Thu.Mar 15, 2012

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. Your content is what makes finding you valuable.

The Top 5 Reasons People Don’t Do Social

B2B Marketing Insider

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. Value (12).

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Use Lifetime Customer Value to Measure Social Media


Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. While many big brands have dived into social media marketing with gusto, smaller businesses are more apprehensive.

How to Skyrocket Customer Engagement via Google+ Brand Pages

WindMill Networking

When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. While admittedly it has been a slow climb for the newest social network, things appear to be changing with the introduction of brand pages. Unsurprisingly, brand pages have proven to be quite an effective. based apparel giant H&M. Google

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Mad Marketing TV – the World’s First “TV on the Internet” Show

Fearless Competitor

Mad Marketing TV is the World’s First “TV on the Internet” Show. On Sunday morning, I was watching Maria Bartiromo of the Wall Street Journal Report. She was interviewing a guest on the show. The show would start with Maria on the screen. She would talk to the camera and content would appear over her shoulder or full screen. That’s how interviews work on TV.

A Marketer's Guide to Accumulating Awesome Online Reviews


The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. So, how important are online reviews to consumers? Survey says: Very! Why Your Business Needs Quality Online Reviews. If you choose to take an active role in generating online reviews, that is.

B2B Marketing Game Changing Ideas

Great B2B Marketing

Sometimes it is not enough to simply make incremental progress on the small things.  There are times when you need a marketing or sales accelerator – something that takes you to an entire new level.  Here are six ideas to get you started. Find a new target audience.  One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services.  The company was able to vastly expand its market by offering multiple copies of its courseware to corporate managers.   Change your delivery model.   You see this all the time.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Why Is Bidding on Long-Tail Keywords a Good Idea?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

It's Sales March Madness: Is Your Inside Sales Team Geared-Up?

Sales Prospecting Perspectives

We are no longer “tipping off” 2012 and have approached the end of the first quarter which means the first milestone for many sales executives is only a couple shots away. Most businesses are wrapping up their first quarter and scrambling to hit ambitious revenue goals to start the year strong. It’s March Madness! Your best players need assists to win the game.

Blogger Relations: Learn why they matter on Future of Publishing


While knowing other bloggers face-to-face is frequently the best way of meeting them and. continuing a relationship, much of the time this form of blogger relations simply isn’t feasible due to logistics. In this episode of Future of Publishing, host Murray Newlands interviews Dan Rowse of Digital Photography school about why relationship-building can be more. important than link-building.

Its Sales March Madness!

Sales Prospecting Perspectives

We are no longer “tipping off” 2012 and have approached the end of the first quarter which means the first milestone for many sales executives is only a couple shots away. Most businesses are wrapping up their first quarter and scrambling to hit ambitious revenue goals to start the year strong. It’s March Madness! Your best players need assists to win the game.

Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration

Modern B2B Marketing

by Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management  (RPM) sector is sales and marketing alignment. Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support. Here is a brief excerpt from Ms.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Content Marketing with Infographics

Client Bridge

There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format. “On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. ” - Barbara M. Compelling and Attractive. Easily Scanned and Viewed.

How to Tailor Lead Nurturing Content to Suit Individual Personas


According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can’t exactly have a deficiency in content. – How to Tailor Lead Nurturing Content to Suit Individual Personas by Pamela Vaughan.

How to Implement a Pull Marketing Strategy

Tomorrow People

What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches. Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media.

Conversion Assists: How to Leverage Your Site's Most Influential Pages


If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists. In marketing, assists can be extremely valuable, too. What Are Conversion Assists, and Why Are They Important?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Rule: Spend 70% of Time on Unassigned Tasks

Puzzle Marketer

Leaders (and our definition of a Puzzle Marketer) have the ability and the marketing know-how to put all of the pieces together and solve any objective. You have many choices of how you can spend your time during the day. You can keep yourself busy with email, you can jump into new projects, you can finish the existing ones, or you can actively pursue the infinite other activities until the day is over. One concept that a former mentor taught me relates to how to spend your time and most importantly how to build a great reputation. ” “What if I tried doing this a different way?”

Content Marketing Tools Series #3 SlideDeck

Connect the Docs

Brainshark: Online and Mobile Video Presentation Tool. Normal. sap. 2. 4. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. 1. 15. 4. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Content Marketing Tools Series #3 SlideDeck. About SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. How you present that content is equally crucial for its success and reach. They way you present your content in an interesting and creative way also plays a key role in its acceptance. Here are interesting 4 features that make SlideDeck unique. 1.

A Content Rules Cheat Sheet

The Effective Marketer

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. Actually, a lot of the stuff you probably are already doing and it kinda seems natural once you read it. But boy, is it actionable. The book is based on 11 content rules : Embrace being a publisher. Insight inspires originality.

Never Waste a Prospecting Call

Jill Konrath's Fresh Sales Strategies Blog

Today Kendra Lee , author of Selling Against the Goal and CEO of KLA Group , knows what it takes to rapidly break into new accounts or penetrate new territories. She also works with sales reps all the time who are making this fatal mistake that's hurting their ability to get more sales. _. I get asked all the time, should you or should you not leave a voicemail when you’re prospecting?


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

6 Common Mobile Marketing Mistakes -- and How To Avoid Them


Having mobile is usually better than not having mobile -- unless your mobile message just means you're reaching more people with ineffective advertising. They say half of every marketing dollar is wasted, the trick being identifying which half. You can better spend the working half by avoiding these six common mobile marketing mistakes.? 1. Ignoring Platform Characteristics. A web page will look different on an iPhone vs. an Android, and both will look different than they did on the desktop where the page was designed. Good mobile design takes these differences into account. Failure to Test.

Hello world!

Sales Intelligence View

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging


Hello world!

Sales Intelligence View

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging