Tue.Jun 18, 2019

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10 Things Every Email Marketer Can Relate To

Webbiquity

By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Almost ten years… It’s an eternity in our post 2.0 world! Is social media more of a B2C business?

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How Employee Engagement Can Power Up Your Marketing Strategy

Marketing Insider Group

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […].

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7 Key Principles of B2B Email Creative

The Point

1. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. 2. Sell the Offer, Not the Product. The goal of any email is to generate engagement. You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Your Content Marketing Strategy Benefits All Departments

Marketing Insider Group

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing […].

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Marketers, Target the Right Audience with Digital ABM

Only B2B

The term Digital ABM might have picked up momentum recently but that doesn’t mean it is a new concept by anyway. Account Based Marketing has been around the marketing industry. The post Marketers, Target the Right Audience with Digital ABM appeared first on ONLY B2B.

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Report: 89% of Marketers State Location-Based Data Has Boosted Sales

KoMarketing Associates

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results. Factual and Lawless Research recently published the “2019 Location-Based Marketing Report,” and statistics suggested that utilizing location data increases the effectiveness of marketing and advertising campaigns.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

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[Brand Reveal] Let’s Make Extra Your New Normal

Unbounce

When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked. We wanted to empower every marketer to deliver remarkable experiences, convert more traffic, and get unbelievable results.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Think Micro if You Want to Do Influencer Marketing Right

Content Marketing Institute

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading → The post Think Micro if You Want to Do Influencer Marketing Right appeared first on Content Marketing Institute.

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[Brand Reveal] Celebrating You with a New Look

Unbounce

Inspired by extraordinary marketers like you, we’re revealing a new brand identity and message. We want to empower you to do your absolute best work. To go above and beyond. To strap a rocket on your marketing then climb on as you light the fuse. We’re not about hum-drum campaigns, and neither are you. Ultimately, we want to help you make extra your new normal.

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important. The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes.

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Your Sales Deck: The Key to a Faster Close

Golden Spiral

Your clients know they have a problem. Your sales deck must show them you truly understand their problem and that you have a proven solution. Often, by the time your sales team wins the opportunity to deliver an in-person presentation the customer has weeded through a number of potential solutions and settled on a select few worthy of a hearing. They may have even reached a strong preliminary conclusion and are just wanting to demonstrate diligence.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Weekly Wisdom with Ross Tavendale: Technical Link Building

SEMrush

In this video, Ross breaks down various technical link building strategies his company uses or their clients when they have NO assets at all. So, that means no content to speak of to generate the link. You will discover ways to build links without content!

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5 Ways to Make Your Content Production Workflow More Efficient

DivvyHQ

“This is top priority right now. Let’s get this done.”. You hear the words and you scramble. You schedule interviews, conduct research, and write a spectacular piece of content on that high priority topic. But once your part is done, it sits, waiting for the green light. Or it’s put on hold because something else popped up that’s even higher priority.

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings show that businesses are producing more videos than ever, average video length is down 33% while average viewer retention rate is up 13%, and more businesses are augmenting their video strategies with in-house content creation and advanced video analytics KITCHENER, Ontario – June 18, 2019 – Vidyard , the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation

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How to Get Found on The Web

BenchmarkONE

In today’s business climate, it’s hard to stand out from the crowd. Between new brands entering the scene and search engines updating their algorithms daily, it takes a lot to keep companies on the map. Since you’re familiar with Hatchbuck, you’re likely ahead of the game when it comes to email marketing and engaging prospects who know you. But how about reaching the people who don’t?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Lessons From the Biggest Social Media Fails of 2019 So Far

Scoop.it

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. Mediakix points out that many influencer marketing agencies , which should be master content strategists, are stuck on self-serving and stodgy content.

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Introducing xiQ PULSE

xiQ

xiQ PULSE. June 17, 2019 | Redwood City California. xiQ, a leading provider of next generation, AI-enabled sales and marketing solutions, announced the launch of PULSE, an AI-enabled interactive heat map that helps sales reps prioritize their accounts, in real-time, on the basis of “Sales Trigger” activity within an account. “Timing is everything in B2B Sales”, says Usman Sheikh CEO and founder of xiQ.

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How Revenue Operations Helps Your SaaS Company Take Off

Outreach

“Y’all want transportation?” “Yes, Ma’am.”. The voices crackled in my headset as my brother expertly landed the two-seater prop plane at George T. Lewis Airport, Cedar Key, FL, a strip of asphalt 100 feet wide and just over a half mile long—the shortest paved runway in Florida. Our “transportation” showed up moments later— a sweet woman driving a minivan, her dog as her co-pilot.

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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot

You might sell a product that genuinely makes conducting business easier, but this doesn't grant you a simple sales process. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be. Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings show that businesses are producing more videos than ever, average video length is down 33% while average viewer retention rate is up 13%, and more businesses are augmenting their video strategies with in-house content creation and advanced video analytics KITCHENER, Ontario – June 18, 2019 – Vidyard , the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, publishing

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How to Create a Benchmark Report [with a Downloadable Template]

Kapost

B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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The Top 3 Innovations in AI-Driven B2B Sales

Metadata

Alongside cloud computing, artificial intelligence (AI) has been one of the two major innovations and change agents in B2B sales. AI especially has changed the way in which marketing integrates with data administration, trademarks and other aspects of selling. Gartner Research produced a study that said 85% of customer activity will have no need of human interaction.

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Introducing xiQ PULSE

xiQ

xiQ PULSE. June 17, 2019 | Redwood City California. xiQ, a leading provider of next generation, AI-enabled sales and marketing solutions, announced the launch of PULSE, an AI-enabled interactive heat map that helps sales reps prioritize their accounts, in real-time, on the basis of “Sales Trigger” activity within an account. “Timing is everything in B2B Sales”, says Usman Sheikh CEO and founder of xiQ.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Best Time to Send Your Email Campaign

SendGrid

Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid.

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The 8-Step Guide to Achieving 100% Google Page Speed

Hubspot

Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page. Page speed is so important to the user experience that Google began including it as one of its ranking factors in 2018. Now, even if you’re working hard on SEO strategies, a low page speed could allow another site -- maybe even one of your competitors -- to get ahead of you on a crucial search engine resul

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Need a Competitive Advantage? Use These 3 Tips for a Great B2B Customer Experience

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Is there a brand that has a special place in your heart? One that may have its imperfections, but always seems to eclipse them with enjoyable experiences? For me, it’s Nordstrom. Last week I received a pair of shoes in the mail that—GASP—didn’t match! One was a size 6.5 while the other was an 8.5.

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