April, 2022

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Six Paths to Better Copywriting and Digital Content

Webbiquity

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

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5 Steps to Take Your Editorial Calendar to the Next Level

Contently

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. They tend to think of their calendar as a set-it-and-forget-it kind of thing. But your editorial calendar could and should change even if your overall strategy does not change much over time. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Influencer marketing – some love it and others hate it. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and ef

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3 Challenges Marketers Face with Integrating Their Tech Stacks - Triblio Blog

Triblio

It's no easy feat to fully leverage martech stacks - overcome these integration challenges.

Marketing 156
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

More Trending

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Five Social Proof Best Practices for 2022

Webbiquity

Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Image credit: Thirdman on Pexels. Social proof can help create trust and boost your business growth in 2022.

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6 Helpful Rules for Marketers Who Work with Freelancers

Contently

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time worker.

Rules 167
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Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 via @sejournal, @VincentTerrasi

Search Engine Journal

If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.

SEO 144
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5 Ideas To Make Your Content Accessible to All

Content Marketing Institute

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.

Content 141
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

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The Secret to Relationship Building with Influencers (without the Awkward)

CopyBlogger

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.

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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it.

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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products. Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet

Facebook 157
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Single-Page Websites: Are They Good Or Bad For SEO? via @sejournal, @AdamHeitzman

Search Engine Journal

Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer. The post Single-Page Websites: Are They Good Or Bad For SEO? appeared first on Search Engine Journal.

SEO 144
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5 Steps To Find Your Brand Voice

Content Marketing Institute

If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.

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How to implement a buyer-first digital strategy across departments

Martech

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp

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How to Build Trust in Relationships with Content Marketing

CopyBlogger

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.

SEO 292
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Google Domains Review

The Daily Egg

When it comes to using the internet, the name most synonymous with the web is Google. So when you are creating your. The post Google Domains Review appeared first on The Daily Egg.

Domain 126
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A Complete SEO Checklist for Website Owners via @sejournal, @coreydmorris

Search Engine Journal

See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first on Search Engine Journal.

SEO 144
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How AI Will Power the Future of Successful Content Marketing

Content Marketing Institute

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How do you prioritize measurement in a privacy-first world?

Martech

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (

Privacy 141
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B2B Content Marketing Trends in 2022 

Launch Marketing

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 123
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10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales

Benchmark Email

Social media services like Facebook, Instagram, and Snapchat are now a fundamental part of daily online life. But, you might be surprised to learn that email marketing has maintained high importance in digital communication while also growing in popularity. According to statistics, the total number of global email users equates to 4 billion in 2020… The post 10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales appeared first on Benchmark Email.

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Google Says AI Generated Content Is Against Guidelines via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.

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10+ Tools To Help With Reusing and Repurposing Content

Content Marketing Institute

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.

Tools 135
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Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)

BOP Design

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. It could involve a name change, logo redesign, messaging, positioning shift, and a completely new website. It never ceases to amaze me how emotional these projects can be for clients.

Design 121