Golden Spiral
JULY 25, 2019
The Article in 60 Seconds. Instead of using a pitch deck, consider getting on your feet, grabbing a few markers, and building your B2B sales presentation on a dry erase board. We spoke with Richard Ellis to discover the philosophy taught by DSG Consulting. Whiteboarding can: Improve customer engagement. Provide flexibility for the sales team. Build credibility.
SnapApp
JULY 25, 2019
The holy grail, the tried and true, the O.G.—B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. And why wouldn’t you? A downloaded PDF used to be an indication that a prospect is deep enough into the buying process to be quickly nurtured and sent to sales in an inbound marketing model. But buyers have changed, and today, they’re even more sales avoidant than their predecessors— 91% of millennial buyers prefer not to talk to sales teams
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Zoominfo
JULY 25, 2019
Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. The reason? AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. In the early days of artificial intelligence, this idea of automation seemed threatening to the human workforce.
Kaon
JULY 25, 2019
Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. .
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Only B2B
JULY 25, 2019
How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. Adding, updating and editing an email list is all about. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JULY 25, 2019
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”. That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve. Is it really just all hype? Maybe not — platform companies are snapping up data scientists the way early internet companies snapped up web developers.
Content Marketing Institute
JULY 25, 2019
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success. Continue reading → The post For Better Results, Think of Content Marketing Like a Product appeared first on Content Marketing Institute.
Bannersnack
JULY 25, 2019
You’re probably wondering what makes good design and how you can create visual materials that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. The elements of design are the […].
SEMrush
JULY 25, 2019
In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Engagio
JULY 25, 2019
Engagio recently celebrated our 233rd customer. We took an entire day to commemorate customer #233 by drinking wine at Wente Vineyards, playing bocci ball at Campo de Bacci, eating pizza, and enjoying each other’s company. You can see some pictures from our outing in the main image for this post above. Most companies celebrate “normal” milestones like their 50th, 100th, and 500th.
Marsden Marketing
JULY 25, 2019
Just when you thought you were compliant for anything that could be thrown your way with GDPR , California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect January 1, 2020. Don’t have time to read everything but need to know the highlights? Here are the three major goals of CCPA: [1]. Consumers will have the right to know what information large corporations are collecting about them.
Kapost
JULY 25, 2019
Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.” Because when we get a. The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Hinge Marketing
JULY 25, 2019
Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. . Now, consumers and business professionals gravitate to social platforms for product recommendations and to research purchasing decisions.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Interactions
JULY 25, 2019
A funny thing happened with the growth of information availability. Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. Fully 62% of buyers believe they can learn all they need to know to create a short list of vendors to consider without ever speaking to any of them.
The Lead Agency
JULY 25, 2019
Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources on an approach that isn’t actually delivering real value to your business. That being said, email marketing has the potential to be an incredibly powerful tool. Luckily for you, there are various practical, actionable tactics that can be integrated into your current strategy to get the results you’re after.
ClearVoice
JULY 25, 2019
Your company is putting a lot of spend toward a live event — maybe one that’s a standalone, produced by your company. Or maybe you’re sponsoring a larger event. Either way, planning an event takes a lot of connecting the dots. You’re working on the invite list, the programming, the booth installation and you’ve even budgeted to have a video crew there.
Hubspot
JULY 25, 2019
In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BenchmarkONE
JULY 25, 2019
Without a doubt, it’s an exciting time to own a business. Technological advances have made it possible for companies to be more efficient, produce and ship products faster, capture more opportunities, boost customer loyalty and, most importantly, make more money. Think this is something only other business owners do? Think again. In fact, here are five specific ways any entrepreneur can take advantage of technology to become more profitable.
MarketMuse
JULY 25, 2019
SEO in 2019 in less about technical and more about the content itself. Here are some tips to guide you. The post SEO Content Optimization Tips for 2019 appeared first on MarketMuse.
SendGrid
JULY 25, 2019
Build your own valuable list of subscribers by experimenting with these email list signup forms. See how other brands gain subscribers with these methods. The post 12 Tried-and-True Email List Signup Forms appeared first on SendGrid.
Moz
JULY 25, 2019
Posted by HeatherPhysioc Search can't live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What's a search marketer to do? If you missed her talk this year at MozCon 2019 , here's your chance to make up for it!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
KEO Marketing
JULY 25, 2019
Why Technology Companies Need B2B Marketing Agencies Just because you’ve got the best tech on the planet or you are the first to market, it doesn’t mean you will rule the world. Just ask the folks at Pebble Watch, MySpace, AltaVista, Blackberry, or AOL. To continue to stay relevant, you… Read More. The post Why Technology Companies Need B2B Marketing Agencies first appeared on Inbound Marketing | B2B Marketing.
Only B2B
JULY 25, 2019
Generating leads is one of the crucial parameters needed for generating business revenues. However, generating quality leads is a challenge. Tackled by B2B service providers, lead generation is about data. The post How To Generate Quality Leads In 2019 appeared first on ONLY B2B.
KEO Marketing
JULY 25, 2019
Why Technology Companies Need B2B Marketing Agencies Just because you’ve got the best tech on the planet or you are the first to market, it doesn’t mean you will rule the world. Just ask the folks at Pebble Watch, MySpace, AltaVista, Blackberry, or AOL. To continue to stay relevant, you… Read More. The post Why Technology Companies Need B2B Marketing Agencies first appeared on Inbound Marketing | B2B Marketing.
Content4Demand
JULY 25, 2019
. By Brianna Ruback. Republished with permission from Demand Gen Report. . The first-ever B2B Sales & Marketing Exchange (#B2BSMX) is bringing #FlipMyFunnel , RevTalks and the Demand Gen Summit together under one roof from August 12-13 at Boston’s much-anticipated $2.6 billion resort and casino, the Encore Boston Harbor. Open since June 23 and sitting along the Mystic River with a 210,000-square-foot casino, 671 luxurious rooms and 27 stories of various hotel amenities, the Encore has garn
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
KEO Marketing
JULY 25, 2019
Why Technology Companies Need B2B Marketing Agencies Just because you’ve got the best tech on the planet or you are the first to market, it doesn’t mean you will rule the world. Just ask the folks at Pebble Watch, MySpace, AltaVista, Blackberry, or AOL. To continue to stay relevant, you… Read More.
Content4Demand
JULY 25, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Marketing Mindset. For Better Results, Think of Content Marketing Like a Product. Stuck in an endless cycle of deadlines, meetings and rushed content projects?
DivvyHQ
JULY 25, 2019
The numbers on Amazon's latest Prime Day are in. They're cray cray. What's the secret sauce behind this event, and Amazon's success more broadly? And what can we, as marketers, learn from it? Here’s a hint, it doesn’t have to do with sales. .
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