Marketing Craftmanship

JANUARY 10, 2015

'Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 126

Practices Planning Enterprise Management Transparency 126

Content Standard

JANUARY 10, 2015

Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content. PR Newswire and the Content Marketing Institute collaborated on a survey that found 87 percent of content marketers are planning to either increase or maintain their budgets for paid promotion. Brand-building content has been growing in value for some time now, and marketers and brands are finding success in using this channel to serve multiple purposes.

Promotion 40

Promotion Allocation Content Case Study 40

Hubspot

JANUARY 10, 2015

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Leadership can be a difficult characteristic to understand. Which qualities make someone a good leader? Do those same qualities translate to all aspects of life, or can a person successfully lead a sports team but fail in the boardroom?

Ethics 61

Ethics Work Management Guidelines Organic Leads 61