April, 2020

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7 Tips for Executing Your Marketing Campaigns From Start to Finish

Ontraport

Like snowflakes, no two marketing campaigns ever look exactly alike, but successful ones do have one thing in common: all the pieces are tied together by goals, a clear strategy, and a plan for execution. As a small business owner, or the founder of a new startup, it can be tempting to view marketing as just another task to check off the list. Often, this means carrying out your marketing efforts as a series of disjointed, one-off tasks, such as firing off an email blast, launching some ads, and

Campaigns 109
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How To Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Therefore, instead of your question is if you can build an email list, you should rather think about how you can build email marketing lists as soon as possible.

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4 Tips for Finding New Content Ideas By Auditing Your Past Work

BuzzSumo

Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. . But what happens when your team’s idea stream is running dry? How can you continue to develop brilliant content in a creative lull ?

Tips 120
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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

Webbiquity

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 311
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term, because people buy from brands th

Branding 296

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Bend but Don’t Break: Creating Resilient Teams for Uncertain Times

Full Circle Insights

It’s important now, more than ever, to make sure you are creating resilient teams within your organization. Here are a few tips to make sure your marketing team thrives during this time

Tips 204
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Freelancers Are in Trouble. Here’s How We Can Help

Contently

Over the past two weeks, America has seen a previously unfathomable spike in unemployment claims, with 6.6 million alone last week. Hardship is striking much of the country, and there’s one group facing a perfect storm of damaging circumstances that you might not have thought about: freelancers. By Gallup’s estimate, as much as 29 percent of the U.S. workforce lists freelancing as their primary job.

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Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.

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Customer Journey Map | 6 Steps to Build It Successfully

Adobe Experience Cloud Blog

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer journey mapping is, followed by a complete step-by-step guide to plotting your own map.

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Don’t Social Distance Your Brand: Smart Marketing is Now More Important Than Ever

Brandpoint

by Scott Severson with Chris Schafer Social distancing. If you’re like me, the line between social distancing and solitary confinement is starting to become very blurry. I’ve always enjoyed going to a physical office and I miss seeing and interacting with all my team members at Brandpoint and our clients every day. Yet we know that social distancing currently remains the best strategy to counter the COVID-19 virus and thus staying home remains the best course of action for us as individuals.

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What Marketers Can Learn From Freelancers About Working Remotely

Contently

Hello? Who just joined? Everyone? Oh right. You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […].

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The Ultimate Guide to Google My Business for 2021

SEMrush

Google My Business is a powerful tool for local businesses, yet one which is often not used to its full potential. Here, we answer some of the most commonly asked GMB questions to help you out, alongside a step-by-step guide to setting up your listing for the first time, claiming a listing that someone else owns and optimizing for local SEO success.

Google 145
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What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

Marketing Insider Group

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.

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How to Avoid Sounding Tone-Deaf During Coronavirus Pandemic | Empathy

Adobe Experience Cloud Blog

You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How COVID-19 has changed social media engagement

Sprout Social

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

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Ask a Content Strategist: Answers to Your 7 Biggest Content Questions

Contently

I got my first taste of digital media success the summer before I went to college. My friend Andy and I went up to Albany to watch the New York Giants training camp. At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. After the articles went live, readers would send in hundreds of comments.

Content 185
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What Is Content Marketing & Why It Matters via @JuliaEMcCoy

Search Engine Journal

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

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Best Dropshipping Companies

The Daily Egg

With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. It’s an appealing alternative to traditional sales methods. Rather than buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for you to sell online without ever touching your inventory. With dropshipping, the […].

Companies 145
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

Planning 276
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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

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25 Tools and Ideas for Brainstorming in a Remote World

Content Marketing Institute

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.

Tools 145
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5 Logistical Tips That’ll Help You Pull Off a Great Webinar

Contently

I’m no Winston Churchill. That much was clear from kindergarten. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. To this day, that sums up how I feel about public speaking. It turns out Churchill felt similarly growing up.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The BCG Growth Matrix in Digital Marketing

Oktopost

A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. Odds are you’ve come across it even if you haven’t. The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s.

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35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova

Search Engine Journal

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them. The post 35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova appeared first on Search Engine Journal.

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The 13 Most Effective Ways to Increase your Conversion Rate

The Daily Egg

Website conversion rates average around 2 percent. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate. Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. How do we improve our conversions so we can get […]. The post The 13 Most Effective Ways to Increase your Conversion Rate appeared first on The Daily Egg.