Fri.Jan 02, 2015

article thumbnail

2015: The year social media listening grows up

Biznology

'Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later. I am too smart to make predictions, so instead I will tell you what I am already seeing that sounds like a prediction only if you also don’t know it. I am working with more and more clients who are taking an approach to social media that few were doing even a year ago.

article thumbnail

The Evolution of Demand Generation In 2015

Adobe Experience Cloud Blog

'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. The formal role of a demand generation marketer did not exist 10 years ago and I think the notion of marketers as responsible for driving and forecasting revenue is not only more prevalent today, but an increasing number of companies now require marketing to demonstrate its im

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

'This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015. I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones.

article thumbnail

Before and After: The Transformation of One Business Blog

Hubspot

'Our marketing agency Revenue River''s blog was boring. Scratch that. It was boring and ineffective. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

The Road to Revenue, Part 3: The Content Marketing Toolbox

Hinge Marketing

'So far in this series, we’ve explored how the explosion of information online has changed how buyers buy , and why business development insights can be essential to effective content marketing. Now let’s take a look at the content marketing tools that carry your expertise to the right audience. Educational Content and High Growth When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?

More Trending

article thumbnail

Why your Lead Scoring Model is Incomplete and How to Fix it

Vidyard

Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. So how do you build a strong lead scoring model? The key is in the attributes you measure. Your model will evaluate both explicit attributes: a prospect’s target market resemblance; and implicit attributes: their interest in your company, y

article thumbnail

10 Critical Steps to Creating a Content Strategy That Builds Audience

Content Standard

This is the third article in a series by Tricia Travaline, VP of Marketing at Skyword, on the art and science of brand storytelling. The previous article in this series outlined the perspective and mindset needed to achieve breakthrough moments in content marketing. In this piece, Tricia covers a process for building a content strategy that builds audience and allows your brand to stand out from the crowd.

article thumbnail

56 Reasons Why Content Marketing Works

Marketing Insider Group

'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

article thumbnail

Q3 Shows Significant Spike in Device Video Viewership That Exposes Larger Video Trends

Content Standard

Any marketing team following video trends will not be surprised to learn that smartphone and tablet penetration has continued to increase over the last decade—and so has video consumption. But notably, according to online tech company Ooyala’s Global Video Index Report , Q3 2014 has seen a 200 percent spike in mobile and tablet video play when compared to the same time a year ago.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

10 Ways to Increase Conversions Using Psychology [Infographic]

Hubspot

'The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They''re the ones to jump on Snapchat , or experiment with animated GIFs in email, or hack together a parallax scrolling landing page. The best marketers I know also understand that these new tools and ingenious hacks don''t always pan out.