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B2B LEAD GENERATION BLOG APRIL 1, 2012 Lead Nurturing: Market to personality and behavior, not job title Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities. When you apply the human touch, you must establish credibility and, essentially, establish and manage relationships with many different people at many different levels in an organization. Your champion. | GROW - PRACTICAL MARKETING SOLUTIONS APRIL 1, 2012  This is why you must use Twitter If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” ” – confirming this was the stupidest idea ever! In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person. If way to help students? | JUNTA 42 APRIL 1, 2012  15 Critical Business Success Tips after Five Years in Business [with special giveaway] According to the myriad of small business success studies , it seems that about 50% of startups fail after five years in business. Well, it’s nice to be on the right side of that statistic! It’s hard not a get at least a little romantic about celebrating our 5th year in business. We officially launched Junta42 , now the Content Marketing Institute and SocialTract , on April 2, 2007. | IT'S ALL ABOUT REVENUE APRIL 1, 2012  Which Industry is Growing its Audience Fastest? [CHART] by Egan Cheung | Tweet this One of the key elements to a healthy revenue engine is the ability to increase the audience for your message. With all other factors remaining constant, the more people you are able to reach with your message, the more potential business opportunities you will uncover. How does your organization stack up against your peers? | | | | | | | |
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FEARLESS COMPETITOR | SUNDAY, APRIL 1, 2012  You Can Grow Your Business with Social Media. Learn How Here.
BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. . Jeff Ogden of Find New Customers and host of Mad Marketing TV is delivering the lunchtime keynote address. Check out the new SCORE demand generation program from Find New Customers too. You have a Facebook page. You have a LinkedIn account. You even have a Twitter account. And they’re all focused on your company or business. But now what? B2B SMS Agenda: 9:00 am to 9:30 am. of America. MORE >> -
FEARLESS COMPETITOR | SUNDAY, APRIL 1, 2012  Sunday Learning (Not) – Special for April 1
We hope you have a good April Fools day! Normally we announce our Fan of the Month on the first of the month, but it is April Fools Day, so we’ll do it tomorrow. Presented by the lead generation company Find New Customers. Sunday Posts April Fools Find New Customers MORE >>
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