Marketing Insider Group
NOVEMBER 1, 2018
In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion. How content drives the customer journey First, let’s take a look at the customer journey itself so we’re all […].
Webbiquity
NOVEMBER 16, 2018
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them. So, how do you get your audience to comment on your social media posts?
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Customer Experience Matrix
NOVEMBER 3, 2018
I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them. The fundamental reason is that CDPs are not simple: the industry has rapidly evolved numerous subspecies of CDPs that are as different from each other as the different kinds of dinosaurs.
Onalytica B2B
NOVEMBER 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Zoominfo
NOVEMBER 20, 2018
The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 26, 2018
One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]. The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group.
Convince & Convert
NOVEMBER 16, 2018
Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Click To Tweet. It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of light gluttony with their friends and family.
Vidyard
NOVEMBER 6, 2018
Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences.
Onalytica B2B
NOVEMBER 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zoominfo
NOVEMBER 12, 2018
Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides,
Adobe Experience Cloud Blog
NOVEMBER 20, 2018
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.
Marketing Insider Group
NOVEMBER 12, 2018
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.
Kapost
NOVEMBER 26, 2018
This morning, a few colleagues and I were talking (light-heartedly complaining) about business travel. There’s nothing quite like it; you’re simultaneously alone yet surrounded, out of your routine yet trying. The post How to Break the Fourth Wall with Your B2B Content appeared first on Kapost Content Marketing Blog.
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Vidyard
NOVEMBER 15, 2018
As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year. And if there’s one thing I keep hearing over and over again it’s: “I’m being asked to drive more leads and pipeline for next year and I don’t have an increase in budget.” Sound familiar?
Oktopost
NOVEMBER 6, 2018
We’ve all been there. From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. Often, those are human errors, which are easily fixed and quickly forgiven by the audience. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […].
Zoominfo
NOVEMBER 29, 2018
In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. . Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 1.
Adobe Experience Cloud Blog
NOVEMBER 8, 2018
VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
NOVEMBER 20, 2018
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […].
Kapost
NOVEMBER 14, 2018
Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.
Vidyard
NOVEMBER 21, 2018
“Defining your target market is one of a marketer’s most important tasks.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).
JotForm
NOVEMBER 8, 2018
Free PDF to Word converters online Nitro PDF to DOC Converter Smallpdf Foxit With all of the advantages PDFs have over Word documents, why would you bother converting a PDF into Word? Someone might send you a PDF that has a typo in it. You may receive a PDF and notice that some.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Oktopost
NOVEMBER 13, 2018
Wondering how you can amplify your attendance in an industry conference with social media? From employee advocacy to live video, we have assembled a guide with all the tricks you need.
Adobe Experience Cloud Blog
NOVEMBER 6, 2018
It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, right?
Marketing Insider Group
NOVEMBER 29, 2018
Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. The post Content Marketing Guidelines: Why and How To Create Them?
Buffer
NOVEMBER 27, 2018
The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Vidyard
NOVEMBER 8, 2018
Embedding personal videos in emails can be daunting to anyone trying it out for the first time. For most, it’s a challenge to get in front of the camera in the first place. I remember when I first started at Vidyard, I was so self-conscious about filming my outreach videos when other people were around. Now, I’ll pretty much film anywhere at work (as long as there’s good lighting, of course).
SEMrush
NOVEMBER 20, 2018
As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2019!
Content Marketing Institute
NOVEMBER 6, 2018
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?
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