Tue.Jan 10, 2017

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5 Bold Ideas for Content Strategists in 2017

Marketing Insider Group

You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. “People used to vote with their wallets, and now they vote with their time. If you […]. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group.

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Digital futurism, machines that learn, and the end of (our) jobs

Biznology

The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us. One of the things “the old” can teach us is how bad we are at predicting the near future. From the US presidential elections to the Chicago Cubs winning the World Series and Leicester City being crowned the Premier League champions, 2016 was a particularly tough year for Nostradamus-wannabes.

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9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

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4 B2B Marketing Tips for Running Successful PPC Campaigns

Adobe Experience Cloud Blog

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Promote Your YouTube Channel Like a Pro

Sprout Social

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.

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Introducing ViewedIt: Supercharge email conversions with the power of personal video

Vidyard

Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent. And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business.

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7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost

Kapost

If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. This makes their knowledge and insight even more essential than market research, and explains why internal content creation tips should be your best ally.

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The Content Marketer’s Guide to Lead Generation

Contently

According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. Conversely, holding all of your insights hostage until someone fills out a lead isn’t a great approach either.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing. People watch more content online. Nearly half of Millennial digital video consumption happening on mobile.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

There’s a mural on the wall in the main area of Sprout Social ‘s new office space with the words “Always Be Growing” painted on a Sprout-green background. There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the

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How to Determine the Ideal Hourly Rate to Charge Your Clients [Free Calculator]

Hubspot

If you're a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seem like a high-stakes guessing game. How much do you need to charge your clients to live the lifestyle you want?

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Digital Asset Management in the Martech Cocktail

chiefmartech

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola.

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Reclaiming the Inbox: How Video Can Make Business Emails Personal Again

Vidyard

ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona

KEO Marketing

Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz., January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). The award will be presented at the organization’s annual event on Thursday, January 12, 2017.

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Supercharge email conversions with the power of personal video

Vidyard

Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent. And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business.

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Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

SnapApp

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. With the aim to provide impactful takeaways and new strategies to implement immediately, we’re keeping it pretty contained with about 75 seats. Seems like a great experience, right?

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Reclaiming the Inbox: How Video Can Make Business Emails Personal Again

Vidyard

GoVideo enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches GoVideo Enterprise , a business-class edition of GoVideo , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. “We all hate getting those

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Your Content Marketing Designed for the New Customer Journey?

Top Rank Marketing

The post Is Your Content Marketing Designed for the New Customer Journey? appeared first on B2B Marketing Blog - TopRank®.

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Reclaiming the Inbox: How Video Can Make Business Emails Personal Again

Vidyard

GoVideo enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches GoVideo Enterprise , a business-class edition of GoVideo , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

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How to Use DAM for Better Communication in 2017

Brandfolder

January is all about planning. Content planning. Budget planning. Staff planning. You’re in the middle of structuring your whole year — all while, you know, juggling your regular workload. One.

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How to Convince Your Boss to Invest in Conversion Optimization

Convert

Getting a buy-in for starting conversion optimization process in your organization may be a struggle. CRO is still quite a new concept – according to ConversionXL report, 50% of optimizers have been working in this field for less than 3 years. It would be cruel to blame your boss for not recognizing its value in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digital Disruption and The Evolution of Experiences

The Freeman Company

Why embracing event technology gives brand experience an advantage

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How Martech Will Play a Critical Role in Marketing in 2017 [Interview]

KoMarketing Associates

Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. Research showed that about 70 percent of respondents expected their organizations to increase their budgets in the coming months. For more insight into how marketing professionals intended to use this technology in 2017, we spoke to Sarah Hale, account director at Walker Sands.

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Buzzwords in Marketing Automation: Account-Based Marketing

Lead Liaison

Account-based Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. If you’ve spent any time in the marketing world, you have likely heard people throw around this common phrase. But, what is account-based marketing? In conversations, you might have nodded your head and acted like you knew what they were talking about, even if the term was foreign to you.

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How Martech Will Play a Critical Role in Marketing in 2017 [Interview]

KoMarketing Associates

Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. Research showed that about 70 percent of respondents expected their organizations to increase their budgets in the coming months. For more insight into how marketing professionals intended to use this technology in 2017, we spoke to Sarah Hale, account director at Walker Sands.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.

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The Evolution of the Strategic CMO [Infographic]

Hubspot

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes.

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