your company's corporate blog

Social Media is Your Permanent Record

Sazbean

Sometimes brands forget what they stand for and post things they may regret later. This can happen to corporate, professional or personal brands. Whatever you post on social media becomes part of the public permanent record, even if you delete the post. So, take a minute to think before you post. Available even if Deleted. Every body makes mistakes. Mixing Personal and Professional.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. It doesn’t mean you get all new-agey, touchy-feely. Sadness.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Do You Have a Reference Program?

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references. Does this Sound Familiar? Is the contact still there?

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. felt like I was getting a one-on-one coaching session with an All-Star right in my dorm room. This stunts growth!

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign. from Social Media Influence. UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power.

10 Examples of Amazing Viral Marketing Videos

Hubspot

93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos. Herding Cats - Ikea. 4. Will It Blend?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. Of course, I ended up doing the same! Enter Simon Sinek. Tweet This!

Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.

B2Bbloggers

Is using the term, high quality leads causing us to continue marketing in the same way. Is it time to change our vernacular

The 4 Cs of Social Media

B2B Marketing Insider

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

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How-to: Use Netvibes for Social Media Monitoring

Sazbean

Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. button. Check out the News tab.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Publishers - Give Content Away to Get

Junta 42

This post originally appeared at the ASBPE blog and is strictly targeted at anyone that considers themselves a publisher.  Marketers, you have permission to look away ;). Wait, you marketers may get something out of it as well. - JP. Publishers Need to Give to Get. Although our target ( Z Squared Media ) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size or industry –  They don’t like to share. Let me explain. Publishers Here’s the rationale.

Social media marketing: are you a social fossil or an active participant?

Conversionation

These days, most people that are online, have a profile on at least one social network. The same applies to many companies. However, sometimes it’s frustrating to see how often businesses still limit their social media marketing activities to a simple “presence” Now, of course I. Click title to read more

Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue. quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. So I decided to give it a try. The only issue … is it was impossible to get one!

B2C 19

How NOT to select – and work with – a website design agency

EMagine B2B Blog

No question about it, finding the right web design agency is tough …very tough.  Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges.  Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. But in trying [.].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The future of the internet isn't mobile.

B2B Marketing Online

But surely it must be? With 230,000 iOS devices and 200,000 Android devices activated every day how can it be anything else? Even Facebook is building a phone. The near -future of the internet is mobile, but as B2B marketers we must be aware of how internet usage is changing in the long-term, and what this means for our campaigns and communications. Thinking in terms of individual channels and devices will only limit our ability to fully deliver for our clients in the future.