ViewPoint

SEPTEMBER 24, 2013

'BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT.

Opinions 217

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 217

Digital B2B Marketing

SEPTEMBER 24, 2013

'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. 1. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. 2. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 172

Advertising Agencies Advertisements Advertising Mobile Advertising 172

ANNUITAS

SEPTEMBER 24, 2013

'If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

Top of Funnel 167

Top of Funnel B2B Marketing Content Marketing B2B 167

Crimson Marketing

SEPTEMBER 24, 2013

'The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive. Here’s how: 1. Be Honest. Communicate clearly about performance expectations, provide constructive criticism, and be able to take it in return.

Ad Building 144

Ad Building Business Class Vendors 144

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Webinar Metrics

Vision Edge Marketing

SEPTEMBER 24, 2013

'We’re drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. And, by now, all of us have been exposed to the conversation about Big Data—the voluminous unstructured data that is collected from nontraditional sources such as blogs, social media, email, sensors, photographs, video footage, and so on. .

Act-On 131

Act-On Analytics Customer Surveys Paid Search Agency 131

Crimson Marketing

SEPTEMBER 24, 2013

'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Who are the exact team members you need to reach your audience, buyers, and/or prospects?

Buyer Personas 109

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 109

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

'Author: Phillip Chen I recently attended a company event at Marketo, where I had the privilege of talking to a senior-level salesperson. What started as a lighthearted chat soon became a battle of the generations. If this were a movie, it would have been a Western, and the conversation was like a cowboy standoff—he pulled out his Smith and Wesson, and I pulled out my iPhone 5.

Paid Search Agency 105

Paid Search Agency B2B Thought Leadership Marketo Opinions 105

LEADership

SEPTEMBER 24, 2013

'“Can You Make Me An Omelette?” Asks Bobby Flay. Bobby Flay , celebrity chef of Iron Chef America fame once said, “When I’m hiring a cook for one of my restaurants and I want to see what they can do, I usually ask them to make me an omelette.”. That does sound strange, doesn’t it? Celebrity chef, more than ten famous restaurants, and he asks a potential candidate to make an omelette?

Lead Generation 61

Lead Generation Sales Qualified Leads Generation Leads 61

Hubspot

SEPTEMBER 24, 2013

'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you. And like Peter Griffin says , it''s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads.

Keywords 61

Keywords Google Adwords Marketing Analytics Tools 61

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Paper

Vidyard

SEPTEMBER 24, 2013

Hey everybody, it’s Blake here with the final knock-your-socks-off episode of the Video Production 101 series! You’ve been following along for the past couple of weeks where we’ve gone over the basics for the camera you’ll need , how to record quality audio , how to light up your videos, and video shot composition. This last video doesn’t really cover how to edit, but I do include content on editing software options you likely have readily available to you, and some

Video Marketing 51

Video Marketing Product Template Internet Marketing 51

Hubspot

SEPTEMBER 24, 2013

'A few days ago, Pinterest announced that it''ll be rolling out an ad platform. (I guess it was only a matter of time, right?). But the social network''s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there''s a new type of pin! I know! More things to pin! Now, Pinterest is going to let you start pinning articles.

Inbound Marketing 59

Inbound Marketing Barriers Social Networks Internet Marketing 59

Marketing Insider Group

SEPTEMBER 24, 2013

'What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization.

Content Marketing 197

Content Marketing Content Template Landing Pages 197

Hubspot

SEPTEMBER 24, 2013

'Do you remember the children’s book Where’s Waldo? C''mon, you know -- the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo? No, seriously. Let me explain. It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high.

Social Media 58

Social Media Long Tail Marketing Media Work Management 58

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Social Media

Biznology

SEPTEMBER 24, 2013

'If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. Reputation.com can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment , and terrible happenstance (life happens and a lot of it really sucks); however, this is all assuming you’ve been done wrong.

Work Management 170

Work Management Marketing Management Paid Content Paid Search Agency 170

Hubspot

SEPTEMBER 24, 2013

'The world of personalized media continues to take shape around us. Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we''re on. Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post , The New York Times , and other major media channels all provide recommended content for users.

Personalization 56

Personalization Content Amazon Trigger Marketing 56