In “Wampeters, Foma & Granfalloons”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today?

If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done. While it grants an air of seriousness to a business meeting, it doesn’t necessarily lead to closed deals.

Find out more about the difference between an “appearance” and an “appointment” in this week’s PowerMinute.

PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.

By Dan McDade