Mon.Mar 26, 2012

Trending Sources

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. Click for enlarged infographic.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Getting Descriptive.

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The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Web Presence Optimization (WPO) Guides and Insights.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Savvy Toolkit - CMI's 100 Content Marketing Examples

Savvy B2B Marketing

Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. If you come across a screw you try to beat it in" Unfortunately some of us are just that brutal with our content approach as well. Magazines.

Choosing your keywords for SEO

Puzzle Marketer

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive.  These are less popular because they are more niche.

Create Content Like A Publisher : 7 Ways to Go Beyond Concept

Fearless Competitor

Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. It is a live, interactive video briefing. During the Q&A portion, you might even join the experts live using your webcam.

63% of B2B Companies Don't Generate Leads From Social Media [New Data]

Hubspot

Social media lead generation has been notoriously challenging for B2B companies. It makes sense -- when your industry isn't consumer-focused, it's difficult to attract a large audience relevant to your business. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. So why might this be? Follow the 10-4-1 Rule.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Craft a Compelling Offer for Paid Search Marketing

Biznology

Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  This is not news to Internet marketers.  But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  The secret is coming up with an offer that attracts qualified prospects, to maintain conversion rates—instead of bringing in tire-kickers who are only interested in getting a quick deal, and won’t actually buy. Free trial. Another classic equation management tactic.  Free information.

4 Ways Social Can Enhance Your Marketing Campaigns

WindMill Networking

Social is changing marketing. Traditional broadcast techniques designed to deliver a flood of brand impressions in the hopes of raising a consumer’s awareness and preference are no longer sufficient. There is a new kind of consumer, who so far proves to be more socially savvy than most brands, and they expect a different kind of experience. Google is increasingly going social.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. No one should expect camouflage training a cornucopia of weapons and supplies when they start their job but their should be some training and  tools provided. Redux.

Why Do Buyers Agonize? Because Sellers Lie and Minimize.

Cloud Potential

Oh, come on! Just make the buying decision already, the salesperson is thinking. What on earth is taking you so long? Experience, that's what. Buyers have been disappointed so often that they are determined not to be disappointed by you. Salespeople have told them, "No problem," and whatever it was turned out to be a BIG problem. read more. Buyer experiences

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

In his autobiography, The Last Laugh , S. J. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down,  I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted. feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” Not at all. It’s classic Rex: funny, generous, and honest.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. No one should expect camouflage training a cornucopia of weapons and supplies when they start their job but their should be some training and  tools provided. The Hunger Games in Sales. The mentality of hiring a bunch of sales people and leaving it to them to sink or swim is barbaric. Redux. Being the Tribute Winner in Sales. Are you going to win? Sales 2.0

How to Save Your Inside Sales Reps From A Losing Streak Part II: Diving Deeper Into Conversations

Sales Prospecting Perspectives

Last week in my blog, “ How to Save your Inside Sales Reps from a Losing Streak ” I discussed the idea of bringing your inside sales reps back to basics when they experience a downturn of generating opportunities. talked a lot about having them focused on increasing the amount of conversations they have in order to uncover more opportunities. Typically, for a seasoned rep, the increase in their connect rate will easily translate to an increase in lead volume. As long as you build a report in your CRM to review quickly, it shouldn’t take long.

How to Make Your B2B Content Marketing More Successful

Modern B2B Marketing

by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. How do you do that? By not only creating compelling content, but also by making sure that this content is sent to the right audience. That’s a lot of time and resources down the drain.

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Why Every Marketer Needs Closed-Loop Reporting

Hubspot

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. What Is Closed-Loop Marketing? First, let's clarify what closed-loop marketing is. Wondering how to build a daily leads waterfall graph?

Really Simple SEO

Direct Response Coach

Search engine optimization (SEO) seems very complicated, doesn’t it. Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It’s a bit overwhelming especially if you don’t focus on this topic. You can see why people feel the [.]. Bob McCarthy's Blog General Web Marketing

3 UXD Factors Changing Strategic Planning

Manhattan Marketing Maven

User experience design (UXD) is breaking out of its native digital niche becoming a critical element in marketing strategy. Understanding the full range of consumer experiences with a brand is a critical factor in building awareness, engagement and advocacy and in framing or evolving a value proposition that integrates and romances features and benefits in believable and sustaining ways.    UXD is changing how brands approach strategic planning and how they develop customer insights.   In apply UXD principles to integrated marketing programs, consider these 3 key factors. 

Consumers are demanding customer service on social media

Sazbean

The Social Media Customer Service Report conducted by TNS, which surveyed more than 1000 consumers in Great Britain between the ages of 16 – 64, found that social media is rapidly changing the customer service industry. Led by consumers under 25, this shift sees more and more Britons turning to social media sites – from Facebook and Twitter to blogs and forums – to solve problems, search for information and voice complaints. Social media is dramatically altering the customer service landscape. Young consumers expect customer support on social media. News & Notes

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

How to Do Great Marketing with (Almost) No Money

Fearless Competitor

B2B Demand Generation | Small Business Marketing. This presentation, based on the popular article I wrote for March Marketing Madness , has now been turned into a Slideshare.  with audio), as well as a remarkable in-person presentation. I  delivered this new presentation to a group of software CEOs in New York City. To say their eyes were opened would be a massive understatement. Marketing

No Foolin-Sales Mgmt Should be Thinking Summer

Your Sales Management Guru

No Foolin-Sales Leadership Should be Thinking Summer. This past week during a consulting session with a client, with both the President and their sales manager we discussed several points that I thought would be good items to bring up in this week’s blog.  April 1 st is right around the corner and I want all of you reading this not be this year’s fool. The first point, which is not an unusual topic, was to ensure both the president and sales management were in agreement as to weekly priorities. Mean while the president is frustrated that other key objectives are not being completed. 

Makeover Your Dashboard: 8 Metrics That Count - VR Marketing Blog

Vertical Response

INFOGRAPHIC: Mobile Website Optimization

Client Bridge

From KISSmetrics, here's an infographic that shows why it's so important to optimize your website for mobile devices. ++ Click Image to Enlarge ++ Source: The Growing Importance of Mobile Website Optimization Infographic

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.