Ontraport
AUGUST 12, 2019
“There is a saying that a messy room equals a messy mind,” says Organizing Consultant and Netflix reality star Marie Kondo in her New York Times Bestselling book series. If you’ve ever watched an episode of Kondo making her way through clients’ homes and transforming their lives through decluttering, you know exactly why “Konverts” binge […].
ClearVoice
AUGUST 12, 2019
Many businesses struggle with effectively reaching customers in today’s digital age. With consumers constantly being online, whether via email, social media or shopping online, it is more difficult than ever to cut through the digital noise and reach customers while also maintaining a competitive edge. However, there are tried and true methods that can help with this challenge, one of which is tactile marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
AUGUST 12, 2019
A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas. After a decade of artistic doldrums, boring movies and no live performances, Presley returned to the stage on July 31, 1969 with a memorable 4 week performance that not only reinvented his career, but re-branded Las Vegas a
Outbrain
AUGUST 12, 2019
The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. In that historic TV moment, it became clear just how powerful the medium was to our daily lives. But actually, our love affair with film began way before. Since the first “moving pictures”, film has been a popular storytelling tool that effectively conveys messages to a mass audience.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 12, 2019
Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question […]. The post WTF Does Mindy Kaling Know About Content Marketing appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
AUGUST 12, 2019
Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity. Think about it. Are you more likely to make a purchase based on an advertisement or a product review?
ClickZ
AUGUST 12, 2019
“Now more than ever, excellent customer service is a company’s secret weapon against competitors and Amazon. Nothing invokes loyalty better than a great shopping experience.” Customer service provider Simplr has released a new report on the most common customer service pitfalls among ecommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019.
Content Marketing Institute
AUGUST 12, 2019
Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute.
Hinge Marketing
AUGUST 12, 2019
TRANSCRIPTION: Hi. Today, I want to talk to you about some brand building blunders you should avoid. The first one is remembering your logo is not your brand. Common mistake people make that they think this logo, this is my brand. Your brand is really your reputation and the amount of visibility you have for that reputation. The second one is thinking…like taking a brand that’s not actually true.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brandpoint
AUGUST 12, 2019
Content marketing is the key to building a tech startup from the ground up. Many young companies turn to advertising to help grow their business, but they may find themselves running into problems very early on. The main challenge these companies face is that they can spend thousands of dollars on digital advertising and end up with no return on their investment.
SEMrush
AUGUST 12, 2019
We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t.
Inbox Insight
AUGUST 12, 2019
Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes. Why persevere with lead nurturing? Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% mo
Sprout Social
AUGUST 12, 2019
Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. More importantly, consumers are increasingly relying on these peer-sourced reviews to find information about local businesses and make purchase decisions. .
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Vidyard
AUGUST 12, 2019
Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity. Think about it. Are you more likely to make a purchase based on an advertisement or a product review?
DivvyHQ
AUGUST 12, 2019
Content marketing across a large organization has unique challenges. The more departments and people involved, the more cumbersome it can be. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. But how do you accomplish this? And what barriers will you meet?
Pearl Digital Marketing
AUGUST 12, 2019
What is local SEO? Before we dive into exploring how to improve local SEO, let’s make sure we understand what local SEO is. Anyone with a business or website has probably heard about Search Engine Optimisation or ‘SEO’ SEO is essentially the practice of targeting certain keywords, metadata, and other information in an effort to improve your ranking on search engines such as Google. ‘ Local SEO ‘ is SEO that is specific to locality and is based on promoting your busi
Pam Didner
AUGUST 12, 2019
What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework. Hidden Benefits After Finalizing Your Messaging Framework. Product-Specific Messaging Template. Thought-Leadership Messaging Template. Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Here is the harsh reality….
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Buffer
AUGUST 12, 2019
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged an
Moz
AUGUST 12, 2019
Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.
Martech Advisor
AUGUST 12, 2019
Telecom companies have introduced 5G networks at select locations. Here is how 5G will impact customer experience in mobile marketing.
SmartBug Media
AUGUST 12, 2019
Originally written on March 17, 2017. Content was updated August 12, 2019. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Prospects who already know they need a solution to their problems read the case study and see how your company has helped others, which moves these le
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
AUGUST 12, 2019
Impaired by several controversies YouTube advertising is becoming a paradox for marketers. Is this the end of YouTube ads or they are here to stay? Let’s find out.
LeadSquared
AUGUST 12, 2019
The importance of having a solid email marketing strategy in your digital marketing plan cannot be overstated. Even more important is keeping a regular check on your email marketing metrics. According to a report by CampaignMonitor , Email Marketing is the king of marketing, with a 4400% ROI and 44$ for every 1$ spent. There are several reasons why email marketing is such an effective marketing strategy.
Martech Advisor
AUGUST 12, 2019
Greg Heist, Chief Innovation Officer, Gongos, shares insights from the recent survey conducted by Gongos which shows customers would rather stand in long lines than talk to robots online.
LeadSquared
AUGUST 12, 2019
When it comes to sales and marketing, the aim is to get leads that will translate to customers and eventually to sales. One of the best ways to get sales is by creating good leads. One of its aspects is a Marketing Qualified Lead. This article is going to give you the meaning of MQL, how to identify them, and its importance to your business. What are Marketing Qualified Leads ?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Leadspace
AUGUST 12, 2019
Market segmentation is not an exact science. Most B2B marketers can only narrow their segments to a certain point, such as “young executives” or “digital natives” Yet, within these overly broad definitions lie numerous subsets: digital natives who adore the opera versus those that are avid sports fans and young executives who spend their weekends gaming versus those who are raising families.
LeadSquared
AUGUST 12, 2019
There’s no sales organization in existence that can thrive without a steady supply of leads coming in every day. Although you won’t be able to close every lead , they’re the first step in the sales cycle that will bring you closer to your next deal. But truth be told, lead generation is tough. Companies who don’t understand how it works or simply want “fast results” often fall back on ineffective or outdated techniques.
The Lead Agency
AUGUST 12, 2019
Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. In order to successfully attract them to your higher education facility over your competitors, a comprehensive education marketing strategy is necessary.
Expert insights. Personalized for you.
85 
Let's personalize your content