Cortex

JULY 12, 2019

Why Do We Love Cinderella?

Campaigns 45

Campaigns Marketing Storytelling 45

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

SEMrush

JULY 12, 2019

91

91

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JULY 12, 2019

Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name. Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Content Marketing Institute

JULY 12, 2019

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Content Social Media Paid Search Agency 111

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. Published in June, The future of personalization—and how to get ready for it , offers some intriguing predictions about the rise of personalized experiences among consumers.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Heinz Marketing

JULY 12, 2019

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. These practices are by no means dead but are becoming more outdated. Many other factors can affect your ranking results.

Keywords 85

Keywords SEO Account Based Marketing ABM 85

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Just one little problem: I didn't know what to say. I felt like a salesperson with this perfect prospect, but I couldn't find the words to convey how I could change this person's business. I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following qu

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Televerde

JULY 12, 2019

Will they judge me? Will they think less of me? What if mess up? Just breathe and rise above it. I’m worthy of the second chance I’ve been given. I can’t quite remember all the thoughts that ran through my head as I stood on stage to share my story, but they were something along those lines. I was invited to speak at this year’s Conscious Capitalism’s Sum & Substance event.

Personalization 71

Personalization Business Lead Ranking Paid Search Agency 71

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

SendGrid

JULY 12, 2019

If you’re a marketer asking yourself how Twilio and/or Twilio SendGrid might tie into your business, SIGNAL is the perfect opportunity to dive in. The post The Marketers Guide to Twilio’s Customer Conference SIGNAL appeared first on SendGrid.

Conference 69

Conference Paid Search Agency Marketing Business 69

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

JULY 12, 2019

When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question. Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing. Getting Started. When deciding to invest in an inbound marketing program, it is important to start with a solid foundation.

Inbound Marketing 65

Inbound Marketing Planning Marketing Qualified Leads Leads 65

Jackie Walts

JULY 12, 2019

If your company markets to a very specific audience or has a long sales cycle, Account Based Marketing (ABM) can help focus marketing and sales resources towards the accounts most likely to bring in the highest revenue. But a lot of companies don’t really understand how ABM works and may be kicking off programs that never show return. That’s why we’re writing these blogs.

Account Based Marketing 54

Account Based Marketing ABM Demand Generation Agencies Budget Programs 54

LeadSquared

JULY 12, 2019

Finding quality insurance marketing leads isn’t just expensive, it can also be downright frustrating. It’s tough to market your agency online without going into three figures or more per campaign, especially if you’re using Google Ads or retargeting. Insurance marketing is the best way to increase your lead inflow. The following six hacks are tried-and-true for effective insurance marketing and lead gen, plus they won’t bust your budget before you’ve had a chance to see results: #1 – Focus

Paid Search Agency 52

Paid Search Agency Advertising Agencies Verticals Advertising Funnels 52

Moz

JULY 12, 2019

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week?

Features 57

Features Lead Scoring Lead Ranking Best Practices 57

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Stevens & Tate

JULY 12, 2019

Stevens & Tate Marketing is a full-service, Chicago based, digital marketing and advertising firm. For more than 20 years, clients of all sizes and scopes have benefited from our unique combination of strategic problem solving, innovative thinking, on-target message development, and award-winning creative design. Speaking of awards, we are honored to announce that we have been deemed one of the leading digital marketing agencies in Illinois by Clutch in their 2019 report on top B2B companies

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Lead Scoring 62

Integrated B2B

JULY 12, 2019

With a six times higher conversion rate than other methods , it’s no wonder that more and more companies are integrating content marketing into their marketing strategy. Whether it’s a company targeting cement plant owners in the Middle East or another launching a new seed brand in Eastern Europe, many B2B companies use content to engage their audiences.

Top of Funnel 56

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 56

Litmus

JULY 12, 2019

In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group ‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast.

Work Management 51

Work Management Enterprise Management Marketing Management Mobile Marketing 51

LiveRamp

JULY 12, 2019

For data-driven marketers, a well-rounded campaign strategy involves being able to reach your target audience wherever they may browse. Based on a recent study , consumers spend an average of two hours a day on social media — that’s time allotted where you may be able to reach consumers when they’re most engaged. But engaging with consumers on social media can feel like a shot in the dark when you don’t have a well-rounded picture of your target audience, and first-party data alone doesn’t offer

Social Media 49

Social Media Media Ethics Advertising Agencies 49

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

QuanticMind

JULY 12, 2019

PPC competition is a huge factor when it comes to advertising performance. Most advertisers perform paid search competitor analysis when first setting up their campaigns, but few revisit it as a long-term consideration in campaign performance. When you only focus on your account strategy, you overlook opportunities to adjust to competitor changes. If your campaigns aren’t performing the way you expected, changes in your PPC competition could be the cause.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

DemandBase

JULY 12, 2019

Having run channels & alliances at multiple companies over the past 20 years, I’ve come to realize that partnerships in the SaaS world have undergone a transformative and almost unrecognizable metamorphosis. Let’s start with the most fundamental question: what’s the purpose of partnerships in a SaaS world? If you ask five people this question, you’ll probably get five different answers.

DemandBase 40

DemandBase Account Based Marketing CMO Advertising Agencies 40

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. But no matter which use case is right for you , the ultimate goal is to improve your organization’s win-rate percentage. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DemandMatrix

JULY 12, 2019

Account-based Marketing is more than just another strategic approach to marketing.

Account Based Marketing 40

Account Based Marketing Tips Tactics B2B Marketing 40

Conversica

JULY 12, 2019

CMO 40

CMO 40

i-Scoop

JULY 12, 2019

[…] e conteúdos de parceiros, como a MarketingSherpa. É uma boa ferramenta, mas acima de tudo um bom marketing de conteúdo caso, provando o poder do uso de dados em marketing de […].

Social Marketing 20

Social Marketing Marketing 20