Wed.Feb 13, 2013

Trending Sources

7 Personal Branding Lessons You Learn by Falling in Love

grow - Practical Marketing Solutions

By  Dr. Amit Nagpal, {grow} Community Member. The first guideline I share with a new client is, “You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. Love and personal branding, both are primarily about sharing and caring.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. So what do you say?

3 Email Strategies to Engage Subscribers and Impact Marketing Results

It's All About Revenue

by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. And once you’re entered spamdom, it’s virtually impossible to get out. Address your aggregation strategies.

Common Content Marketing Mistakes To Avoid

Biznology

Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Confusing Channels for Strategies. What are their pain points?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]

Hubspot

"Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. We decided to ask some of world’s leading experts in everything from branding, to social media, to design for their advice on how to create marketing people love -- and the end result is our gift to you!

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features, keys to success, and more – by clicking here. Below is my contribution (see Page 71.). Finance, ERP).

5 Valentine's Day Marketing Campaigns That'll Warm Your Heart

Hubspot

Love, flowers, chocolate, bla bla bla. Where are the marketing results?! Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness. MegaRed.

4 Common Blog Writing Stumbling Blocks

Writing on the Web

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think. Problem : Not enough time in the day. How much is too much?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Why Only Hard Savings Can Close The Deal

Buyer Insights

Sellers are not the only ones obsessed with making their numbers. Buyers have targets too – typically ambitious targets for cost reduction. However, increasingly only hard savings have the power to close the sale.   We all know that buyers are increasingly numbers obsessed. The question is what format must those numbers be in [.].

The Best Kept Secret In B2C & B2B Marketing May Be Word Of Mouth Marketing

B2B Ideas @ Work

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

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10 Simple Steps to Get Started with Content Marketing

Marketing Action

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10 simple steps that will help you get started with your content marketing program. 1. Have Have a long-term mindset .

Creating Content for Global Audience: Interview with Amy Vernon

Writtent

Have plans to create content for the international audience? There are quite a few things to consider when starting out. catched Amy Vernon to discuss how content creation for the global audience different from creating content for people living in the US. Here is our interview. You’ll definitely find some insightful tips on writing [.]. Video

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation

Modern B2B Marketing

First up, Joseph Zuccaro Founder and President of Allinio LLC, a marketing automation professional services firm. Joe has over 25 years of experience in marketing and sales, and is a fantastic expert resource for everything marketing automation. 1)  What are the most important things you have to keep in mind in order to be successful with marketing automation?

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Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic. believe it’s not difficult if you stick to several core principals and think of content marketing just as journalists have thought of news and features for 100s of years. Is Donny right?

Get Your Best-Practices Buyer Personas from Find New Customers

Fearless Competitor

Buffer Introducing – the Buyer Persona Service to help you get GREAT Buyer Personas. Buyer Personas, when done right, feed ALL downstream marketing activities. Simply put, they make good marketing a LOT better. Need to create good marketing campaigns? Buyer Personas drive messaging in those marketing campaigns. Need to create sales enablement content? What is a persona?

How to Make the Most Influential Sales Call of Your Life

Sales Intelligence View

There it is: the nemesis that has haunted you all your life: a CRM bulging with names and leads. You’ve got the entire pitch memorized, you’ve got a legal pad filled with ideas, prompts and the odd doodle. Yet, you hesitate. You stare at the address book for hours, playing out the call in your head instead of picking up the phone and dialing those all important numbers. Tell a Story.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week

Fearless Competitor

Buffer Attendees at Social Media Camp NYC #SMAC have a special treat. Sign up now at SMAC-NYC ). LIVE taping of the popular show Marketing Made Simple TV. Click here to tweet  ”I’m attending the live taping of Marketing Made Simple TV with @scottmonty at #SMAC” Just Confirmed: The event is organized by Digital Ethos . and Social Media Club. SMC Members get a discounted admission.

Facebook Best Practices for Brand Visibility | Volacci

Volacci

How to Engage Your Target Executives Using Social Media

Fearless Competitor

Buffer Tips for using Social Media to Engage Executives. Think the phone and email is all you have in your sales quiver? Think again. In this presentation I delivered to the American Marketing Association, I shared some tips on engaging your target executives using social media. hope you find these ideas of value for you – as AMA did. Please also note that this Slideshare includes sound.

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5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

Sazbean

Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social media marketing as a customer acquisition tool, while placing less emphasis on search marketing. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. 1.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

INFOGRAPHIC: Perceptions of Advertisements

Client Bridge

With 76% of people thinking advertising is exaggerated, it's easy to understand more and more businesses embrace inbound marketing over traditional outbound marketing. From Hubspot, here's an infographic about consumers' changing views of advertising. View Original Article

Fathom Core Value Stories: ‘Best of 2012? Edition

Fathom

Special note: This month’s winners are not for the usual monthly honors, but more like ‘best-of’ celebrities. In other words, a core value award covering the entire year of 2012. Every month at company meetings, a handful of Fathomers are … Continue reading → The post Fathom Core Value Stories: ‘Best of 2012′ Edition appeared first on Fathom. Company News Core Value Stories core values

An On-Ramp to Writing Better Case Studies

Stories that Sell

Have you ever tried to drive in an unfamiliar place - especially at night - and just couldn't get your bearings? Even if you have a map or trusty smart phone, you can still get lost in new territory. Pull over, stop and take the time to study the map more thoroughly. Just as in driving, writing for a new client and brand-new subject matter can be equally disorienting. Who uses them?