KoMarketing Associates

SEPTEMBER 18, 2013

'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. Speaking in our industry in particular, many of our clients are concerned with how a case study might give away a competitive advantage.

Case Study 191

Case Study Case Studies Studies Peer-to-peer 191

Biznology

SEPTEMBER 18, 2013

'Photo credit: Wikipedia. In last month’s post, I took a look at why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge.

Content Marketing 138

Content Marketing Content Work Management Curation 138

Anything Goes Marketing

SEPTEMBER 18, 2013

'I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media. Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are.

Social Media 129

Social Media Advertising Channels Media Companies 129

Convince & Convert

SEPTEMBER 18, 2013

'Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues.

Trust Marketing 130

Trust Marketing Lead Scoring Lead Ranking Organic Leads 130

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2013

'Author: Phillip Chen Recently our company went through some routine team changes, leaving me serendipitously with our Vice President of Marketing as my manager. It’s not every day that the little fish in the pond gets to play with the frolicking whales of the ocean. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not. In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Planning Allocation 105

Writing on the Web

SEPTEMBER 18, 2013

'Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Not real ones, but the kind you can do in Microsoft Word docs. I use them to illustrate a point in an article or blog post. Content marketing with visuals makes your piece clearer, and more compelling to the readers.

Content Marketing 160

Content Marketing Planning Content Amazon 160

SnapApp

SEPTEMBER 18, 2013

Large desktop screens at the office. Tablet screens at home. And, mobile screens everywhere in between. Getting web content to render correctly on the many display options your viewers are sporting these days can take a little extra effort but is totally worth it! And, the good news is that SnapApp apps can now be made to be responsive in alignment with your awesome responsive website.

Design 48

Design Features Optimization Display 48

Brandfolder

SEPTEMBER 18, 2013

Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The.

Marketing 40

Marketing Personalization 40

Crimson Marketing

SEPTEMBER 18, 2013

'Defining Hype vs. No-Hype. Hype is a style of marketing with outsized, attention-getting claims, a highly excited tone, aggressive salesmanship and – often but not always – colorful formatting. . No-hype is a tone-down style that engenders trust and builds rapport with ideal customers without resorting to gimmicks, threats or appeals to the worst in human nature.

Copywriting 129

Copywriting Ethics Stats Class 129

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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