The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it’s really foolish to separate the online and offline dimension of peer advice in an omnichannel reality. While there are differences between the ways we buy consumer products [.]. Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proof MORE >>

Here are the selected top web design trends to implement this year MORE >>

Sellers are not the only ones obsessed with making their numbers. Buyers have targets too – typically ambitious targets for cost reduction. However, increasingly only hard savings have the power to close the sale. We all know that buyers are increasingly numbers obsessed. The question is what format must those numbers be in [.]. Business Case Business Case Buying Featured Using Maths To Sell Buying Logic Buying Process Cost Avoidance Cost Savings Hard Savings ROI Soft Savings MORE >>

by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions. First up, Joseph Zuccaro Founder and President of Allinio LLC, a marketing automation professional services firm. Skill sets must be developed that are more left-brained than right-brained. MORE >>

Sales can be the genetic makeup of a company’s entire existence or it can be one operational department of a collective whole containing different parts and functions. It doesn’t matter because at the core within that unique framework resides human beings. We walk, we talk, we have opinions and mood swings and some people keep their thoughts and ideas trapped where as others are very forthcoming. Don’t think for a second that this so-called culture doesn’t impact employee performance, especially in the “What have you done for me lately” sales industry we work within. MORE >>