The Key to Managing Customer Experience Success
B2B Marketing Directions
DECEMBER 4, 2016
Over the past few years, it's become abundantly clear that delivering outstanding experiences to existing and potential customers is critical for competitive success. There's a widespread recognition among marketers and other company leaders that customer experience has become a new basis of competition for B2B companies. Numerous research studies have shown that company leaders now view customer experience as an important driver of revenue growth and competitive advantage.
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