Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

PureB2B

MAY 20, 2018

Digital technology has changed the way B2B businesses reach out to their buyers. In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. The human element was vital to lead generation strategies and overall business growth. However, since then, modern advancements have drastically changed the way we use B2B technology in the business landscape.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

Ethics 59

Ethics B2B Marketing Planning Paid Search Agency 59

PureB2B

MAY 20, 2018

Digital technology has changed the way B2B businesses reach out to their buyers. In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. The human element was vital to lead generation strategies and overall business growth. However, since then, modern advancements have drastically changed the way we use B2B technology in the business landscape.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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chiefmartech

MAY 20, 2018

Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.). We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. I then followed up with a post — intentionally a little provocative — proposing that the myth of martech consolidation is dead.

Long Tail Marketing 47

Long Tail Marketing Marketing Proposals Vendors Software 47

Heinz Marketing

MAY 20, 2018

This is for the parents out there. I have three young kids at home and we’re working hard to make them eager and lifelong learners and readers. We read to them nightly but also encourage them to read books on their own, even our two younger boys who can’t yet read much but can certainly “read the pictures” and start to correlate images with words.

Correlation 42

Correlation Paid Search Agency Features Best Practices 42

i-Scoop

MAY 20, 2018

[…] Content marketing strategy […].

Stats 38

Stats Analysis Content Marketing Content 38

NuSpark Consulting

MAY 20, 2018

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors. Negative keywords are words and phrases related to your product or service but aren’t relevant, and thus your ads would not show when those negative queries are searched for.

Adwords 113

Adwords Keywords Positioning Lead Scoring 113

i-Scoop

MAY 20, 2018

[…] Content marketing strategy […].

Marketing & Strategy 38

Marketing & Strategy Content Marketing Strategy Content Marketing 38

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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