KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Marketing Insider Group

DECEMBER 5, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]. The post 6 Examples of AI Marketing appeared first on Marketing Insider Group.

Examples 279

Examples Marketing Online Marketing 279

Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Marketing Insider Group

DECEMBER 5, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […].

Ad Building 196

Ad Building B2B B2B Sales Trust Marketing 196

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Kapost

DECEMBER 5, 2018

Every Sunday morning, I wake up, drag my tired old dad body to the kitchen, and begin my family’s Sunday morning ritual of making pancakes. (For the record, they’re from. The post Copy, Design, and Pancakes: What Breakfast Can Teach You about the Content Creation Process appeared first on Kapost Content Marketing Blog.

Process 103

Process Design Content Content Marketing 103

Bannersnack

DECEMBER 5, 2018

Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself. On […].

Advertisements 107

Advertisements Advertising Examples Brand Identity 107

Content Marketing Institute

DECEMBER 5, 2018

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. You need to invest in research methods that will put you ahead of the pack. Here are seven methods that will help you do just that. 1. Peer-reviewed literature. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

JotForm

DECEMBER 5, 2018

Sharing a PDF that’s dozens of pages long can be a pain, regardless whether you’re the one sending or receiving the file. As the sender, sharing such a large document in an email can make life difficult, especially when the document exceeds file size restrictions or takes a long time to upload an.

97

97

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Liveintent

DECEMBER 5, 2018

Total digital ad spend is projected to hit $57.42 billion in 2018 which is $1 billion more than previously expected. All this ad spend funneling into digital represents a lot of potential revenue for Media Publishers. However, it is also revealing one of their greatest challenges: Yield Optimization. This week, we explain what Yield Optimization is and what it has in common with hotels.

Optimization 91

Optimization Advertising Funnels Top of Funnel Spending 91

Spiralytics

DECEMBER 5, 2018

It won’t be a stretch to say that auditing is a crucial part of your business. If your services are to survive, then your website will absolutely need auditing. And at the very top of that list is landing page conversion rate optimization.

Landing Pages 85

Landing Pages Conversion Rate Conversion Optimization 85

SnapApp

DECEMBER 5, 2018

Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your interactive content. We’ve released a new, easy-to-understand dashboard to better show how visitors are interacting with your content. This highly anticipated feature is a follow up to our SnapApp for PDF release.

Analytics 82

Analytics Click Rate Conversion Rate Interactive Marketing 82

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. To see best success, campaigns must be agile; and consider the best tactics, approaches and optimisation to suit uniquely. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

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Webinar Metrics

Eric Mower + Associates

DECEMBER 5, 2018

What distinguishes a successful corporate social responsibility program from an ordinary one is the degree to which CSR aligns with business strategies and constituent expectations. The challenge is, alignment is not static. Your business changes, and what your constituents care about and expect of you can evolve greatly over time. For a CSR program to successfully stand the test of time, companies must commit to an ongoing review of their program’s effectiveness.

Vendors 79

Vendors Transparency Social Media Newsletter 79

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? And—more importantly—how do you distribute it strategically? Before diving in headfirst, take the time to document an actual strategy, including how you plan to produce the videos and secure approvals, and where you will distribute your video content.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Seismic

DECEMBER 5, 2018

The world of sales and marketing encompasses a lot of different positions. To simply say you are in marketing or sales doesn’t do nearly enough to accurately convey what you actually do in your day-to-day. And to outsiders who aren’t familiar, the nuances of different positions can be lost on them. One of the biggest questions we see being asked nowadays is ‘what is the difference between sales enablement and sales operations?”.

Marketing Management 78

Marketing Management Sales Cycle Organic Leads Analytics 78

nDash

DECEMBER 5, 2018

Hi there. My name is Michael Brown, I’m the CEO of nDash , and I may or may not have actually written this post myself. It may have been ghostwritten by someone else. Every CEO wants needs to be seen as a thought leader in their respective field, and publishing content is the best way to do that. Why don’t more of them publish, you ask? A chronic lack of time.

Paid Search Agency 69

Paid Search Agency Advertising Mediums Verticals Storytelling 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BenchmarkONE

DECEMBER 5, 2018

Entrepreneurs are eternal optimists, but optimism alone can’t fuel a business. Often, when a business fails, owners are surprised, but usually there are many clues leading up to a business closing. And the situations leading to failure tend to repeat themselves among businesses. The Global Entrepreneurship Monitor found that lack of profitability is consistently the number one reason for business discontinuance around the world for 2017 and 2018.

Business 69

Business Lead Scoring Lead Ranking Small Business Marketing 69

Launch Marketing

DECEMBER 5, 2018

Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy. However, whether it’s due to lack of resources or time, marketers sometimes find themselves scrambling to put together a marketing strategy that overlooks some key steps that could significantly impact marketing ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing & Strategy Marketing Strategy Buyer Personas 62

Jackie Walts

DECEMBER 5, 2018

The best thing about demand generation is that it’s measurable marketing, but so many companies don’t track their efforts. Is yours one of them? Here are my thoughts on how companies are failing at measuring their efforts – and some easy solutions: They don’t set objectives. If you don’t know what you want, you can’t track success. So, set objectives or you’re more likely to be focused on being busy hacking out campaigns without strategy.

Demand 62

Demand Allocation Campaigns Demand Generation 62

SmartBug Media

DECEMBER 5, 2018

My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even though we’re in the early stages, I continue to be reminded of how similar this process is to a website redesign.

Creativity 65

Creativity High Quality Lead Guidelines Mobile Marketing 65

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Social Media

Hubspot

DECEMBER 5, 2018

Companies that use data effectively have made my life so much easier. I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know. I used to manually program my phone so it could tell me who was calling, now my phone looks at my email contacts and just tells me (or makes a pretty good guess). I can’t imagine running my business without data, and today I take an abundance of dashboards and charts for granted.

Hubspot 67

Hubspot Privacy Transparency Paid Search Agency 67

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link. Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe.

Social Media 61

Social Media Media Emarketing Facebook 61

Hubspot

DECEMBER 5, 2018

If you often use Photoshop for design projects, it's critical you have a collection of high-quality Photoshop brushes at your disposal. Brushes can save you time while ensuring consistency across various projects. But finding the perfect brushes to meet your needs can be difficult, and when you do find brushes you like, you might not have the budget to purchase them.

High Quality Lead 65

High Quality Lead Guidelines Creativity Design 65

Sharpspring

DECEMBER 5, 2018

Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in one shot.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Design 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I start? What is my paid search strategy here?”. Look no further.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

LiveRamp

DECEMBER 5, 2018

Everyone loves the start of a new relationship. Business partnerships are no different, and the second-party data relationships forming today certainly bring with them familiar feelings of optimism and promise. More specifically, brands today are recognizing the opportunity to join forces both when there’s a significant overlap with their own customer base and also when there’s limited overlap, which may support customer acquisition efforts. .

Ad Building 45

Ad Building Privacy Advertising Agencies Acquisitions 45

Only B2B

DECEMBER 5, 2018

The post appeared first on ONLY B2B.

B2B 83

B2B Content 83