markempa

JUNE 24, 2013

'Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads.

Optimization 222

Optimization Buy Thought Leadership Planning 222

Webbiquity

JUNE 24, 2013

'The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing. And it’s not only marketing executives who are excited about content.

Rules 197

Rules Content Paid Search Agency Lead Scoring 197

Marketing Insider Group

JUNE 24, 2013

'A Guest Post by Robert Rose . The roles of the CMO and the CIO are evolving. We know this. Of this change, it is more critical that they both evolve into something with a common purpose, than the change in role itself. Big Data just might be the big idea that hastens the alignment of this purpose, but it won’t, itself, deliver it. That will only come with the evolution of a new role in the organization – something I’m calling the Manager of Meaning.

Enterprise Management 168

Enterprise Management Work Management CMO Custom Publishing 168

Direct Response Coach

JUNE 24, 2013

'Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.] The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.

Segmentation 168

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 168

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Convince & Convert

JUNE 24, 2013

'Image from BigStock.com. This is one of the most important posts I’ll ever write. My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. Audible audio version on the way. I truly believe it’s the best work I’ve ever done, and I’ve been blessed with a ton of terrific media coverage of the book already.

Paid Search Agency 144

Paid Search Agency Lock-In Buzz Amazon 144

Hubspot

JUNE 24, 2013

'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. Maybe you haven''t recovered just yet from last week''s workload of Facebook posts, automated workflows , emails, and blog posts. Maybe, just maybe, you need a little inspiration to start your week off right. To help you start off on the right foot, we''ve compiled advice from three different experts who are at the forefront of marketing today.

Paid Search Agency 60

Paid Search Agency Budget Programs Hubspot Conference 60

Biznology

JUNE 24, 2013

'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. You’re interested in more search traffic so more people will find and use your business. You want those people who find you to share information about your business with their friends, family, fans, and followers.

Adwords 147

Adwords Mobile Advertising SEO Internet Marketing 147

Hubspot

JUNE 24, 2013

'There was a time, not so very long ago, when $1 billion was a lot of money. But apparently that is no longer the case in Silicon Valley, where these days not a week goes by without a rumor about yet another company raising money at or near a $1 billion valuation. Lately there’s been Snapchat, an app that lets you send photos that disappear in seconds, which TechCrunch reports has raised money at an $800 million valuation, two weeks after originally reporting that the company was being valued at

Paid Search Agency 55

Paid Search Agency Companies Social Networks Network Marketing 55

Adobe Experience Cloud Blog

JUNE 24, 2013

'Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. The three core principles I outlined then are just as true today – in fact, even more so.

Resource Management 105

Resource Management Work Management Marketing Management Marketing Budget 105

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Hubspot

JUNE 24, 2013

'Surprise! We''re switching things up today for these news-roundup posts. This week, we''re going to try sending you a little digest at the end of the day featuring some news you may have missed. No need to freak out -- we''re just trying to find the format that works best for this roundup, so let us know what you think in the comments. So let''s get to it!

Digg 51

Digg Paid Search Agency Emarketing RSS 51

Leading Results Rambings

JUNE 24, 2013

'I need to rant for a minute on the sales calls I keep getting from companies that have not spent the time or money to properly equip the people they have selling for them. As the saying goes: once is an occurrence; twice is coincidence and three times is trend – so this must be a trend. (all within 10 days). The first time was a vendor that was checking in on their services with Leading Results.

Training 89

Training Telemarketing Vendors Paper 89