Wed.Apr 29, 2015

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Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn.

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Why choose marketing technology?

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published last fall, there were some definite signs of email heading in this direction.

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How Content Cultivation Can Reinvigorate Your Content Marketing Efforts

Adobe Experience Cloud Blog

Author: Anne Janzer Where do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Build a Brand from Scratch

Convince & Convert

What’s the best way to build a brand from scratch? By listening to other people. Vincent Rescigno asked me on Facebook if I would cover this topic, and so I am. Thank you for the question, Vincent. If you’ve got a topic that you want me to talk about on Jay Today , leave me a comment on Facebook, Google+, YouTube, or other. So Vincent asked, “How do you go about creating a brand from scratch?

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5 B2B Social Media Tips to Drive Prospect Engagement

Hinge Marketing

Transparency and responsiveness have long been cornerstones of good business practice. Today, they are critical elements for success in a business environment where communication with one’s network of friends and followers is just a few clicks away. As a professional services firm, your brand depends on your reputation for open, responsive communication.

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Salesfusion wins “Best Seamless SugarCRM Integration”

SugarCRM

The post Salesfusion wins “Best Seamless SugarCRM Integration” appeared first on Salesfusion.

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Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

Hubspot

Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte. ever use one of those? Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers -- which is why live streaming on mobile apps is becoming more and more popular.

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Industry Insights Interview : Brent Leary

SugarCRM

The post Industry Insights Interview : Brent Leary appeared first on Salesfusion.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Reasons The Best B2B Marketers Use Quizzes

SnapApp

Here at SnapApp, we love a good personality quiz. So it’s pretty exciting for us to see these quizzes starting to get more attention in the broader marketing world. B2C brands and media companies have been all over quizzes for a while now, given their ability to drive traffic and increase time-on-site through engaging, multi-question experiences (the Buzzfeed empire is just one example). .

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8 Email Workflow Tips for the College Admissions Process

Hubspot

One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows can be a helpful addition for any industry, but especially for higher education. The college admissions process is a perfect use case for automated workflows, as they can be used to move a potential student along the buyer’s journey to an end goal – in this case, to apply to your insti

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Create the Ultimate Business Case for Your B2B Marketing Budget

Crafted Agency

​One of the top challenges B2B marketers face in setting their budget is attributing revenue results to justify that budget.

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The Finance Marketer's Guide to Inbound Marketing [Free Ebook]

Hubspot

The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing. Right? Wrong, wrong, WRONG! If ongoing research is anything to go by, finance is one industry that’s seeing an increasing level of demand for engagement over the internet.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Connect Leads with Accounts for More Accurate Account-Based Nurturing

LeanData

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.

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The Basics of Keeping Your Brand Guidelines on Target

Content Standard

Who are you? What are you doing? What does it mean? Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. When you develop honest brand standards, you’ll have a focal point around which you can align your company and content. To stand out, there needs to be a giant red target on the things that make you unique.

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Connect Leads with Accounts for More Accurate Account-Based Nurturing

LeanData

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.

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Transform Your Event With One Simple Word

The Freeman Company

How experience design generates meaning and real business results

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Connect Leads with Accounts for More Accurate Account-Based Nurturing

LeanData

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.

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Are The Days Of Mad Men And Big Ideas Dead Or Alive?

Marketing Insider Group

Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. If our goal is to define the insights that drive product innovation, then we know that online and offline communications are exploding and increasing every day.

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No Marketing Automation? Study Finds Many B2B Companies Are Working Too Hard

Content Standard

Marketers are constantly forced to strike a balance between a personalized approach and automated marketing. It’s the classic predicament: Where is the sweet spot in a campaign between actionable, targeted efforts and broader, automated methods? Should you be concerned with moving respondents through the funnel or bringing new data and customers into a brand experience?

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Hashing Out Hashtags: What They Are & How to Use Them [Infographic]

Hubspot

What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). Since then, you've seen them, you've used them, but it's likely that you're not quite sure why.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission