Valasys
SEPTEMBER 10, 2019
Prologue. B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice.
Digital Marketing World Forum
SEPTEMBER 10, 2019
Bottled Water, Celebrity, and an Unquenchable Social Thirst. Recently a lot of attention has been paid to the world of bottled water. Activism around decreasing plastic usage, a crop of new flavors, and of course 2019 was the summer of seltzer. So much attention is levied at the bottled water world in fact that celebrities are now getting involved. Gwyneth Paltrow’s GOOP recently partnered with an alkaline water called FLOW.
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Marketing Insider Group
SEPTEMBER 10, 2019
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.
KoMarketing Associates
SEPTEMBER 10, 2019
As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies. Statistics showed that 89 percent of marketers are now using video in their content strategy, and social engagement is the marketing metric that video impacts the most.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 10, 2019
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
SEPTEMBER 10, 2019
There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen. First: There’s a data backlash coming. Steve and I discuss Scott Monty who wrote recently on preparing for the gathering storm.
ClickZ
SEPTEMBER 10, 2019
Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. .
ATAK Interactive
SEPTEMBER 10, 2019
Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy! Instagram has changed over the past few years and is showing no signs of stopping any time soon.
Content Marketing Institute
SEPTEMBER 10, 2019
An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BenchmarkONE
SEPTEMBER 10, 2019
The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. St. Louis, MO – September 10, 2019 – Benchmark Email and Hatchbuck , leading SaaS (software as a service) providers of sales and marketing solutions, today announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. .
Moz
SEPTEMBER 10, 2019
Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.
Content Standard
SEPTEMBER 10, 2019
Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play. Sadly, I was underwhelmed by what I heard. The speakers had obviously not been trained on how to be a good podcast host.
EveryoneSocial
SEPTEMBER 10, 2019
A common employer brand theme you have probably noticed online recently is the power of employee stories. Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. But how does your organization activate employee stories more consistently and organically? And how can you enhance your efforts by sharing these stories on social media?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
SEPTEMBER 10, 2019
To avoid writer's block and get your team's creative juices flowing, here are five simple, proven exercises that should generate lots of ideas in a short period of time.
Martech Advisor
SEPTEMBER 10, 2019
B2B marketers looking for big-time business transformations need to challenge the status quo and focus on what really matters – building relationships. An account-based marketing strategy does just that by targeting the right customers, crafting experiences created just for them, and turning them into brand advocates, Sangram Vajre Co-founder, and Chief Evangelist, Terminus.
PureB2B
SEPTEMBER 10, 2019
With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. To be effective with content, marketers must be able to not only tell a story, but to also communicate with customers in such a way that they hear the intended message.
Hubspot
SEPTEMBER 10, 2019
The way businesses operate has changed -- drastically. Nowadays, successful companies are run in home offices, living rooms, and Starbucks tables. Meetings are hosted on Skype, Slack, and Google Hangouts. Employees can work in their pajamas, and commute from their kitchens to their desks. Today, remote work has been established as a successful business model, and the number of people working remotely at least part-time is rising.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech Advisor
SEPTEMBER 10, 2019
Advancements in smartphones, AI, and IoT are reshaping where and how customers interact with the products and brands they love. Adopting these technologies can help businesses deliver the unique, VIP-like experiences customers not only want, but expect, writes, Joerg Habermeier, Head of Product, UJET The smartphone has changed the way we interact with brands, products, and even people.
ATAK Interactive
SEPTEMBER 10, 2019
Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy! Instagram has changed over the past few years and is showing no signs of stopping any time soon.
DivvyHQ
SEPTEMBER 10, 2019
We all know that marketing costs money, but marketing without a content strategy behind it will cost you even more. Here are some key tips and information to help you learn how to sell content strategy to non-marketers, who often hold the purse strings to your budget. .
ATAK Interactive
SEPTEMBER 10, 2019
Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy! Instagram has changed over the past few years and is showing no signs of stopping any time soon.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sharpspring
SEPTEMBER 10, 2019
There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. . Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they’re already on board with your brand, you have all the information you need to reach out with targeted campaigns.
Strategic-IC
SEPTEMBER 10, 2019
What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. Remove Friction, Disrupt Experiences, Face Fears: 3 INBOUND19 Trends to Impact the Next 12 Months.
SEMrush
SEPTEMBER 10, 2019
In this week‘s Weekly Wisdom, I will be going into all the tools and processes you can use if you are absolutely broke.
Sword and the Script | B2B
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
SEPTEMBER 10, 2019
With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. To be effective with content, marketers must be able to not only tell a story, but to also communicate with customers in such a way that they hear the intended message.
SnapApp
SEPTEMBER 10, 2019
As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge. I n fact , 77% of marketers rank improving lead quality was a top priority, even more so than increasing lead quantity. .
Hinge Marketing
SEPTEMBER 10, 2019
Any professional services firm contemplating a merger or acquisition deal has a great deal to think about. It’s easy to become overwhelmed by the myriad financial, operational and marketing details that surround such an event. But a successful integration rides heavily on the level of preparation you do before consummating the deal. . Use this checklist to make sure you think about and address the scores of tasks that, if overlooked, can derail you later on.
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