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MEASURABLE MARKETING MARCH 15, 2012  Top Website Design Trends for 2012 2012 has brought with it a wave of web design trends. Keeping up with these constant developments is essential, but it's important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. Good web design is a necessary part of your larger web marketing and user experience picture. HTML5, CSS3 and JQUERY. Typographic Layouts. | DIGITAL B2B MARKETING MARCH 15, 2012  5 Key Elements of Modern Inbound Marketing Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. Your content is what makes finding you valuable. | BIZNOLOGY MARCH 15, 2012 Use Lifetime Customer Value to Measure Social Media Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. While many big brands have dived into social media marketing with gusto, smaller businesses are more apprehensive. | TOMORROW PEOPLE MARCH 15, 2012 How to Implement a Pull Marketing Strategy What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches. Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. | | | | | | | |
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B2B MARKETING INSIDER | THURSDAY, MARCH 15, 2012  The Top 5 Reasons People Don’t Do Social
There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. believe Marketers should not be the “content leaches” of the business world but should be leading conversations and driving innovation and new ideas. don’t participate. don’t engage. toph303. MORE >> -
GREAT B2B MARKETING | THURSDAY, MARCH 15, 2012 B2B Marketing Game Changing Ideas
Sometimes it is not enough to simply make incremental progress on the small things. There are times when you need a marketing or sales accelerator – something that takes you to an entire new level. Here are six ideas to get you started. Find a new target audience. One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services. This can be a related vertical market or an entirely new industry or departmental market. Very few changes to the product were required to tap this rich new source of revenue. MORE >> -
INBOUND SALES NETWORK | THURSDAY, MARCH 15, 2012  Stop Dropping the Ball on Lead Follow-Up
The single biggest impact you can have on your return on marketing, and even return on sales, is the time it takes for companies to follow up on a new lead. But yet so many companies are poor at following up on leads in a timely manner. Is it that they don’t want to make money? Or maybe they don’t want the recognition of exceeding quota and big paychecks? No matter what the reason, many companies/salespeople are dropping the ball when it comes to lead follow-up. The odds of contacting a lead if called within five minutes versus even 30 minutes are 100-fold greater. MORE >> -
PUZZLE MARKETER | THURSDAY, MARCH 15, 2012 Rule: Spend 70% of Time on Unassigned Tasks
Leaders (and our definition of a Puzzle Marketer) have the ability and the marketing know-how to put all of the pieces together and solve any objective. You have many choices of how you can spend your time during the day. You can keep yourself busy with email, you can jump into new projects, you can finish the existing ones, or you can actively pursue the infinite other activities until the day is over. One concept that a former mentor taught me relates to how to spend your time and most importantly how to build a great reputation. ” “What if I tried doing this a different way?” MORE >> -
INBLURBS | THURSDAY, MARCH 15, 2012  An Easy Way to Reach One Fifth of the World with your Brand Message
Simply become active in Facebook! Facebook has about 830 million users worldwide which means it reaches one fifth of the global population. Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014. The top ten largest countries are: 1. United States 155,886,800. India 45,018,540. Indonesia 43,521,320. Brazil 42,199,700. Mexico 33,599,040. Turkey 31,526,380. United Kingdom 30,484,380. Philippines 27,718,720. France 24,100,240. MORE >>
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