Mon.Mar 26, 2012

Trending Sources

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. Click for enlarged infographic.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Getting Descriptive.

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The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Web Presence Optimization (WPO) Guides and Insights.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Create Content Like A Publisher : 7 Ways to Go Beyond Concept

Fearless Competitor

Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. It is a live, interactive video briefing. During the Q&A portion, you might even join the experts live using your webcam.

Social Media meet-ups you won’t want to miss

grow - Practical Marketing Solutions

Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m. will be presenting a free webinar on social influence thanks to my friends at MLT Creative. To register, click here: MLT Creative.

Craft a Compelling Offer for Paid Search Marketing

Biznology

Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  This is not news to Internet marketers.  But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  The secret is coming up with an offer that attracts qualified prospects, to maintain conversion rates—instead of bringing in tire-kickers who are only interested in getting a quick deal, and won’t actually buy. Free trial. Another classic equation management tactic.  Free information.

4 Ways Social Can Enhance Your Marketing Campaigns

WindMill Networking

Social is changing marketing. Traditional broadcast techniques designed to deliver a flood of brand impressions in the hopes of raising a consumer’s awareness and preference are no longer sufficient. There is a new kind of consumer, who so far proves to be more socially savvy than most brands, and they expect a different kind of experience. Google is increasingly going social.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why Do Buyers Agonize? Because Sellers Lie and Minimize.

Cloud Potential

Oh, come on! Just make the buying decision already, the salesperson is thinking. What on earth is taking you so long? Experience, that's what. Buyers have been disappointed so often that they are determined not to be disappointed by you. Salespeople have told them, "No problem," and whatever it was turned out to be a BIG problem. read more. Buyer experiences

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Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

In his autobiography, The Last Laugh , S. J. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down,  I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted. feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” Not at all. It’s classic Rex: funny, generous, and honest.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. No one should expect camouflage training a cornucopia of weapons and supplies when they start their job but their should be some training and  tools provided. Redux.

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63% of B2B Companies Don't Generate Leads From Social Media [New Data]

Hubspot

Social media lead generation has been notoriously challenging for B2B companies. It makes sense -- when your industry isn't consumer-focused, it's difficult to attract a large audience relevant to your business. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. So why might this be? Follow the 10-4-1 Rule.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Save Your Inside Sales Reps From A Losing Streak Part II: Diving Deeper Into Conversations

Sales Prospecting Perspectives

Last week in my blog, “ How to Save your Inside Sales Reps from a Losing Streak ” I discussed the idea of bringing your inside sales reps back to basics when they experience a downturn of generating opportunities. talked a lot about having them focused on increasing the amount of conversations they have in order to uncover more opportunities. Typically, for a seasoned rep, the increase in their connect rate will easily translate to an increase in lead volume. As long as you build a report in your CRM to review quickly, it shouldn’t take long.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. No one should expect camouflage training a cornucopia of weapons and supplies when they start their job but their should be some training and  tools provided. The Hunger Games in Sales. The mentality of hiring a bunch of sales people and leaving it to them to sink or swim is barbaric. Redux. Being the Tribute Winner in Sales. Are you going to win? Sales 2.0

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How to Make Your B2B Content Marketing More Successful

Modern B2B Marketing

by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. How do you do that? By not only creating compelling content, but also by making sure that this content is sent to the right audience. That’s a lot of time and resources down the drain.

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Why Every Marketer Needs Closed-Loop Reporting

Hubspot

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. What Is Closed-Loop Marketing? First, let's clarify what closed-loop marketing is. Wondering how to build a daily leads waterfall graph?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Really Simple SEO

Direct Response Coach

Search engine optimization (SEO) seems very complicated, doesn’t it. Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It’s a bit overwhelming especially if you don’t focus on this topic. You can see why people feel the [.]. Bob McCarthy's Blog General Web Marketing

3 UXD Factors Changing Strategic Planning

Manhattan Marketing Maven

User experience design (UXD) is breaking out of its native digital niche becoming a critical element in marketing strategy. Understanding the full range of consumer experiences with a brand is a critical factor in building awareness, engagement and advocacy and in framing or evolving a value proposition that integrates and romances features and benefits in believable and sustaining ways.    UXD is changing how brands approach strategic planning and how they develop customer insights.   In apply UXD principles to integrated marketing programs, consider these 3 key factors. 

Consumers are demanding customer service on social media

Sazbean

The Social Media Customer Service Report conducted by TNS, which surveyed more than 1000 consumers in Great Britain between the ages of 16 – 64, found that social media is rapidly changing the customer service industry. Led by consumers under 25, this shift sees more and more Britons turning to social media sites – from Facebook and Twitter to blogs and forums – to solve problems, search for information and voice complaints. Social media is dramatically altering the customer service landscape. Young consumers expect customer support on social media. News & Notes

How to Do Great Marketing with (Almost) No Money

Fearless Competitor

B2B Demand Generation | Small Business Marketing. This presentation, based on the popular article I wrote for March Marketing Madness , has now been turned into a Slideshare.  with audio), as well as a remarkable in-person presentation. I  delivered this new presentation to a group of software CEOs in New York City. To say their eyes were opened would be a massive understatement. Marketing

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

No Foolin-Sales Mgmt Should be Thinking Summer

Your Sales Management Guru

No Foolin-Sales Leadership Should be Thinking Summer. This past week during a consulting session with a client, with both the President and their sales manager we discussed several points that I thought would be good items to bring up in this week’s blog.  April 1 st is right around the corner and I want all of you reading this not be this year’s fool. The first point, which is not an unusual topic, was to ensure both the president and sales management were in agreement as to weekly priorities. Mean while the president is frustrated that other key objectives are not being completed. 

Makeover Your Dashboard: 8 Metrics That Count - VR Marketing Blog

Vertical Response

INFOGRAPHIC: Mobile Website Optimization

Client Bridge

From KISSmetrics, here's an infographic that shows why it's so important to optimize your website for mobile devices. ++ Click Image to Enlarge ++ Source: The Growing Importance of Mobile Website Optimization Infographic

Move Beyond Concept to Create Content Like a Publisher

Avitage

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You have a Twitter account and are learning about new social media platforms every week. You bet.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Online Publisher Uses SnapApp Sweepstakes to Collect Over 100,000 Leads

SnapApp

Figment is an online community for teens and young adults. Members can share their writing, connect with other readers and writers, and discover new stories and authors. They wanted to engage their very active community in a unique and entertaining way. In particular, they wanted to: Increase the number of likes and? get Facebook fans. Figment embedded quizzes on their blog and Facebook page.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. No one should expect camouflage training a cornucopia of weapons and supplies when they start their job but their should be some training and  tools provided. Redux.

Facebook Timeline: 3 Ways to Get the Most from Your Favorite Apps

SnapApp

Facebook Timeline upgrade for Brand Pages is in full swing! here's a video tutorial & overview of the changes ) With your fancy new look come a dozen little ways for you to engage, educate, entertain and convert your Facebook fans. These twelve 111x74px buddies are called "Favorite Apps" and live front and center (well, front and flush right) just below your new cover page image.