QuanticMind
JANUARY 10, 2020
Social media presents a unique opportunity for advertisers. Not only do the various platforms provide additional channels for acquiring new customers and obtaining additional revenue from existing ones, but the often granular targeting options available make social media marketing ideal for discovering the unique niche that comprises your highest-converting audience.
Aberdeen
JANUARY 10, 2020
You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media. But despite all that effort, so many blog posts fall flat. Studies have shown that 91% of all pages get zero organic traffic from Google and organic social media traffic is becoming increasingly elusive.
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Contently
JANUARY 10, 2020
I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. The past year brought massive layoffs at Gannett, BuzzFeed, AOL, HuffPost, Spin, The Toronto Star, and countless others.
Brightedge
JANUARY 10, 2020
Why SEO? This is a question SEOs and digital marketers face inside and outside the marketing organization. SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites. In fact, research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors and a crucial component of revenue.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech Advisor
JANUARY 10, 2020
Sales forecasting has traditionally been known for inaccuracies and taking too long. In the new world of AI and ML, this is changing. By leveraging these emerging technologies, companies are better able to forecast their sales, says, Geoff Birnes, SVP Customer Engagement. CRM solutions have a spotty track record in the realm of sales forecasting, and companies have battled with inaccuracies while generally blaming bad data.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech Advisor
JANUARY 10, 2020
The future of women in martech looks promising. Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Exclusive insights from seven leading women in martech. How STEM education could help promote gender equality in martech.
Circle Studio
JANUARY 10, 2020
As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020.
Golden Spiral
JANUARY 10, 2020
The Article in 60 Seconds. Have you ever thought about outsourcing your marketing efforts but been afraid? Many marketing leaders mistakenly think that hiring a consultancy or agency is a sign of weakness. They say it communicates, "Our CMO can't do the work.". Instead, bringing in outside resources could be the stroke of genius and the horsepower you need to accomplish all your goals for the year.
Salesforce Marketing Cloud
JANUARY 10, 2020
As a marketer, do you ever wish you could predict the future? If you could just figure out which shoppers were more likely to buy something in the next month, for example, you would know which of them to target with ads. If you could just identify which customers were likely to churn in the [.].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JANUARY 10, 2020
This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading → The post Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap] appeared first on Content Marketing Institute.
Litmus
JANUARY 10, 2020
After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next? Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.
Sharpspring
JANUARY 10, 2020
As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not.
SendGrid
JANUARY 10, 2020
Learn how to use word of mouth marketing to light the spark that'll create a wildfire marketing campaign. The post The Best Word of Mouth Marketing Strategies to Use in 2020 appeared first on SendGrid.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech Advisor
JANUARY 10, 2020
The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. Consumers’ demography, interests, visited websites and interactions, time spent on the website, purchase history, and other such information are part of FPD, explains, Sunish Kumar, Founder, UTM.
ConvertKit
JANUARY 10, 2020
Every good sales pitch starts with a. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer.
Martech Advisor
JANUARY 10, 2020
There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. In an era of DTC, growing customer expectations, and power-house properties like Amazon, providing an outstanding customer experience has never been more essential to a company’s success.
Aberdeen
JANUARY 10, 2020
You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media. But despite all that effort, so many blog posts fall flat. Studies have shown that 91% of all pages get zero organic traffic from Google and organic social media traffic is becoming increasingly elusive.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmarkLabs
JANUARY 10, 2020
The internet is a vast, infinite hole of everything you’ll ever need to know. What makes up just about everything on the internet from the B2B-centric articles that you read to the games you play is all content. In the modern age of internet jargon, we tend to think of articles or blogs when we hear the word “content,” but there’s so much more to it than that.
Aberdeen
JANUARY 10, 2020
You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media. But despite all that effort, so many blog posts fall flat. Studies have shown that 91% of all pages get zero organic traffic from Google and organic social media traffic is becoming increasingly elusive.
Content4Demand
JANUARY 10, 2020
Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person. To help you select the best B2B events to attend this year, we’re highlighting the top 10 we’re looking forward to. We hope to see you in person at one of them.
DivvyHQ
JANUARY 10, 2020
When developing your content calendar, which is something that you’ll do throughout the year, certain stakeholders should provide input. So who should you invite to the planning table?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Data Cleaning/CRM Appending
JANUARY 10, 2020
B2B sales have evolved. While the traditional means of sales such as cold calling still hold its ground, it is the data solutions such as e-mail appending and marketing that are catching the fancy of decision-makers. A sales team thrives on productivity and efficiency. To achieve an objective and a goal, a salesperson doesn’t […]. The post Boost ‘Inside Sales’ Success: Upgrade Your Contact list with Email appending and CRM appeared first on BizProspex.
DivvyHQ
JANUARY 10, 2020
When developing your content calendar, which is something that you’ll do throughout the year, certain stakeholders should provide input. So who should you invite to the planning table?
PageTraffic
JANUARY 10, 2020
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article.
Data Cleaning/CRM Appending
JANUARY 10, 2020
B2B sales have evolved. While the traditional means of sales such as cold calling still hold its ground, it is the data solutions such as e-mail appending and marketing that are catching the fancy of decision-makers. A sales team thrives on productivity and efficiency. To achieve an objective and a goal, a salesperson doesn’t […]. The post Boost ‘Inside Sales’ Success: Upgrade Your Contact list with Email appending and CRM appeared first on BizProspex.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Televerde
JANUARY 10, 2020
As experts in all things sales and marketing, our clients look to us for guidance. The good news is, we’re here to help you as well. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? We’ve got you. Email us at info@televerde.com. Dear Televerde, We have a successful business that does great with rolling over existing business, but fails miserably when it comes to acquiring new customers.
Digital Marketing World Forum
JANUARY 10, 2020
Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the private traffic strategy game and unleashing the latent influence of Key Opinion Customers (KOCs), which is helpful for brands while doing KOL marketing in China.
Data Cleaning/CRM Appending
JANUARY 10, 2020
B2B sales have evolved. While the traditional means of sales such as cold calling still hold its ground, it is the data solutions such as e-mail appending and marketing that are catching the fancy of decision-makers. A sales team thrives on productivity and efficiency. To achieve an objective and a goal, a salesperson doesn’t […]. The post Boost ‘Inside Sales’ Success: Integrate Your Contact list with Email append and CRM appeared first on BizProspex.
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