Webbiquity

JANUARY 17, 2020

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. Image credit: Biljana Jovanovic from Pixabay. That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Sharpspring

JANUARY 17, 2020

As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for. This goes beyond demonstrating the value of your product — you also need to show an in-depth understanding of multicultural marketing and of your audience’s identities and what they value.

Marketing Management 52

Marketing Management Linkedin Marketing & Strategy Communities 52

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver bullet and actual results will ultimately vary.

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. It’s a key part of what Tomasz Tunguz calls the compounding returns of content marketing.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JANUARY 17, 2020

Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service. Instead of dealing with call centers and other uncomfortable customer service solutions, businesses are turning to AI-powered chatbots to deal with customers reliably and predictably.

Marketing AI 118

Marketing AI Work Management Business Marketing Management 118

ClearVoice

JANUARY 17, 2020

You know that client. The one who wears you down to a much lower rate, expects you to do revision after revision — at no extra pay of course — and then pays you late every time. They don’t respect you, your knowledge, or your work. It’s a freelancer’s nightmare. If you find yourself in this scenario, it is probably because you are being seen as a laborer, not a business owner.

Positioning 121

Positioning Work Management Click Rate Deliverability 121

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. Marketing & sales can no longer afford to be separated technologically or strategically – bridging the age-old gap has to happen now to ensure continued revenue growth.”.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

DivvyHQ

JANUARY 17, 2020

Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them.

Analytics 97

Analytics Tools Content Software 97

Search Engine Journal

JANUARY 17, 2020

Learn how Google treats keywords, and what it means to write for a search audience. The post SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins appeared first on Search Engine Journal.

Keywords 102

Keywords SEO Google Content Marketing 102

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Integrated B2B

JANUARY 17, 2020

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals. Thus, organizations are gradually realizing that sustainability is not merely a trend or a moral obligation, but a reality that needs to be integrated into every strategic plan and a

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. Marketing & sales can no longer afford to be separated technologically or strategically – bridging the age-old gap has to happen now to ensure continued revenue growth.”.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Circle Studio

JANUARY 17, 2020

How do we get our subject matter experts to create content? In the latest video episode from circle S studio, Tim Asimos, Partner and Director of Digital + Growth discusses several ways to get more content from subject matter experts. Video Transcript. Creating content for content marketing can be incredibly challenging for marketers. But when that content depends on subject matter experts, it takes that challenge to a whole other level.

Video Marketing 78

Video Marketing Thought Leadership Content Paper 78

Hubspot

JANUARY 17, 2020

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Stevens & Tate

JANUARY 17, 2020

Marketing strategies constantly change and evolve every year. Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Doing so can give you good ideas on how to improve your marketing strategy. So that it doesn’t grow stale. While keeping up with the latest marketing trends may seem like a challenge, it can be easier if you know where to look — or listen.

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Martech Advisor

JANUARY 17, 2020

In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have the best chances to succeed and perch among the leaders. Never-ending technology progress constantly accelerates the transformation of the ad tech ecosystem, while brands strive to adapt to the new rules in order to stay competitive.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Mobile Advertising 69

Content Marketing Institute

JANUARY 17, 2020

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading → The post Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 69

Content Marketing Content Paid Search Agency Companies 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Salesforce Marketing Cloud

JANUARY 17, 2020

The customer data platform (CDP) market continues to expand. While CDPs first resonated with large B2C brands such as retailers, the technology is rapidly gaining momentum among B2B organizations too. After all, for those companies, a unified view of their customers and prospects is also critical. In fact, the CDP Institute reported last year that [.].

Paid Search Agency 64

Paid Search Agency Companies B2B Marketing Prospects 64

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. Marketing & sales can no longer afford to be separated technologically or strategically – bridging the age-old gap has to happen now to ensure continued revenue growth.”.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Stevens & Tate

JANUARY 17, 2020

Stevens & Tate Listed among the Top Digital Advertising Agencies By DesignRush. We’re pleased to announce that DesignRush has listed Stevens & Tate Marketing as one of the Top Digital Advertising Agencies of 2020! Helping clients promote their products is a top priority of our agency. As a result, we dedicate much of our time to get the word out.

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ConvertKit

JANUARY 17, 2020

Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

DivvyHQ

JANUARY 17, 2020

Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them.

Analytics 52

Analytics Tools Content Software 52

Data Cleaning/CRM Appending

JANUARY 17, 2020

The hype around data is hardly news. It is a critical part of a business and rightly so. It is the ultimate competitive differentiator and referred to as the new oil of the world that of course, can’t be used raw and needs to undergo various processes of refinement such as data scrubbing, cleansing and […]. The post How Can Businesses Best Leverage Data scrubbing?

Best Practices 52

Best Practices Business Differentiation Course 52

flux.la

JANUARY 17, 2020

Strong SEO is incredibly important to bringing new visitors to your website. However, it’s a tricky art to master for relatively small companies. Here are 10 tips and tricks typically overseen by businesses that can be worth thousands in the long run. 1. Get a Google Plus page. I know what you’re thinking – Google Plus isn’t nearly as popular a social network as Facebook.

SEO 52

SEO Blogger Youtube Keywords 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

JANUARY 17, 2020

Michelle Cirocco, Chief Social Responsibility Officer at Televerde, joins Jennifer Brown’s podcast to discuss the work that her company does helping women in prison learn valuable business skills, while also helping businesses accelerate their sales pipeline. Michelle shares her powerful diversity story, including how she ended up in prison, and how she turned her life around.

Statistics 52

Statistics Business Companies Media 52

PageTraffic

JANUARY 17, 2020

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article.

Buzz 52

Buzz Internet Marketing Social Media Search Marketing 52

Outreach

JANUARY 17, 2020

The sales engagement platform (SEP) evolved from a need for a system that integrates seamlessly with your CRM and generates higher sales performance. Your CRM is the essential data platform for every customer-facing team, but using that data, and keeping it clean, is labor-intensive and sometimes requires an entire team of CRM administrators. SEPs help to fill in the cracks by automating tasks, cleaning data, and leveraging machine learning to help you improve your processes.

Marketing Analytics Tools 52

Marketing Analytics Tools Outreach CRM Multi-Channel 52