Marketing Insider Group
APRIL 30, 2014
'“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.
Crimson Marketing
APRIL 30, 2014
'What obstacles does the CMO face in the digital age? Let’s take a look at some recent statistics put together by Adobe and ExactTarget: Insights from Adobe 76% of marketers agree you. The post Big Data and The Rise of The CMO appeared first on Crimson Marketing.
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Biznology
APRIL 30, 2014
'A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. In six months, Facebook fell from holding the top spot with 27 percent to being in second place at 23 percent.
Convince & Convert
APRIL 30, 2014
'This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). Terry: Let’s talk about content marketing.
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B2B Marketing Traction
APRIL 30, 2014
'According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011.
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Proteus B2B Marketing
APRIL 30, 2014
'Met with Barry a few months ago, a prospective vendor from a Milwaukee-area based company. Actually, it’s the third time in the past couple years he’s made a point to call a week ahead and asked for 15 or 20 minutes of my time. He swung by the office for a few minutes of face [.].
Hinge Marketing
APRIL 30, 2014
'Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! 3 Strategies to Take LinkedIn to the Next Level. By: Stacy Picking, Hinge Marketing. In today’s digital age, it is imperative to have a significant online presence.
Hubspot
APRIL 30, 2014
'Today is stressful -- it''s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line. Regardless of how this month went, today is stressful. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be.
Vidyard
APRIL 30, 2014
The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers. If approached in the right way, truly exceptional content may “go viral” and take your brand to places that you never would have imagined.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 30, 2014
'On most social networks, you can''t show your followers personalized content in your profile. You have one name, one description, one link back to your website. Maybe they can receive targeted content through their news feeds, but in general, it''s kind of a one-size-fits-all deal. which ends up not fitting everyone who follows you. Luckily, one social network is helping those who want to serve their global followers: LinkedIn.
readwrite
APRIL 30, 2014
Google announced Wednesday that it will no longer sift through the Gmail messages of students, business users and government bureaucrats for targeted advertising purposes—at least for those using its Google Apps suites. The decision stemmed from privacy concerns raised during a California court case last year, in which students and other users of Google Apps for Education questioned the legality of the practice, likening it to wiretapping, even though Google displayed no ads to those users.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
Hubspot
APRIL 30, 2014
'Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Think about all of the ways we use Facebook and all of the personal information that users share with the social media giant.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
Hubspot
APRIL 30, 2014
'In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes you might be making that are keeping people from signing up. Here are the biggest mistakes I''ve seen people make on their websites that are hindering their lead gen progress: 1) You didn''t put your great offer beh
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
SnapApp
APRIL 30, 2014
With 90% of the buyers’ journey taking place before your sales team ever speaks to a potential customer, it’s critical that you let your content do the talking for you where and when it’s pertinent. Dialogue driven pieces of interactive content are more powerful than traditional static messages, and are a great way to let your content speak for you.
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GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
Hubspot
APRIL 30, 2014
'Alright, so here''s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait. I think they also use it to mess around during the workday when they get bored -- like around that 2:00 lull. Or is that when they''d go to Twitter? Actually, I''ve heard that Pinterest is really popular in the afternoon, too.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
Adobe Experience Cloud Blog
APRIL 30, 2014
'Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection. For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. .
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
GreenRope
APRIL 30, 2014
GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.
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