Tue.Jun 04, 2019

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How to Run an Effective and Engaging B2B Webinar

SnapApp

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. If you’re one of them, you might be wondering how you can maximize the results you get. I don’t blame you. Webinars can take hours to plan, run and promote.

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6 Technical SEO Factors Preventing Your Content From Ranking

MarketMuse

Here are six common technical issues that prevent your content from ranking, and how to fix them. The post 6 Technical SEO Factors Preventing Your Content From Ranking appeared first on MarketMuse.

SEO 47
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Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done.

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What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ).

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Segmentation for Winning in the Market

Vision Edge Marketing

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups so that each group comprises individuals that share a similar level of interest in the same or comparable set of needs.

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The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

Webbiquity

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort. Cutting corners saves time but may reduce the quality and thoroughness of the proposal, and so reduce the odds of winning the business.

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5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Companies looking to advertise on social media, however, should not just look at platform growth as the only determining factor of where to spend advertising dollars.

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Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Biznology

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. You’ve been involved in the lead generation world for a long time.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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51% of Marketers Are Now Using CDPs to Make the Most of Their Data

KoMarketing Associates

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences.

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5 Outbound Calling Best Practices

Smashmouth Marketing

Dialing the phone all day is a task. I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools).

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ).

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Why Your Audience Needs Stories: It’s a Brain Thing

Content Marketing Institute

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading → The post Why Your Audience Needs Stories: It’s a Brain Thing appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done.

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The 13 Types of Landing Pages & How to Pick One for a Campaign

Hubspot

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist.

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CCPA Quick Facts for Marketing

Oktopost

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information.

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B2B Product Launch Lessons from Apollo 10

Golden Spiral

Before Neil Armstrong uttered his immortal “That’s one small step for a man,” as he became the first person to set foot on the moon, there was another NASA moon mission. Apollo 10, though overshadowed by the moon-breaking feat of Apollo 11, was perhaps an even more heroic story that impart lessons on marketing, technology and life.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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We Asked Experts About the Future of Content—Here’s What They Said

Kapost

A few months ago, a thought occurred to us over at Kapost HQ. There are so many amazing voices speaking about content, we lamented, but there’s more out there to. The post We Asked Experts About the Future of Content—Here’s What They Said appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Weekly Wisdom with Andrea D'Ottavio: Tactical Strategies for Finding Customers on Instagram

SEMrush

Need helpful and fast ways to gather a list of potential customers on Instagram? Andrea D‘Ottavio breaks down exactly how you can do that, shows you which tools to use and shows you how to use them in this Weekly Wisdom video.

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The Best Outbound Sales Strategies and How To Track Performance

Outreach

Like its best practitioners, outbound sales is just too persistent to be ignored. It’s been more than a decade since many experts predicted that outbound would become irrelevant amid the growing preference for inbound sales, and the rise in growth marketing. But the reports of outbound’s impending demise have been exaggerated. Accounting for the larger share of generated leads (55% vs. 27% for inbound sales), outbound operations remain crucial to the success of many organizations, especially for

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Customer Experience Begins In House

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Your employees are essential to your customer’s experience with your brand. While marketing efforts may be the doorway into your organization, your frontline employees are the living room. Long term, sustainable hospitality within the “living room” of your brand is the lifeblood of customer retention and referrals.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Build a Competitive Fortress for Your B2B Company

Fusion Marketing Partners

Lisa Magnuson, Founder and CEO of Top Line Sales, asked for my input on a book she is writing on […].

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11 Effective Welcome Email Campaign Examples

SendGrid

Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid.

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The Essential DNA of Your Organization’s Best Brand Advocates

EveryoneSocial

Looking to reach more audiences, connect with potential buyers, and create a tight knit team internally? Your organization needs to identify your best brand advocates and enlist their enthusiasm and influence. You and your organization already know social media has taken the world by storm and hasn’t shown many signs of stopping. These social networks (Facebook, LinkedIn, Twitter) have shaped the way the world communicates and offers a way to connect with others that haven’t been see

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Benefits of Working With a Lead Generation Company

PureB2B

New businesses sprout up regularly, increasing the number of competitors in various industries. These businesses usually engage in demand generation to create awareness and attract new potential customers. For existing medium sized businesses and enterprise organizations, the challenge is even bigger—how to continuously generate leads in order to generate revenue.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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New Webinar Alert - Build a Toolkit and Playbook for Successful Websites

Hannon Hill

Join us for a webinar with NewCity on June 26 to learn how to create better user experiences across the digital landscape and empower people to build better websites.

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The Best Forum Software for Creating an Online Community in 2019

Hubspot

In the Internet's 40-year history , forums haven't lost their importance. Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. The importance of creating and growing an online community is becoming more and more apparent for businesses -- in fact, increasing engagement through communities can result in up to a 25% increase in revenue.

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How Can You Be a Thought Leader If You’re Following Everyone Else?

Content4Demand

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd? Thought leadership content has more of an influence on your content marketing success — and sales — than you might think.