TaylorMadeIn KEW

JULY 6, 2014

Over the past month, I’ve been exploring the 5 lessons I learned from the NHS@75 campaign that are making me a better marketer: Make it Human. Our customers are on social media. Involve the wider business upfront. Dare to be different. What comes next ? Today, my final lesson, Lesson 5: What comes next? We became so caught up in delivering the NHS@75 campaign, so much of it in real-time, over such an extensive period of time, that we didn’t give enough thought to the next chapter in the story we

Stats 48

Stats Differentiation Social Media B2B Marketing 48

i-Scoop

JULY 6, 2014

'According to the Content Marketing Institute report about the usage of content marketing in the UK, 96% of UK B2B marketers tailor their marketing content. 88% of B2C respondents does the same. That looks great and UK marketers seem to do very well in this regard. However, is it really that good? What can you […].

Content 32

Content Optimization Marketing Report B2B Marketing 32

Hubspot

JULY 6, 2014

'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. If you''re looking to catch up on what you might have missed from this short week, take a few minutes to check out our top four most-shared posts from this week.

Allocation 53

Allocation Viral Marketing Inbound Marketing Twitter 53