Thu.Feb 04, 2016

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9 Ways To Improve Your Content Marketing SEO Ranking

Marketing Insider Group

Content marketing for SEO ranking is still a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […].

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It’s More Than a Job – 3 Ways to Maximize Internships

ANNUITAS

For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. The internship isn’t what it used to be (only fetching coffee and making copies all day), it’s where you will get that “real-world experience” that professors have been talking about and an opportunity to become part of a company or profession before the pressure of full-time employment become

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results.

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Lunch Box Jokes and Notes

Ambal's Amusings

Since school started in August, Ari has been asking me to drop him a note in the lunch box every day. As much as I love him, I am no Martha Stewart-y mom when it comes to packing lunch or putting notes in there every day. As if that wasn’t a big enough issue, I … Continue reading Lunch Box Jokes and Notes. Related posts: Handwritten Note with Warm Socks.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Why? Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. It’s not. I don’t care how good your writing is or how important you are as a thought leader in your field.

SEO 100

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Demand Generation Like Nobody’s Business

PureB2B

When you do something that matters and you get to share it with amazing people, you know you're at the right place. At PureB2B, we're a company that believes that anything is possible. Join Katie Mielcarek (Account Manager), Kelly Dow (Associate Account Manager), Rachel Gordon (Director of Finance), Cara Smith (Director of Database Operations) and Kristen O'Connell (Director of Demand Generation Services) as they give you a glimpse of PureB2B’s company culture.

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How Are You Preparing for the 2016 SaaStr Conference?

SnapApp

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look.

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Demand Generation Like Nobody’s Business

PureB2B

When you do something that matters and you get to share it with amazing people, you know you’re at the right place. At PureB2B, we’re a company that believes that anything is possible. Join Katie Mielcarek (Account Manager), Kelly Dow (Associate Account Manager), Rachel Gordon (Director of Finance), Cara Smith (Director of Database Operations) and Kristen O’Connell (Director of Demand Generation Services) as they give you a glimpse of PureB2B’s company culture.

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How to Drive more Event Registrations by Getting Crafty with Video

Vidyard

It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. We’re on the cusp of the first event season of the year, and the anticipation is palpable. You know the value of a great conference, strong planning, and a well-supported marketing plan or you wouldn’t be here, reading this post.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Storytelling Makes Data More Powerful

LeanData

Every deal has a story to tell. And figuring out that tale is why sharp marketers are so focused on analyzing any scrap of reporting information that they can gather to better understand the effectiveness of their campaigns. What worked? What can be tweaked? What should be abandoned? Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle.

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Content Technology: How the Medium Improves the Message

Content Standard

Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Why? The sheer volume of content being cranked out is leading to “ content shock “—the point at which the mass of content is inconsumable within a reasonable time frame.

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5 B2B Website Design Trends for 2016

Hinge Marketing

We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends. 1. Less Photography, More Illustration.

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B2B Marketing Advice from a Demand-Gen Veteran

Leadspace

The gurus tell us marketers need to understand technology to succeed in the 21st century. They tell us to think like entrepreneurs. Millennials, they say, communicate differently than older customers, and you have to find the right channel to reach the right audience. Chester Co had all that figured out before the Internet was invented. With a background in computer science, Chester has run his own company, written software, and run demand-gen programs that have driven untold millions in revenue

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SiriusDecisions: Are You Data Driven or Data Deluded?

6sense

For B2B marketing and sales executives, the question isn’t about whether they’ll invest in predictive analytics in 2016, but rather how to do so intelligently and in a way that fits with the needs of their organization. Building a data-driven, revenue engine starts with an understanding of your organization’s current level of analytics proficiency. This is where the SiriusDecisions Analytics Proficiency Assessment Model comes in.

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What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Hubspot

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels.

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Content Technology: How the Medium Improves the Message

Content Standard

Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Why? The sheer volume of content being cranked out is leading to “ content shock ,” the point at which the mass of content is inconsumable within a reasonable time frame.

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How Storytelling Makes Data More Powerful

LeanData

Every deal has a story to tell. And figuring out that tale is why sharp marketers are so focused on analyzing any scrap of reporting information that they can gather to better understand the effectiveness of their campaigns. What worked? What can be tweaked? What should be abandoned? Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé

Hubspot

Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them.

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How Storytelling Makes Data More Powerful

LeanData

Every deal has a story to tell. And figuring out that tale is why sharp marketers are so focused on analyzing any scrap of reporting information that they can gather to better understand the effectiveness of their campaigns. What worked? What can be tweaked? What should be abandoned? Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle.

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Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]

Hubspot

It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history. Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive. but what? Then, they landed on an idea. What if they sold snow from the blizzard outside and shipped it to anyone in the country?

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How Storytelling Makes Data More Powerful

LeanData

Every deal has a story to tell. And figuring out that tale is why sharp marketers are so focused on analyzing any scrap of reporting information that they can gather to better understand the effectiveness of their campaigns. What worked? What can be tweaked? What should be abandoned? Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.

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Attention, hamsters! Get off the content treadwheel

Biznology

Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant. We’re knee deep in Content Spam. This has got to stop.

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Beyond Views and Downloads: Use More Advanced Content Analytics

Adobe Experience Cloud Blog

Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads.

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How to Use Smart Content to Take Advertisements to the Next Level

Hubspot

Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Are Your Customer Success Stories Being Heard?

SnapApp

Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. . The tricky part is how can we best communicate our customer success stories so they are really heard?

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Time Constraints: Content Marketing’s Greatest Challenge?

KEO Marketing

Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time. And many marketers report time constraints as the greatest challenge they face when it comes to creating effective content.