Search Engine Journal
AUGUST 23, 2020
Discover seven non-negotiable things your storytelling must do and the best tactics for connecting with customers right now. The post Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise appeared first on Search Engine Journal.
Oktopost
AUGUST 23, 2020
Transforming and building marketing into something that delivers value is no easy feat for CMOs. Chief Marketing Officers are challenged daily to align their entire marketing departments with the business strategy, rather than operate adjacent from it. Oftentimes, the role is much more a science than an art and it changes all the time. On this episode of Stuff You Should Know About Our Changed New World , Sarah Whipp , CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin D
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B2B Marketing Directions
AUGUST 23, 2020
For the past several weeks, a chorus of business analysts and marketing pundits have been proclaiming that the COVID-19 pandemic is driving a substantial step-change in online shopping and buying. E-commerce sales have been growing rapidly for several years, but it's difficult to argue with the proposition that 2020 will turn out to be a major inflection point for online commerce.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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